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BeClub – Mobile Engagement Platform
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BeClub – Mobile Engagement Platform

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Beintoo's mobile engagement platform, the BeClub™ platform brings together hundreds of apps – in games, music, lifestyle – utilizing our technology to issue Bedollars sponsored by brands to engage......

Beintoo's mobile engagement platform, the BeClub™ platform brings together hundreds of apps – in games, music, lifestyle – utilizing our technology to issue Bedollars sponsored by brands to engage with over 500 million smartphones.

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  • 1. Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 2. MOBILE MARKET • People spend 90 minutes per day with phones (32,850 mins per year) • mCommerce spend is $25b (Europe and USA), estimated to be $65b by ’17 • 1.5 billion smartphones will ship in 2017 (worldwide) • 73% of all phone shipments will be smartphones (worldwide), in US and Western Europe virtually all phones – 95% in China • There is already 1+ million apps, 3000+ new apps submitted every day Sources: Canalys.com, MobileInsurance.co.uk, Nielsen Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 3. WHY BECLUB? HOW TO GET STARTEDHOW IT WORKS INTRODUCTION TO THE BECLUB Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 4. BEINTOO 20-24 25% 25-29 18% 15-19 16% <15 2% 40-44 3%35-39 11% 30-34 16% Age distribution >45 9% Offices in New York, Milan, Italy and Shanghai, China An ever-growing network of partnerships with the world’s best publishers Over 400M mobile devices worldwide run at least one app powered by Beintoo 1.5m new users acquired every day, 70% 20-40 years In the US, Beintoo reaches an estimated 70M mobile consumers Our mobile engagement solutions have proven success6 1 2 3 4 5 Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 5. Idea is to create value for retailers: Building engagement and loyalty by sponsoring virtual currency, Bedollars – in mobile & offline missions – which can be redeemed at retail commerce. BEDOLLARS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 6. The BeClub™ platform brings together hundreds of apps – in games, music, lifestyle – utilizing our technology to issue Bedollars sponsored by brands to engage with over 500 million smartphones. Beclub.com & BeClub app Apps Members Sponsors THE BECLUB Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 7. HOW IT WORKS WHY BECLUB? HOW TO GET STARTED INTRODUCTION TO THE BECLUB Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 8. Software The BeclubMissions Beintoo’s software – installed in partner apps – enables to issue Bedollars for rewarding Members complete brand-sponsored missions in partner apps and retail stores – to earn Bedollars. The BeClub connects all – My account, wallet, offers, missions and notifications Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 9. HOW IT WORKS: Member Experience completing new achievements - like unlocking a level making in-app purchases BeClub members earn Bedollars by engaging with in-app activities such as: Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 10. Brand partners sponsor in-app achievements and offer incentives to boost member engagement and brand awareness HOW IT WORKS: Member Experience Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 11. Bring members to your online store by rewarding them with Bedollars on their shopping basket HOW IT WORKS: Member Experience Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 12. HOW IT WORKS: Member Experience Members who register their payment cards will be able to earn extra Bedollars every time they shop at a BeClub Sponsor, both in-store and online Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 13. Members can redeem Bedollars for real world rewards, such as coupons and gift cards, in the Bestore HOW IT WORKS: Member Experience Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 14. HOW IT WORKS: Responsibilities • Beintoo will manage all aspects of the program: Running BeClub Platform operations and managing development Building and maintaining a coalition of popular apps and sponsor brands Sourcing rewards with high perceived value Marketing the BeClub to members and partners and securing engagement Allocate marketing resource to work with Beintoo on designing and managing BeClub offers and promotions Promote program through own channels • Sponsor brands need to: Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 15. HOW IT WORKS: Economics Sponsor benefit drivers: Sales growth via increased shopper traffic and conversion Extended brand exposure and greater utility from mobile media budgets Sponsor cost drivers: Cost of Bedollars issued on promotions and member purchases A CPM for targeting offers A fixed marketing support fee for program management services Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 16. WHY BECLUB?HOW IT WORKS HOW TO GET STARTED INTRODUCTION TO THE BECLUB Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 17. WHY BECLUB? Reach millions of mobile consumers earning Bedollars Serve highly engaging proprietary media units Gain insight from mobile, online and in-store behavior across multiple brand Enhance existing loyalty/CRM activities Increase your mobile marketing ROI with a powerful turn-key engagement solution Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 18. Beintoo increases shopping frequency and basket size of your existing customers - and reduces churn. Allows brands to acquire profitable customers. VALUE FOR RETAILERS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 19. Beintoo offers a unique and fun way to be rewarded for engaging with their favorite apps on sponsored missions. VALUE FOR MEMBERS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 20. • Promote your brand to 70+ million US smart phone users • Reward virtually any form of customer engagement: • watching video content • making a purchase • posting reviews or recommendations 1ENGAGEMENT Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 21. • Promote your offer through the Beclub partner network • Targeting opportunities include geo-localization map • Reward mCommerce spend or in-store spend 2TRAFFIC & CONVERSION Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 22. • Encourage repeat purchases and brand advocacy through targeted offers to BeClub members 3LOYALTY Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 23. HOW TO GET STARTEDHOW IT WORKS WHY BECLUB?INTRODUCTION TO THE BECLUB Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 24. 1. Discuss mobile marketing and consumer engagement objectives 2. Introduction to brands’ digital agency 3. Draft proposition and member experience 4. Develop joint business case 5. Plan execution HOW TO GET STARTED Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 25. PRODUCT SHOTSAPPENDIX THE BECLUB AND YOUR LOYALTY PROGRAM+ CASE STUDIES Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 26. IN-APP MISSIONS Members who unlock the sponsored mission are rewarded with Bedollars Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 27. Members make a purchase in the app and get rewarded with Bedollars IN-APP PURCHASES Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 28. Players complete a mission related to the app and earn Bedollars sponsored by brands IN-GAME SESSIONS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 29. Members journey on missions to partner retailers stores to earn more Bedollars BRANDED MISSIONS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 30. In-Store purchases at retailers are rewarded with Bedollars PURCHASES AT PARTNERS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 31. Drive traffic into your store with the patented NavMe™ rich media unit by creating real world navigational campaigns with rewards IN-STORE TRAFFIC Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 32. Our patented rich media advertising technology allows sponsors to run highly engaging campaigns without users needing to leave the app GAMEDROP UNIT Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 33. Members can redeem their Bedollars in the Bestore where they have access to offers and promotions from great brands BESTORE (AT BECLUB) Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 34. THE BECLUB AND YOUR LOYALTY PROGRAM + CASE STUDIES APPENDIX PRODUCT SHOTS Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 35. EXTEND YOUR LOYALTY PROGRAM Core Members Engaged & occasional shoppers Unengaged with program - acquisition prospects Give core members of your program an opportunity to earn more points by converting sponsored Bedollars into your own currency Give more value by offering new ways to earn points and/or a broader rewards package at a lower cost Build loyalty through the Bedollar currency and BeClub rewards, while having the opportunity to recruit the right customers into your own program Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 36. CASE STUDIES Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 37. Mission in women’s retail 3% of the targeted women clicked to redeem the coupon and 1.40% of them made a $70.00 purchase. Average cost per walk-in to store was only $3.11.$3 Retailer sponsored an in-game reward campaign targeted at women aged 35+ in specific locations to generate new traffic and increase basket size. Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 38. Mission w/ large coffee chain 36% of the targeted users clicked “Go later” - button and 22% of them submitted their email address. 48% of them re-opened the map based on the follow-up email sent. 1.5% of them navigated into the store Objective was to drive foot traffic for a major coffee retailer in selected locations using NavMe™. (NYC, Seattle, Boston and San Francisco) Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement
  • 39. Thanks. Get in touch. Erno Tauriainen SVP, Customer Engagement C: 212.203.3117 etauriainen@beintoo.com Beintoo BeClub consumer engagement platform, Erno Tauriainen, SVP, Customer engagement