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Cbi 8th Dsi Conference 19 May2011 Final Mitchell Copyrighted All Rights Reserved
 

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  • http://technet.microsoft.com/en-us/library/gg471167.aspx About IFilters , files type and indexing connector protocols (FAST Search Server 2010 for SharePoint) Published: December 2, 2010 Microsoft FAST Search Server 2010 for SharePoint can crawl content either by using the indexing connectors integrated in Microsoft SharePoint Server 2010 (through the FAST Search Content Search Service Application), or by using the FAST Search Server 2010 for SharePoint specific indexing connectors (the FAST Search Lotus Notes connector, the FAST Search database connector and the FAST Search Web crawler). A number of indexing connector protocols are installed by default in SharePoint Server 2010, whereas other content sources require a different indexing connector and protocol which needs to be installed and configured separately. All file types are crawled unless explicitly excluded. A number of file types with little relevance to search are excluded by default. You can find the file types that are excluded by default in the article IFilter and file type reference (FAST Search Server 2010 for SharePoint) . While most file types are crawled by default, FAST Search Server 2010 for SharePoint only provides filters for content and metadata extraction of a subset of them. The supported file types are listed in the article IFilter and file type reference (FAST Search Server 2010 for SharePoint) . To extract content and metadata from additional crawled file types requires that you enable the Advanced Filter Pack or register a third-party IFilter . In this section: IFilter and file type reference (FAST Search Server 2010 for SharePoint) Default indexing connector protocols (FAST Search Server 2010 for SharePoint)
  • “ This explains why search tools are limited in what they're capable of doing in spite of the vendor sales pitch ("our search tool 'understands' your query", at least for the foreseeable future or until "Watson" becomes feasible in the workplace, and why search is an iterative process. The user is providing the intelligence, not the system.” Personal Communication, May 2011 -- PAUL E. BROCK Associate Director, Knowledge Management Medical Information and Services COE J&J North America Pharmaceuticals Scientific Affairs
  • Small things add up (death by a thousand cuts)
  • Again, faceted navigation. Also, leveraging end-user data (views, downloads, roles, responsibilities, functional area, etc.) to increase likelihood of "knowing" user preferences, then serve up recommendations, see also's, etc.) The Association for Computing Machinery 's Special Interest Group on Information Retrieval description re: role of Faceted Search (2006 workshop): The web search world, since its very beginning, has offered two paradigms: Navigational search uses a hierarchy structure (taxonomy) to enable users to browse the information space by iteratively narrowing the scope of their quest in a predetermined order, as exemplified by Yahoo! Directory , DMOZ , etc. Direct search allows users to simply write their queries as a bag of words in a text box. This approach has been made enormously popular by Web search engines . Over the last few years, the direct search paradigm has gained dominance and the navigational approach became less and less popular. Recently a new approach has emerged, combining both paradigms, namely the faceted search approach. Faceted search enables users to navigate a multi-dimensional information space by combining text search with a progressive narrowing of choices in each dimension. It has become the prevailing user interaction mechanism in e-commerce sites and is being extended to deal with semi-structured data , continuous dimensions, and folksonomies . SIGIR'2006 Workshop on Faceted Search - Call for Participation
  • Again, faceted navigation. Also, leveraging end-user data (views, downloads, roles, responsibilities, functional area, etc.) to increase likelihood of "knowing" user preferences, then serve up recommendations, see also's, etc.) Enable user to navigate info along multiple paths corresponding to different orderings of the facets. Faceted classification systems are also distinct from folksonomies or other tagging systems that do not break out the tags into independent facets The Association for Computing Machinery 's Special Interest Group on Information Retrieval description re: role of Faceted Search (2006 workshop): The web search world, since its very beginning, has offered two paradigms: Navigational search uses a hierarchy structure (taxonomy) to enable users to browse the information space by iteratively narrowing the scope of their quest in a predetermined order, as exemplified by Yahoo! Directory , DMOZ , etc. Direct search allows users to simply write their queries as a bag of words in a text box. This approach has been made enormously popular by Web search engines . Over the last few years, the direct search paradigm has gained dominance and the navigational approach became less and less popular. Recently a new approach has emerged, combining both paradigms, namely the faceted search approach. Faceted search enables users to navigate a multi-dimensional information space by combining text search with a progressive narrowing of choices in each dimension. It has become the prevailing user interaction mechanism in e-commerce sites and is being extended to deal with semi-structured data , continuous dimensions, and folksonomies . SIGIR'2006 Workshop on Faceted Search - Call for Participation
  • Faceted navigation is a must to support browsing, the "dialogue" between the user and the system. Terminology must make sense to the end-user, so language should adapt to the way end-user views the world, not the other way around. Address relevance, even though this is a tricky thing. End-user must have confidence that your system does a credible job of providing content in an order based upon what the end-user means, not what the end-user says (types) [difficult to build into the KM system] .
  • Terminology must make sense to the end-user, so language should adapt to the way end-user views the world, not the other way around. Address relevance, even though this is a tricky thing. End-user must have confidence that your system credible job of providing content in an order based upon what the end-user means, not what the end-user says (types)
  • More evidence of the importance of easy-to-use and intuitive, which are not antithetical to powerful and effective.
  • More evidence of the importance of easy-to-use and intuitive, which are not antithetical to powerful and effective.
  • Again, faceted navigation. Also, leveraging end-user data (views, downloads, roles, responsibilities, functional area, etc.) to increase likelihood of "knowing" user preferences, then serve up recommendations, see also's, etc.)
  • Again, faceted navigation. Also, leveraging end-user data (views, downloads, roles, responsibilities, functional area, etc.) to increase likelihood of "knowing" user preferences, then serve up recommendations, see also's, etc.)

Cbi 8th Dsi Conference 19 May2011 Final Mitchell Copyrighted All Rights Reserved Cbi 8th Dsi Conference 19 May2011 Final Mitchell Copyrighted All Rights Reserved Presentation Transcript

  • CBI’s 8 th Annual Forum on Dissemination of Scientific Information 17-18 May 2011 Philadelphia Tools in the Medical Affairs Arena: Perils and Payoffs C. Latham Mitchell MD Managing Principal, Erudita Biotechnical LLC linked in try4a.png 2011-02-19 001 2011-02-19 002.JPG
  • Disclaimer and Copyright
    • The views and opinions expressed in the following PowerPoint slides are those of the individual presenter and should not be attributed to Erudita Biotechnical LLC, its directors, officers, employees, volunteers, members, chapters, councils, affiliates, or any organization with which the presenter is employed or affiliated.
    • Information regarding for-profit or nonprofit entities in this presentation is non-exhaustive, and no such entity or other resource is endorsed by the presenter.
    • These PowerPoint slides are the intellectual property of the individual presenter and are protected under the copyright laws of the United States of America and other countries. Used by permission. All rights reserved. All trademarks are the property of their respective owners.
  • Disclaimer and Copyright continued
    • The views, opinions, and information provided by the presenter including that related to for-profit or nonprofit entities in this presentation is non-exhaustive, and -- while every effort has been made to make this presentation correct, fair, balanced, and non-proprietary, the presenter cannot accept any responsibility for any errors or omissions resulting from the use or misuse of this information.
    • Every effort has been made to make this overview presentation correct, fair, balanced, and non-proprietary.
    • This slide set and presentation is intended as information only, and is not a substitute for legal or other professional advice.
    • All content is for information use only, and is not to be construed as a guaranteed outcome. Erudita Biotechnical LLC cannot accept any responsibility for any errors or omissions or any liability resulting from the use or misuse of any such information.
  • Objective: Steer Clear of Perils, Realize Payoffs
    • Big Conceptual Buckets for What Med Comm Tools Do
    • 4 People Principles for Medical Communications’ Tools Principles #P-1 thru #P-4
      • Tool Shopping
        • Manager (Power & Funds)
        • Front-line User
      • Tool Maintenance
    • 6 Tool Principles for Medical Communications’ Tools
    • Principles #T-1 thru #T-6
      • Tool: Inherent Properties
      • Tool: Buyer’s System & How’s It’s Customized
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf
  • Divide Up Your Content World Into 2 Parts CT=clinical trial; ePubs =electronic publications; medsci=medical-scientific; PM=performance management; reorg =reorganization; SOPs = standard operating policies & procedures; TL=thought leader
  • C:Documents and SettingsRM98949Local SettingsTemporary Internet FilesContent.IE59ZP08E4WMC900237167[1].wmf
    • tools
    • tool processes
    • changing them
    “MedSci content is key for Medical Affairs since its output is effective communication of the scientific data.”  Personal Communication, May 2011 PAUL E. BROCK, Associate Director, KM Medical Information and Services COE J&J North America Pharmaceuticals Scientific Affairs FOUNDATION
  • C:Documents and SettingsRM98949Local SettingsTemporary Internet FilesContent.IE59ZP08E4WMC900237167[1].wmf
    • tools
    • tool processes
    • changing tools or processes
    C:Documents and SettingsRM98949Local SettingsTemporary Internet FilesContent.IE5YCKNF5MBMP900341396[1].jpg C:Documents and SettingsRM98949Local SettingsTemporary Internet FilesContent.IE5M8LA91MYMP900387570[1].jpg But there’s more to the story… FOUNDATION = Knowledge
  • What Tools Do in the Med Affairs Arena for the Knowledge Worker (KW) Abbreviations: CRM = customer relationship management; medsci=medical-scientific
    • client engagement = CRM
    • clinical knowledge management
      • medsci repositories : finished work & resources
      • medsci KW new content outputs : documents (versions) query responses; other ( eg , slides, pubs, lit searches)
      • non-medsci resources for KW medsci work : medsci project timelines; work-critical guidelines
    • enterprise management
      • non-medsci info : other timelines; reports; contracts; other documentation (vendors; compliance/audit)
    collaboration workflow
  • Categories to Think About (Non-exhaustive examples*)
    • Document Management
    • w/Version Control
    • & Workflow & Archive
    • EMC Documentum
    • MS Sharepoint
    • OBA-IRMS (w/ Documentum , Siebel)
    • OpenText (w/ SAP, Siebel, MS)
    • Others
    • Customer Relationship Management (CRM)
    • Oracle-Siebel
    • salesforce.com
    • ACT Sage (smaller companies)
    • Many others
    Search
    • MS FAST ( Sharepoint ; Siebel|Documentum|Lotus Notes| many other datasources )
    • Surfray Ontolica ( Sharepoint )
    • Coveo ( Sharepoint ; Siebel|salesforce.com Documentum|OpenText
    • Others
    CRM=customer relationship management; IRMS=Information Request Management System (thin-client); MS = Microsoft; OBA=Online Business Applications  Noble J, Piddocke R, Bakman-Mikalski D. Pro SharePoint 2010 Search. New York: Apress Media LLC; 2011.  Ward P and McCabe M. Microsoft SharePoint 2010 End User Guide: Business Performance Enhancement.Birmingham , UK: Packi Publishing; 2011.
  • yanag you are not a gadget  JARON LANIER “YOU ARE NOT A GADGET, A MANIFESTO” Alfred A Knopf, 2010
  • Family%2520Feud%2520Board%2520Blank yanag Carol’s 10 Principles for Medical Communications’ Tools Toolshopper People Principles 1-4 #P-1 A tool is not a person You Are Not a Gadget
    • patients, knowledge workers, & medsci content
    • FIRST and foremost
    • tools serve human beings, not the other way around
    • a tool without a user is nothing
  • #P-1: yanag (you are not a gadget)
    • “Tools are only useful because people have the magical ability to communicate meaning through them.”
    • People are special:
      • nuance; the gray zone; the edge of mystery
      • neuroscience: cross-modal areas of the brain “abstraction”  metaphor (core element of language & meaning)
    • Human searching involves cross-model abstraction (parietal)
      • “Remembering complex, multidimensional information typically requires strategic memory retrieval, during which information is structured, for instance by spatial- or temporal associations.”
     JARON LANIER “YOU ARE NOT A GADGET, A MANIFESTO” Alfred A Knopf, 2010;154.  de Rover M et al. Neural correlates of strategic memory retrieval:differentiating between spatial-associative and temporal-associative strategies. Hum Brain Mapp . 2008; 29(9):1068 .  J LANIER PP. 1-12,171. Rawley JB, Constantinidis C. Neural correlates of learning and working memory in the primate posterior parietal cortex. Neurobiol Learn Mem . 2009;91(2):129-38. Review Brang D, Teuscher U, Ramachandran VS, Coulson S. Temporal sequences, synesthetic mappings, and cultural biases: the geography of time. Conscious Cogn . 2010;19(1):311-20.
  • Carol’s 10 Principles for Medical Communications’ Tools Toolshopper People Principles 1-4 Family%2520Feud%2520Board%2520Blank yanag frontliners to the 9s #P-2 Frontliners , frontliners , frontliners Knowledge workers know
    • Beta test w/KWs of different learning styles & generations (w/KW outliers too!)
    • Listen to KW comparison & cost/benefit analysis
    • Don’t be afraid to make the vendor work to address and fix KW issues
  • #P-2: Knowledge workers know
    • * Aunt C says : “Even if manager has veto power, don’t have too big a team: tool shopping team should be mostly KWs.” (KW : manager ratio  3:1)!”
    • * Aunt C says : “If you ignore KW key reservations for moving forward, I will not be sorry for you if your project goes kaThunk .”
    • Learn how to handle HIPPOs (Highly Paid People’s Opinions)
    • IT often controls capital spend: business case that resonates w/ Med Affairs management may not be the one that resonates w/ IT.
    • IT responds to  ing costs: project that "consolidate“ systems w/scalability to broader user base  s likelihood of funding.
    • * Aunt C says : “Managers, KWs should trump IT regarding helping to keep KW ergonomic injury prevention a top priority for project.”
  • Carol’s 10 Principles for Medical Communications’ Tools Toolshopper People Principles 1-4 Family%2520Feud%2520Board%2520Blank yanag frontliners to the 9s change as little as possible #P-3 Consider non-positive effects of new tool People & Software Change
    • Software changes people and reality
    • Recent evidence for negative health impact work strain
    • Toolitis and possible morale effect
  • #P-3: Change isn’t all good
    • “The slightest change in something as seemingly trivial as the ease of use of a button can sometimes completely alter behavior patterns.”
    • “..Extensive organizational changes including ..changed job tasks were associated with a small  in work stress , disturbed sleep, incomplete recovery, and health complaints. ”
     G reubel J, Kecklund G. The Impact of organizational changes on work stress, sleep, recovery and health. Ind Health. 2011 Mar 1. [ Epub ahead of print]. Stansfeld S, Candy B. Psychosocial work environment and mental health—a meta-analytic review. Scand J Work Environ Health. 2006 Dec;32(6):443-62. Review. de Lange AH, et al. A hard day's night: a longitudinal study on the relationships among job demands and job control, sleep quality and fatigue. J Sleep Res. 2009;18(3):374-83.  JARON LANIER “YOU ARE NOT A GADGET, A MANIFESTO” Alfred A Knopf, 2010;4.
  • Carol’s 10 Principles for Medical Communications’ Tools Family%2520Feud%2520Board%2520Blank yanag (Gadget) & yanaTool frontliners to the 9s Change as Little as Possible Spend as Little as Possible #P-4 $$$$$$$$$$$ Spend as Little as Possible
  • Objective: Steer Clear of Perils, Realize Payoffs
    • Big Conceptual Buckets for What Med Comm Tools Do
    • 4 People Principles for Medical Communications’ Tools Principles #P-1 thru #P-4
      • Tool Shopping
        • Manager (Power & Funds)
        • Front-line User
      • Tool Maintenance
    • 6 Tool Principles for Medical Communications’ Tools
    • Principles #T-1 thru #T-6
      • Tool: Inherent Properties
      • Tool: Buyer’s System & How’s It’s Customized
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf
  • First.. Faceted Navigation: Search & Browsing
    • History of Web Search
      • Navigational Search – iteratively narrow scope per fixed hierarchical taxonomy (Yahoo! Directory, ODP) 
      • Direct Search -- “bag of words” (Google, other search engines) 
      • Faceted Search #2 + #1 ; (a la e-commerce); combining text search w/progressive narrowing in each dimension, thereby navigating thru multidimensional info ;  semi-structured data, continuous dimensions, & folksonomies
      • Faceted classification: multiple classifications per object, so info can be ordered in many ways (vs.1 fixed way in a taxonomy or tree-structure)
      • Facet: “clearly defined, mutually exclusive, collectively exhaustive aspects, properties, or characteristics of a class or specific subject” **
    ODP = Open Directory Project, also known as DMOZ (from directory.mozilla.org) ** http://www.lucidimagination.com/Community/Hear-from-the-Experts/Articles/Faceted-Search-Solr * also, guided navigation or parametric search
  • First.. Faceted Navigation: Search & Browsing
    • Navigational Search – iteratively narrow scope per fixed hierarchy/taxonomy (Yahoo! Directory, ODP) 
    • Direct Search -- “bag of words” (Google, etc) 
    • Faceted Search – #1 + #2; (e-commerce); navigate multi-dimensional info combining text search w/progressive narrowing of choices in each dimension;  semi-structured data, continuous dimensions, & folksonomies
    • Benefits users can refine search results, drilling down via facets and/or words until info found
    • In-search feedback for searcher at-a-glance search results’ summary & breakdown
    • Less “dead ends” users know how many hits match before they click (values with zero hits usually removed)
    • No selection hierarchy imposed – users free to add or remove constraints in any order
    • Tool can leverage end-user data ( eg , views, downloads, roles, responsibilities, functional area, etc.) to increase likelihood of presenting options that align with user preferences then serve up recommendations eg See-also’s
    ODP = Open Directory Project, also known as DMOZ (from directory.mozilla.org) **Source: http://www.lucidimagination.com/Community/Hear-from-the-Experts/Articles/Faceted-Search-Solr
  • Carol’s 10 Principles for Medical Communications’ Tools Tool Principles 1-6 Family%2520Feud%2520Board%2520Blank C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf inherent in tool dependent on tool buyer’s system and/or customization Searchable to the 9s C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
    • most important feature; text-word searchable !!
    • faceted navigation: user  system dialogue
    • easily searchable via text and/or metadata
    • consider MeSH-only medical-scientific metadata
    • ( if you must, user-entered keyword by drop-down “pick list” )
    #T-1 Query/Escalation Answer Database Searchable to the 9s C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
  • #T-1: Searchable to the 9s
    • * Aunt C says : “If you can’t easily & text-word search your query database, you have nothing!”
    • Variables too great; speed too important
    • End-user should drive how system uses search terminology, NOT vice versa
    • * Aunt C : A “NO” vote for med info front-liner keyword entry (ends up a mess)
    • * Aunt C : Buy contingent on search usability beta test: if managers & front-liners cannot easily find what you’re looking for, forget it
    • Relevance of search yield: issue of user confidence
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf
  • Carol’s 10 Principles for Medical Communications’ Tools Tool Principles 1-6 Family%2520Feud%2520Board%2520Blank Searchable to the 9s Speedy & Freeze-free C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf inherent in tool dependent on tool buyer’s system and/or customization C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
    • tool system – tool’s company servers
    • your system -- your servers
    • internal (US remote & non- hdqtrs ) user speed
    • external US and global user speed consideration
    #T-2 Tool System Combined with Your System Speedy & Freeze-Free C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
  • #T-2: A Tool That’s Speedy & Freeze-Free
    • * Aunt C says : “If your med info tool is as slow as molasses or freezes up, you have nothing!”
    • Speed too important for remote, non-headquarters users, global affiliates and global outsourcers
    • ** Aunt C : Do speed usability beta test: if remote US users or rest-of-world internal or external users have speed or freezing issues, get fixed or don’t buy
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf
  • Carol’s 10 Principles for Medical Communications’ Tools Tool Principles 1-6 Family%2520Feud%2520Board%2520Blank Searchable to the 9s Speedy & Freeze-free Scalable & Big Enough C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf inherent in tool dependent on tool buyer’s system and/or customization C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
    • tool system – tool’s company servers
    • your system -- your servers
    • if it fills up, what are your options? $$ ?
    • how soon will it fill up?
    #T-3 Tool System Repository Scalable and Big Enough C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
  • #T-3: Scalable/ Big Enough Repository
    • * Aunt C says : “If your med info tool repository fills up, you will need to spend more to expand it or buy a new tool.”
    • $$ too important to run out of space in a short time
    • ** Aunt C : Understand repository space needs a) talk to others who have run out of room b) make estimates & projections of what you’ll need
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf
  • Carol’s 10 Principles for Medical Communications’ Tools Tool Principles 1-6 Family%2520Feud%2520Board%2520Blank Searchable to the 9s Speedy & Freeze-free Scalable & Big Enough Training-free C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf inherent in tool C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf dependent on tool buyer’s system and/or customization C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
    • tool training is tedious, not intellectually stimulating, the stuff of work strain, and diverts effort away from the medicine and science
    • tool- itis fosters widespread (usually hidden) cynicism & disengagement among knowledge workers
    • the more training needed, the lower Aunt C’s “grade”
    #T-4 A Tool Without Training Plug and Play C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
  • #T-4: Med Info Tool Without Training – As Little As Possible If You Must
    • * Aunt C : “Tool training mandated for front-liners not mandated for managers themselves gets a D-.”
    • Time/$$ too important (negative cost:benefit ratio)
    • * Aunt C : “Question ‘every tool needs didactic training’.”
    • * Aunt C : “If >2 screen shots, look for another trainer.”
    • Innovative approaches eg train-while-doing
    • easy-to-use/intuitive NOT antithetical to powerful/effective
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf
  • Family%2520Feud%2520Board%2520Blank Carol’s 10 Principles for Medical Communications’ Tools Tool Principles 1-5 C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf Walmart-esque C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf inherent in tool customization-dependent
    • implemented tool’s fixed features eg , floor plan -- based on the tool & how customized
      • partly rational, partly arbitrary
    • key to business process efficiency
    • plan & stick to ‘fixed features’ like glue
    Searchable to the 9s C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf Training-free C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf Scalable & Big Enough C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf Speedy & Freeze-free #T-5 Floor Plans & the Power of Convention A Sam Walmart State of Mind C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
  • #T-5: Drill is Good (& Efficient)
    • * Aunt C : “Don’t let the new tool force you to throw the deck of cards up in the air.”
    • Make new tool build on your conceptual floor plan & other fixed features
    • * Aunt C : “Question ‘Our floor plan is better’. Answer: ‘Not for us, it isn’t.’ “
    • * Aunt C : “Change as little as possible”
    C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5OPPZ9ENGMC900353893[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE59K4SAC62MC900334650[1].wmf
  • Carol’s 10 Principles for Medical Communications’ Tools Tool Principles 1-6 Family%2520Feud%2520Board%2520Blank Browsable to the 8s C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf inherent in tool customization-dependent Searchable to the 9s C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
    • a la Marion-the-Librarian’s library
      • extremely searchable but “browsable” too
    • challenge your vendors to show you this feature
    • undeveloped dimension: giant mouseovers ; mouseover sub-windows without leaving Kansas; robotic evolving drop-downs that auto-add metadata
    Training-free C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf Walmart-esque C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf Speedy & Freeze-free Scalable & Big Enough C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf #T-6 Browsability : Back to the Future Making Search More Visible C:Usersc3 adminAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.IE5YN1IHRF6MC900186066[1].wmf
  • #T-6: Browsability
    • Faceted Navigation for Browsing
    • See Coveo
    • See Surfray Ontolica
    • See MS FAST SearchServer 2010
      • document thumbnails
      • scrolling previews
      • visual banners & applications to highlight key info
  • A Sea Change At Hand
    •  ’d Margin Pressures-> New Business Models
    Patient Power/Regulatory Scrutiny Payer Power Prescribing Power Pricing Power More treatments More patients Less govt $$$ E7 Power BRAZIL, CHINA, INDIA, INDONESIA, MEXICO, RUSSIAN, TURKEY More chronic disease Aggressive Marketing Power Health Information Power  Global Medical Affairs DISEASE MANAGEMENT, PUBLICATIONS, MED LIAISONS Health Economics Power System Choices System Choices C:Documents and SettingsRM98949Local SettingsTemporary Internet FilesContent.IE53U5F1CT3MP900439152[1].jpg The Future
  • Objectives
    • Spring 2011: What’s Out There
    • Steer Clear of Perils & Realize Payoffs:
    • 10 Principles for Med Communications’ Tools
    • To Update or Not To Update
    • Change Was Good: Recent Research on Detrimental Employee Health Effects and Change in Job Tasks
  • Carol’s 10 Principles for Medical Communications’ Tools People Principles 1-4 & Tool Principles 1-6
  • References
  • Questions? Thank You! [email_address]
  • Add-On Slide 2: Terms List for Research
  • Add-On Slide 3: Term Formats to Limit
    • *Activities of Daily Living -- articles w/topic as major focus
    • “Stress, Psychological”[ mh ] -- search as mesh heading w/subheading