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G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
G4 - Sveriges radio
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G4 - Sveriges radio

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Hyper Island Interactive Art Directors Group 4 - Problems and Opportunities …

Hyper Island Interactive Art Directors Group 4 - Problems and Opportunities

"How might we arouse user's interest about the extraordinary archive and make the experience inspiring?"

Published in: Design
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  • Transcript

    • 1. SVERIGES RADIO User Experience Research Hyper Island IAD11 Group 04
    • 2. Evelina Fernanda Miia Country Esa
    • 3. Problems 1. VISUAL PRESENTATION • Information overflow • Lack of affordance • No clear hierarchy of content
    • 4. Opportunities 1. VISUAL PRESENTATION • Clarify purpose of site about being radio • Invite user to explore content • Simplify layout
    • 5. Problems 2. ATTRACTING MORE VISITORS • Content management • Information architecture • Complex navigation
    • 6. Opportunities 2. ATTRACTING MORE VISITORS • Improve navigation • Personalize experience • Accessible content
    • 7. Problems 3. EMOTIONS • Lost • Frustrated • Uninspired
    • 8. Opportunities 3. EMOTIONS • Increase engagement • Inspirational • Emotional intelligent experience
    • 9. HOW MIGHT WE... Arouse the user’s interest about the extraordinary archive and make the experience more inspiring?
    • 10. THANK YOU!

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