SHOPPING REINVENTED:
NEXT-GENERATION BIG TICKET RETAILING
Rapidly Evolving Market Conditions
Are Changing the Way Consumers
Search for, Evaluate, and Purchase
Goods and Services
ON...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
UNPRECEDENTED
SHOPPER DATA
Megabyte | Gigabyte | Terabyte | Petabyte | Exa...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
ENGAGEMENT IS
MANDATORY
INTRO
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
ENGAGEMENT IS
MANDATORY
INTRO
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SMARTPHONES REACH
THE MAINSTREAM
INTRO
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
COMPETITIVE SHOPPING…
FROM INSIDE YOUR STORE
INTRO
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
“IT’S ALL ABOUT ME”
(AND 10,000 OF MY CLOSEST FRIENDS)
INTRO
Shoppers are ...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
in store sales will be influenced by the Internet in 20121
$1Trillion
SHOP...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
ALL-CHANNEL IS THE
NEW CROSS-CHANNEL
INTRO
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
NEW BEHAVIORS
NEW EXPECTATIONS
A NEW RETAIL REALITY
NEW TECHNOLOGIES
=
+
+...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
NEW RULES FOR A NEW REALITY
Big Ticket Retailers Must Aspire to Be…
Consta...
13
BACKGROUND LOOKING AHEAD SHOPPING REINVENTED SOLUTIONS APPENDIX
SHOPPING
REINVENTED
‘S’ IS FOR SOCIAL:
SHARING, SERVICE, SHOPPING
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Do You Have A Social Strategy?
99%of Surveyed Retailers
Currently Have or ...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Do You Have A Social Strategy?
91%of Surveyed Retailers
Currently Plan to ...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Do You Have A Social Strategy?
SOCIAL
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS FOR SHARING
YOUR MESSAGE, YOUR
PROMOTIONS, YOUR CATALOG
SOCIAL
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS FOR SHARING
THEIR OPINIONS, THEIR
PURCHASES…THEIR QUESTIONS
SOCI...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS FOR SHARING
THEIR OPINIONS, THEIR
PURCHASES…THEIR QUESTIONS
SOCI...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS FOR SUPPORT
FASTER, CHEAPER, MORE VISIBLE
AND…GOOD FOR YOUR BRAN...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Shoppers expect us to leverage
their networks to create
Social Shopping ex...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS FOR SHOPPING
SOCIAL SHOPPING (noun)
COMBINING E-COMMERCE AND TRA...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Home Décor
Yes I do! Plenty
of room for my
remote controls!
I gave it a “t...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS SYNONYMOUS
THE WEB IS NOW CONNECTED
IN A FAR MORE COHESIVE WAY
S...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SOCIAL IS CATCHING ON WITH THE
BIGGEST HF COMPANIES…
SOCIAL
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
DEVELOPING A COHESIVE
SOCIAL STRATEGY
It’s cheap (but not free), and relat...
MAKING GOOD ON THE
POTENTIAL OF MOBILITY
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
SMARTPHONES ARE FAST BECOMING
DOMINANT WEB ACCESS DEVICE
2013
Cell phones ...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Of consumers with the ability to
download applications to their
mobile pho...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
HF INDUSTRY HAS THUS FAR BEEN
SLOW TO EMBRACE MOBILITY
• Customer service ...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
HF INDUSTRY HAS THUS FAR BEEN
SLOW TO EMBRACE MOBILITY
• Customer service ...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
QR CODE SCANNING MAKES
MOBILE BROWSING EASY
• Quick Response Codes are beg...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
MICROSOFT TAG: TAKING QR CODES
TO ANOTHER LEVEL
Microsoft Tag
• New design...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Ralph Lauren:
Ran a series of ads promoting exclusive US
Open Tennis appar...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Ford Taurus:
Leading users to a site featuring six different
video clips e...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
BRINGING TO LIFE –
INSIDE YOUR SHOWROOMS
Empower your customers with the k...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
CASE STUDY: SIMMONS BRINGS THEIR
PRODUCTS TO LIFE IN SHOWROOMS
Simmons:
No...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
IMAGINE THE POSSIBILITIES IN YOUR
SHOWROOMS…A QUICK LOOK
MOBILE
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
GETTING STARTED:
WHAT YOU CAN DO TODAY
• Investigate your customers’ adopt...
AUGMENTED
ADVERTISING AND
MARKETING
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
ADDING LIFE TO PRINT…
BY ADDING DIMENSION
Augmented Reality
Bringing print...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
PUBLISHERS HAVE BEGUN
AUGMENTING…
A/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
AND SEVERAL BIG BRANDS HAVE
BEGUN AUGMENTING…
A/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
AUMENTED REALITY TEST DRIVES
A/R
BMW Z4 “ROAD ART”
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
AUMENTED REALITY TEST DRIVES
A/R
• Well-coordinated cross-
channel campaig...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
A/R AT WORK…SELLING FURNITURE
A/R
Let’s Take A
Look at a Recent
Wal-Mart A...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
A/R AT WORK…SELLING FURNITURE
A/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
MOBILE DEVELOPERS HAVE
BEGUN AUGMENTING, TOO
A/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
MYDECO.COM: 75,000 ITEMS IN AN A/R
CATALOGUE FOR iPHONE
A/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSINGA/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
YELP:TAKING A/R TO THE STREETS
A/R
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
IMAGINE THE POSSIBILITIES
WITH YOUR BRAND…
A/R
What if we applied
similar ...
SUMMARY &
CONCLUSIONS
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
BIG TICKET RETAILERS ARE
REINVENTING SHOPPING…
CLOSING
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
2,016 Followers
1,376 Fans
10,000 Readers
http://2modern.com
2modern
CLOSI...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
THE TIME TO EXPLOIT THOSE
OPPORTUNITIES…IS NOW
• Market conditions, techno...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
Escalate Sales Gateway
Escalate COEM
Escalate Enterprise1
Warehouses Suppl...
INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING
WHAT WILL WE BE TALKING
ABOUT NEXT YEAR?
CLOSING
THANK YOU
dbruno@escalate.com
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Shopping Reinvented: Next-Generation Furniture Retailing

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Opportunities to engage shoppers have never been more abundant, and we believe that the time is now for furniture retailers to embrace new tools, technologies and behaviors in order to reach more shoppers, more often. This presentation explores how furniture retailers can leverage mobility, social networking, augmented reality, and more to deliver immersive brand experiences that drive more shoppers to your stores.

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  • Evolving consumer lifestyles, ubiquitous connectivity, and the furious pace of technology are converging to forever change the way consumers search for, evaluate, and purchase goods and services
  • Average person is bombarded with 34GB of data per day
    Wal*Mart databases are estimated to be >2.5PB
    Total amount of data in existence in 2010 = ~1.2ZB

    Challenge to store and manage all that data; Opportunity to leverage the data into actionable information. Challenge that customers expect us to put that data to use to enhance their shopping experiences.
  • Forrester Research predicts there will be 150,000,000 Smartphone subscribers in the US by the end of next year.
    The time to understand what that means – and how to take advantage of the opportunity – is now.
  • Facebook now reaches over 400M users. The fastest growing segment is 55-65 year old women.

    Social networking is clearly spanning generations of our customers, and study after study tells us that they want to shop where they connect…and connect where they shop.
  • 24/7/365 takes on new meaning as consumers are forever wired, constantly connected, and always ready to shop
    Nike iPod Sport Kit
    Yelp Monocle
    Woot.com
    PlayStation Store
    eBay Mobile
    Mobil Speed Pass
    Kindle
  • Business as usual is no longer acceptable. Stores are no longer the sole driver of our businesses. Rather, they are one of “n” ways consumers expect us to reach them and interact. Consumers are demanding change, and will reward BT businesses that adapt with them.

    During our session today we will share ideas, tools and technologies that may spark ideas to help you meet their demands for change and possibly help you reinvent shopping for your customers. Some of the ideas are “today” ideas, and some may –or may not be -- be “tomorrow” ideas. But we think all of them are, at a minimum, thought-provoking.

    Along the way we’ll try to give you insight how to add some of the “today” ideas to your strategy and we hope you find value in our content and also hope you have a little fun with us along the way.
  • Let’s think about some of the major tenants of good customer service and how they relate to Twitter:
    Problem resolution: The main goal of customer service is to help someone resolve their issues. While phone conversations can help solve problems, wait times do not. Twitter is a lightning-fast platform that can help sift through and solve problems quickly. If it’s a small issue, a single tweet may be enough. For a more complex problem, the brand can initiate a deeper conversation with the customer.
    Cost reduction: Customer service via Twitter often takes less time and a lot less money than a call center call. With Twitter, it’s necessary to be short and to the point, which reduces the time needed to solve each problem.
    Positive brand image: Great customer service gets talked about, and this can lead to more sales and more attention. Twitter is one of the most viral platforms around, which can make one happy customer into an international story.
  • Social Shopping Can Be Defined in Many Ways.

    From simple things like User Reviews and Group Deal sites (e.g. Groupon) to “Shop with Me” and ultimately shopping while in network.

    Wet Seal is a great example of leveraging friend networks to enable collaborative shopping . Nine West, Charlotte Russe and several others actually present e-commerce capabilities inside Facebook.
  • Social Shopping Can Be Defined in Many Ways.

    From simple things like User Reviews and Group Deal sites (e.g. Groupon) to “Shop with Me” and ultimately shopping while in network.

    Wet Seal is a great example of leveraging friend networks to enable collaborative shopping . Nine West, Charlotte Russe and several others actually present e-commerce capabilities inside Facebook.
  • Imagine the potential. Amazon can recommend films for you to buy based on what you’ve been looking up on IMDB, Pandora in turn can play music you’ll like based on your friends’ Amazon purchases. Suddenly the web is connected in a far more cohesive way than has ever been possible before. Some of it will be used to promote products to you but there will be a lot of scope for developers to create amazing, new, social services that feed deep into your social graph.
  • It’s time to take mobile seriously.

    Your customers certainly have.
  • IKEA saw an average user response of 5.21 percent via the in-store Bluetooth post, the application was requested by SMS in-store a total of 6,800 times, and the IKEA PS microsite saw a unique user base of 15 percent
  • Shopping Reinvented: Next-Generation Furniture Retailing

    1. 1. SHOPPING REINVENTED: NEXT-GENERATION BIG TICKET RETAILING
    2. 2. Rapidly Evolving Market Conditions Are Changing the Way Consumers Search for, Evaluate, and Purchase Goods and Services ONE OF TODAY’S GREATEST CHALLENGES… …WILL DEFINE BIG TICKET RETAIL TOMORROW
    3. 3. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING UNPRECEDENTED SHOPPER DATA Megabyte | Gigabyte | Terabyte | Petabyte | Exabyte | Zettabyte | Yottabyte INTRO The Average Consumer is Bombarded with 34GB of Data per Day The Average Consumer is Bombarded with 34GB of Data per Day Wal*Mart Databases are Estimated to be >2.5PBWal*Mart Databases are Estimated to be >2.5PB Total Amount of Data in Existence in 2010 = ~1.2ZBTotal Amount of Data in Existence in 2010 = ~1.2ZB ZettabytePetabyte
    4. 4. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING ENGAGEMENT IS MANDATORY INTRO
    5. 5. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING ENGAGEMENT IS MANDATORY INTRO
    6. 6. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SMARTPHONES REACH THE MAINSTREAM INTRO
    7. 7. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING COMPETITIVE SHOPPING… FROM INSIDE YOUR STORE INTRO
    8. 8. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING “IT’S ALL ABOUT ME” (AND 10,000 OF MY CLOSEST FRIENDS) INTRO Shoppers are telling us they want to Shop Where they Connect…and Connect Where they Shop
    9. 9. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING in store sales will be influenced by the Internet in 20121 $1Trillion SHOPPERS CONTINUE THEIR RELENTLESS MIGRATION ACROSS CHANNELS 1- Forrester Research 2009 INTRO
    10. 10. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING ALL-CHANNEL IS THE NEW CROSS-CHANNEL INTRO
    11. 11. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING NEW BEHAVIORS NEW EXPECTATIONS A NEW RETAIL REALITY NEW TECHNOLOGIES = + + INTRO
    12. 12. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING NEW RULES FOR A NEW REALITY Big Ticket Retailers Must Aspire to Be… Constantly learning from customer behavior to anticipate needs, personalize experiences, stay relevant. OMNISCIENT Available anytime, anywhere customers choose to engage and interact. OMNIPRESENT OMNIPOTENT Always aware of each customer’s unique history, choices, behaviors, and expectations. EVERYWHERE Able to deliver personalized & seamless experiences wherever the customer is. CONNECTED Able to deliver consistent inventory, prices, and promotions relevant to each customer in every channel. ADAPTIVE Flexible enough to adapt to ever- changing technology, expectations, and market conditions. ERP Platforms Must Be… INTRO
    13. 13. 13 BACKGROUND LOOKING AHEAD SHOPPING REINVENTED SOLUTIONS APPENDIX SHOPPING REINVENTED
    14. 14. ‘S’ IS FOR SOCIAL: SHARING, SERVICE, SHOPPING
    15. 15. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Do You Have A Social Strategy? 99%of Surveyed Retailers Currently Have or Plan to Have a Facebook Fan Page1 1 - -eTailing Group and Power Reviews 2009 SOCIAL
    16. 16. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Do You Have A Social Strategy? 91%of Surveyed Retailers Currently Plan to Use Twitter for Status Updates by 2011 1 - -eTailing Group and Power Reviews 2009 SOCIAL Twitter.com/EscalateRetail
    17. 17. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Do You Have A Social Strategy? SOCIAL
    18. 18. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS FOR SHARING YOUR MESSAGE, YOUR PROMOTIONS, YOUR CATALOG SOCIAL
    19. 19. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS FOR SHARING THEIR OPINIONS, THEIR PURCHASES…THEIR QUESTIONS SOCIAL
    20. 20. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS FOR SHARING THEIR OPINIONS, THEIR PURCHASES…THEIR QUESTIONS SOCIAL
    21. 21. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS FOR SUPPORT FASTER, CHEAPER, MORE VISIBLE AND…GOOD FOR YOUR BRAND??? SOCIAL @ Twitter is a lightning-fast platform that can help sift through and solve problems quickly @ Customer service via Twitter often takes less time and less money than a call center call @ Twitter is one of the most viral platforms around, which can turn one happy customer into an international story
    22. 22. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Shoppers expect us to leverage their networks to create Social Shopping experiences: User Reviews, Shop Together, Deal Feeds, Group Buys, Popularity Lists, Auctions, Social Network Storefronts, Share-With-Your-Network, etc. SOCIAL IS FOR SHOPPING SOCIAL SHOPPING (noun) COMBINING E-COMMERCE AND TRADITIONAL SHOPPING IN A SOCIAL NETWORKING ENVIRONMENT SOCIAL
    23. 23. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS FOR SHOPPING SOCIAL SHOPPING (noun) COMBINING E-COMMERCE AND TRADITIONAL SHOPPING IN A SOCIAL NETWORKING ENVIRONMENT SOCIAL
    24. 24. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Home Décor Yes I do! Plenty of room for my remote controls! I gave it a “test run” in the store – very comfortable! Great! Go ahead and order it! SOCIAL
    25. 25. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS SYNONYMOUS THE WEB IS NOW CONNECTED IN A FAR MORE COHESIVE WAY SOCIAL
    26. 26. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SOCIAL IS CATCHING ON WITH THE BIGGEST HF COMPANIES… SOCIAL
    27. 27. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING DEVELOPING A COHESIVE SOCIAL STRATEGY It’s cheap (but not free), and relatively easy to start, but requires commitment and a plan: SOCIAL – People: Who are you trying to engage? Be specific and prioritize them. It can't be everyone. – Objectives: What are you trying to achieve? Is it about listening, talking, or energizing? How will you measure it? – Strategies: What will it look like when you're done? Start with the end in mind and visualize how customer relationships will change. – Technologies: What are the tools you plan to use? Hint: Don't pick the tools first.
    28. 28. MAKING GOOD ON THE POTENTIAL OF MOBILITY
    29. 29. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING SMARTPHONES ARE FAST BECOMING DOMINANT WEB ACCESS DEVICE 2013 Cell phones will be the most common device used for browsing the web – Browser-equipped phones:1.83 billion – PC’s & other “old fashioned” computers: 1.78 billion *Source: Gartner Research * MOBILE 2015 Cell phones will become the majority of the world’s primary browsing device
    30. 30. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Of consumers with the ability to download applications to their mobile phones have downloaded shopping applications* * Thomas/Ferrous Inc. and Q&A Research MOBILE
    31. 31. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING HF INDUSTRY HAS THUS FAR BEEN SLOW TO EMBRACE MOBILITY • Customer service is an easy win – Delivery status – Repair status – Product Availability Ashley Furniture (Carolinas) ~$122 in Revenue for Every Dollar Spent on SMS “Secret Sale” Campaign. MOBILE • Mobile marketing also has potential for quick payback – Promotions – Contests – Special Offers
    32. 32. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING HF INDUSTRY HAS THUS FAR BEEN SLOW TO EMBRACE MOBILITY • Customer service is an easy win – Delivery status – Repair status – Product Availability Ashley Furniture (Carolinas) ~$122 in Revenue for Every Dollar Spent on SMS “Secret Sale” Campaign. MOBILE • Mobile marketing also has potential for quick payback – Promotions – Contests – Special Offers Rock/Paper/Scissors • 100 loyalty points • 66% Response Rate
    33. 33. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING QR CODE SCANNING MAKES MOBILE BROWSING EASY • Quick Response Codes are beginning to get a foothold in North America • Cameras on cell phones read the QR code and navigate browser to a designated URL – Eliminating clumsy typing of long URLs QR Code TEXAS STADIUM, WORLD’S LARGEST HDTV MOBILE
    34. 34. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING MICROSOFT TAG: TAKING QR CODES TO ANOTHER LEVEL Microsoft Tag • New design readable by lesser cameras installed in cell phones • Cameras can read very small tags – Preserving expensive catalog real estate • Only the serial# is actually embedded in the Tag – Opens up exciting analytics possibilities MOBILE
    35. 35. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Ralph Lauren: Ran a series of ads promoting exclusive US Open Tennis apparel that linked readers to product information and opportunities to purchase on their phone MOBILE BRINGING TO LIFE – WHEREVER CUSTOMERS ARE BROWSING PRODUCTS
    36. 36. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Ford Taurus: Leading users to a site featuring six different video clips explaining the exciting aspects of Taurus’ new technology MOBILE BRINGING TO LIFE – WHEREVER CUSTOMERS ARE BROWSING FEATURES
    37. 37. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING BRINGING TO LIFE – INSIDE YOUR SHOWROOMS Empower your customers with the kind of detailed product information they need to make an informed buying decision • Deep Product Details • Customer Reviews • Inventory Availability • Personalized Recommendations • Personalized Offers • All-Channel Customer History • Virtual Living Room • Loyalty Status • Related Items and Cross-Sells • Social Networking MOBILE POCKET KIOSK YOUR BRAND
    38. 38. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING CASE STUDY: SIMMONS BRINGS THEIR PRODUCTS TO LIFE IN SHOWROOMS Simmons: Now places QR Codes on merchandise and produced mobile-friendly content to enrich the showroom shopping experience. MOBILE
    39. 39. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING IMAGINE THE POSSIBILITIES IN YOUR SHOWROOMS…A QUICK LOOK MOBILE
    40. 40. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING GETTING STARTED: WHAT YOU CAN DO TODAY • Investigate your customers’ adoption of mobile phones as shopping tools • Start small and capture phone numbers – Contests, rewards, etc. – Service updates • Understand how easily your systems can expose key data elements – Inventory – Sales – Order Status – Customer MOBILE
    41. 41. AUGMENTED ADVERTISING AND MARKETING
    42. 42. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING ADDING LIFE TO PRINT… BY ADDING DIMENSION Augmented Reality Bringing print media to life How it Works A camera “reads” information that’s on a physical object and converts it into digital content that it lays over the real-world image that the camera has recorded A/R
    43. 43. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING PUBLISHERS HAVE BEGUN AUGMENTING… A/R
    44. 44. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING AND SEVERAL BIG BRANDS HAVE BEGUN AUGMENTING… A/R
    45. 45. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING AUMENTED REALITY TEST DRIVES A/R BMW Z4 “ROAD ART”
    46. 46. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING AUMENTED REALITY TEST DRIVES A/R • Well-coordinated cross- channel campaign • Lots of “sizzle” • High novelty factor • Extremely engaging experience
    47. 47. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING A/R AT WORK…SELLING FURNITURE A/R Let’s Take A Look at a Recent Wal-Mart Ad for Teen Bedroom Furnishings
    48. 48. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING A/R AT WORK…SELLING FURNITURE A/R
    49. 49. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING MOBILE DEVELOPERS HAVE BEGUN AUGMENTING, TOO A/R
    50. 50. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING MYDECO.COM: 75,000 ITEMS IN AN A/R CATALOGUE FOR iPHONE A/R
    51. 51. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSINGA/R
    52. 52. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING YELP:TAKING A/R TO THE STREETS A/R
    53. 53. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING IMAGINE THE POSSIBILITIES WITH YOUR BRAND… A/R What if we applied similar technology to furniture retail? (754 Reviews) Slumberland Furniture, Lincoln NE SAME DAY DELIVERY On All Purchases Before 6:00 p.m. ULTIMATE SALE! Through Labor Day! JUST ARRIVED New Natuzzi Leather Collections
    54. 54. SUMMARY & CONCLUSIONS
    55. 55. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING BIG TICKET RETAILERS ARE REINVENTING SHOPPING… CLOSING
    56. 56. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING 2,016 Followers 1,376 Fans 10,000 Readers http://2modern.com 2modern CLOSING
    57. 57. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING THE TIME TO EXPLOIT THOSE OPPORTUNITIES…IS NOW • Market conditions, technology, connectivity are clearly working together to change consumer expectations and behaviors • It’s time to take stock of our strategies and look for ways to evaluate, exploit, and expand the opportunities inherent in today’s rapidly evolving consumer landscape… REINVENT SHOPPING CLOSING
    58. 58. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING Escalate Sales Gateway Escalate COEM Escalate Enterprise1 Warehouses Suppliers & 3PL Stores Call Center Smartphone Social ShoppingKioskPoint of Service/COEMB2C & B2B Web CONNECTED • EVERYWHERE• ADAPTIVE Escalate All-Channel Commerce FurnishNet CLOSING
    59. 59. INTRO MOBILE SHOP IN HDSOCIAL VISUALA/R CLOSING WHAT WILL WE BE TALKING ABOUT NEXT YEAR? CLOSING
    60. 60. THANK YOU dbruno@escalate.com

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