Emerging Trends in B-to-B Social Media Marketing: Insights From the Field

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Emerging Trends in B-to-B Social Media Marketing: Insights From the Field

  1. 1. Methods Used for B2B Social Media Marketing LinkedIn 72% Facebook 71% Twitter 67% YouTube 48% Blogging 44% Customer Community 22% Flickr 11% Digg 8% Stumbleupon 5% Tumblr 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Question: Which of the following social media methods does your company currently use for your B2B marketing (i.e. not personal use)? (Check all that apply). N=577 1 Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011BtoB magazine
  2. 2. One Most Important Method of B2B Social Media Marketing 30% 26% 25% 20% 20% 19% 15% 14% 13% 10% 7% 5% 0% LinkedIn Facebook Blogging Customer Twitter YouTube community Question: Which of the following social media platforms is the ONE most important method that you use for B2B marketing? 2 N=577BtoB magazine Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
  3. 3. Obstacles to Social Media Marketing Lack of resources 70% Poorly defined success metrics and key 57% performance indicators Lack of knowledge about social media 44% Management resistance 22% Confidentiality 17% Legal and regulatory issues 15% Company policies prohibit social media 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% Question: What are the top three major obstacles to adopting social media marketing in your company? (Check as many as three). 3 N=577BtoB magazine Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011

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