Succesful Industries

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  • 1. SUCCESSFUL INDUSTRIES Matteo Ronci Elisabetta Principato Mattia Valloni mEm
  • 2. SUMMARY CHARACTERISTICS OF SUCCESSFUL INDUSTRIES THE STORY OF THE CREATOR OF MODERN TOURISM PROBLEMS, COMPETITORS AND STRATEGIES NOWADAYS “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 3. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES• An understanding of what people want or need• An ability to satisfy this need and do so better and before anyone else does AT THE RIGHT MOMENT “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 4. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES FINDING THE BEST WAY SUCCESSFUL ORDINARY “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 5. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES THE FOCUS MOVED FROM PRODUCT CUSTOMERS PRICE “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 6. CONSIDERATIONS ON SUCCESSFUL INDUSTRIES COMPANIES OPERATING AS MONOPOLIES OFTEN CONTINUE CREATING PRODUCTS THAT ARE VERY DISTANT FROM PEOPLE’S NEEDS “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 7. THOMAS COOK’S HISTORY THOMAS COOK 1808 - 1892- founder of todays worldwide travel company- the pioneer of popular tourism “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 8. THOMAS COOK’S HISTORYThe beginning (1841 )• about 500 “temperance” members• from Leicester to Loughboroug and back by railway• one shilling per person included rail tickets and food. “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 9. THOMAS COOK’S HISTORYHis tours: Britain, Europe (1855) and America (1865)• tickets at low prices• all inclusive journey• the forerunner of the modern holiday brochure1869: first party up the Nile1872: a tour around the world (America, China and India) “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 10. THOMAS COOK’S HISTORYHe developed two important travel systems:• the hotel coupon (1868) • his circular note (1874) “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 11. THOMAS COOK’S HISTORYThomas Cook company became Europe second-largesttour operator- 19 million customers a year- 33,000 employees in a lot of countries- 3,000 travel agencies- 46 hotels- a fleet of 97 planes. “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 12. THOMAS COOK’S HISTORY http://www.treccani.it/enciclopedia/cook/“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 13. FINAL CONSIDERATIONS• And today ? What’s the future for a tourism company ?• New technologies and new media are changing the world around us• The world become «shrunk»• A click away and you can book your own wonderful holiday “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 14. FINAL CONSIDERATIONS People are increasinglycreating their own holidays“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 15. FINAL CONSIDERATIONSIt’s as simple as that !Expedia.comEdreams.comRyanair.comTripadvisor.com “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 16. FINAL CONSIDERATIONSEconomic Crisis and a globaldemand recession• Financial inability• Job uncertainty• Company saving measures on business travelDo the tourist companies havea future ? “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 17. FINAL CONSIDERATIONS• Cheaper accomodation alternatives• A reduction in the number and lenght of business trips• A partial substitutions with video and telephone conference “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 18. FINAL CONSIDERATIONS• Demand of luxury and long range destinations is following the same trend• Political and civil conflicts• Epidemic Influenza “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 19. FINAL CONSIDERATIONSDo the touristcompanies have afuture ? “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 20. FINAL CONSIDERATIONS - A new strategy for a newbusiness model !According to Arthur D.LittleGlobal Management Consulting “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 21. FINAL CONSIDERATIONS 1. Differentiation from competitors (services and targets) 2. Smart pricing approach 3. Innovation and Customers Services“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 22. FINAL CONSIDERATIONSThomas Cook is an emblematic case• Wrong strategies: an excessive focus on dimension?• Wrong Financial allocation, almost to the point of BANKRUPTCY? http://www.treccani.it/enciclopedia/cook/ “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 23. FINAL CONSIDERATIONSThe New interimchairman SamWeihagen had toclose 200 shopsand cut around1000 Jobs “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 24. FINAL CONSIDERATIONS • Niche and exclusive business rather than the traditional package holiday • New rules, new strategy, new technology“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 25. FINAL CONSIDERATIONSWe are living in aneconomic crisis andcultural transformationThe point, howeverdifficult, is tounderstand howdynamics work andwhat move should bemade “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 26. FINAL CONDISERATIONS So the question is: Could investing in emotions and organization be the winner strategy ?Offering ORGANIZED SAFETY DREAMS ! “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 27. GLOSSARY To arrange for To negotiate with another individual in regard to a purchase and sale [Contrattare] To book Make a reservation [Prenotare] To bring the bottom line back in the black [Riportare il bilancio in positive] BrochureA small booklet often containing promotional material or product information [Opuscolo] Carriage A railroad passenger car [Carrozza] Charge The price asked for something [Spesa, Costo] Core Business An idealized construct intended to express that organizations "main" or "essential" activity [Attività principale, il nucleo del business] “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 28. GLOSSARY To Counter competitionAn act, or a performance in a direction opposite to a person or thing [Contrastare la concorrenza] CounterfoilThe part of a check or other commercial paper retained by the issuer as a record of a transaction [Talloncino] Detachable Designed to be unfastened or disconnected without damage [Staccabile] Do-it-yourself activity Describe making something without the aid of experts or professionals [Fai da te] Downturn A tendency downward, especially in business or economic activity [Calo, declino, regressione] Drawbacks A disadvantage or inconvenience [Inconveniente] “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 29. GLOSSARY Forerunner A person who goes before of another [Precursore] Lounge A living room [Salotto] Niche A special area of demand for a product or service [Nicchia] Party A group of people who have gathered to participate in an activity [Gruppo] To paveTo make progress or development easier [Spianare la strada (per qualcosa )] To Shrink To become or cause to become smaller in size [Restringere] Short haul A short distance [A breve distanza] “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 30. GLOSSARY SteamerA vehicle, machine, or engine driven by steam [Battello a vapore] To Stem To have or take origin or descent [Derivare] TraitA distinguishing feature, as of a persons character [Caratteristica] FONTS Web http://www.thomascook.com/about-us/thomas-cook-history http://en.wikipedia.org/wiki/Thomas_Cook http://www.travelweekly.co.uk Books Business issues by Michael Black (B1.2) “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni
  • 31. SUCCESSFUL INDUSTRIES THANK YOUFOR YOUR ATTENTION FROM mEm “SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni