1. PURPOSES OF RESEARCH AND IMPORTANCE IN
Know more about your product
Learn more about your target
To show off your product to the
To attract and gain people
History of your product
What is popular in advertising
Helps to increase sales to your
Creates a brand
2. PRIMARY RESEARCH
Primary research is investigation or experiments which is carried out to
find first-hand data.
Primary research is useful because it much more reliable due to it
being direct information to build up a brand
3. MY PRIMARY RESEARCH
For my project, the primary research which I will be doing is a focus
group and a questionnaire to the public.
From my primary research I am hoping to find out what the public
think of Cadbury's chocolate and what it reminds them of. Especially
in my focus group, I hope to find out what they think of a few of my
ideas for the advert animation.
Primary research is appropriate because
4. QUANTITATIVE AND QUALITATIVE
Both the questionnaire you can get both qualitative and quantitative.
Where as in a focus group it is mostly qualitative
Questionnaire you are able to get both because you are able to get a
numerical figure to present a question but also qualitative as you are
able to gain certain pieces of evidence which is not presentable e.g.
important or key words.
In a focus group it is mostly qualitative as like the questionnaire you
can gain key elements from it which you can remember to make your
project even better.
5. PRESENTING MY OUTCOMES AND EVALUATION
I will present my result through bar chats, pie charts etc to show my
information from my questionnaire. For example the showing the
different ages who eat Cadbury chocolate, also showing the favourite
chocolate they like to eat
I will also do a wordle, to show the most common word used when
describing Cadbury chocolate and Marvelous Cadbury Creations.
• Many people can
do it and can
easily analyses it
• Can quicker
• Open end
questions can be
hard to analyse
• Some people
may lie on their
6. SECONDARY RESEARCH
Secondary Research is existing data which has already been collected
by someone else, which you can use for research for example
journals, magazines, books and websites
Secondary research which I intend to use is past people results so
people who have asked the same sort of questions. I will also use the
the cadbury website to see their history of adverts.
I will also look at past adverts on YouTube, to get some inspiration
7. QUANTITATIVE AND QUALITATIVE
Secondary research can be both Quantitiave and Qualitative as if it is
a paper they have written it can be qualitative so that would be from
my second research of blogs. But Quantitive would be past survey
results which have been created into blogs.
8. PRESENTING MY OUTCOMES AND EVALUATION
I will present my outcomes by using their results to create charts and
then compare mine to there to see if similar. I will also analyse their
data or video and saying how effective their was and why it was
Easy to access
Help to clarify any answers
Shows different ways of
conducting primary research
Their quality may not be so
May be outdated
given to me
Not specific enough
Cacutta Institue of Engineering and Management;
Business Dictionary. Com; 2013;
Wiki answers; 2013;
Advantages and Disadvantages of secondary research blog; 14 may 2008;