Social Media Best Practices
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Social Media Best Practices Presentation Transcript

  • 1. Face to Facebook: Exploring Best Practices in Social Networking
    Eric Sheninger
    Brian Hazlett
  • 2. What is Social Networking?
    The interaction between a group of people who share a common interest (en.wiktionary.org/wiki/social_networking)

  • 3. What is social media?
    A category of sites that is based on user participation and user-generated content (searchenginewatch.com/define)
    Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content(www.bottlepr.co.uk/glossary.html)
  • 4.
  • 5. http://www.commoncraft.com/socialmedia
  • 6. Social Networking Applications
    Twitter
    WebEx
    Ning
    YouTube
    LinkedIn
    FaceBook
  • 7.
  • 8.
  • 9.
  • 10. Microblogging
    Short messages known as “tweets”
    Link to cell phone
    http://www.commoncraft.com/twitter
  • 11.
  • 12. Why Educators Should Use Twitter
    Improve instruction
    - Global collaboration
    - Sharing of resources
    - Discussion/Knowledge acquisition
    - Professional growth (PLN)
    http://twitter.com/NMHS_Principal
  • 13.
  • 14.
  • 15.
  • 16. Why Schools/Universities Should Use Twitter
    Communication
    Events
    Meetings
    School closings
    Student honors
    Live scores/updates
    Campus weather
    News/RSS feeds
    Emergency information
  • 17. Marketing
    Student recruitment
    Monitoring conversations referencing your school
  • 18.
  • 19.
  • 20. WebEx
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Create a channel just for your school
    Share school accomplishments
    Showcase student work, events, athletics
    http://www.youtube.com/NMHSPrincipal
    For videos larger than 10 minutes, use Vimeo (also free)
  • 33. Communicate with students
    Recruitment
    Group tools (i.e. schools/universities can include many offices
    Fan pages (video, wall posts, analytics)
    Showcase student/faculty work
    Connecting current to incoming students
    Facebook Office Hours
  • 34.
  • 35.
  • 36.
  • 37. Platform for creating your own social network
    Very easy to use
    Can add videos, photos, news, forums, events, groups, etc.
    Customizable site
    Each member that joins has a customizable profile page
    Can be made private or public
  • 38. Nings for Learning
  • 39.
  • 40.
  • 41. The Educator’s PLN
    http://edupln.ning.com/
  • 42. Nings for Higher Education
  • 43.
  • 44. Nings for High Schools
  • 45.
  • 46. World’s largest professional network (over 55 million strong)
    Build a network of trusted contacts to share ideas, exchange knowledge, and create opportunities.
    http://www.youtube.com/watch?v=IzT3JVUGUzM
    http://www.linkedin.com/in/esheninger
  • 47. Best Practices for Educators/Schools
    Keep it professional
    Remember your role within the school community
    Think before you post to the internet
    Digital footprint