Wyeth Corp.A step towards integration and globalizationBy ErtiDhamoManagement Information SystemsTemple University 2009

Who is Wyeth Corp?Originally founded in 1920 as “Wyeth Chemical Co.”. Periodically evolved into “American Home Products” holding company primarily composed of 10 subsidiaries. It was mostly present in the U.S. but sales reached overseas markets as well.

Growth of WyethPrimarily AcquisitionsLicensing of new drugsGeneral management style “Meet Your Numbers and we will leave you alone.”

Constant ObstaclesCOMPETITION

Incentives towards Globalization

Business Processes

Product DeliveryIdentification of inefficiencies among manufacturers and staff across worldExplore IT as an enabler to deficiency problemsCreate a business solution model that benefits all company members worldwide

Connect With Global PartnersBalance production across manufacturing facilities worldwide Establishment of Steering CommitteesImplement an IT application SystemJD Edwards was used extensively on AS400 systems worldwide

First Step “The Managers Workshop proved to be an excellent networking event for corporate leaders. Many ideas and processes introduced were similar in conform to ideas generated from other departments.”

Outcome of Workshop

Second Step

Key ReorganizationsRESOURCE SERVICE CENTER (PRESENT IN EVERY REGION)INFORTMATION MANAGER BUSINESS PROCESSESIT MANAGERSSTEERING COMMITTEE

Third StepEstablishment of Global Data WarehousePrimarily used for business data exchangePresent Software: SAP Corporate EnterpriseAccessible from all global affiliates

Focal Point: Globalization, Standardization, and IntegrationOptimized business procedures, comprehensible to all participating membersDevelopment of trustInspiration to all employees as “Global Employees”