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[Ebook] how to_prepare_your_linked_in_profile_for_success[1] copy
 

[Ebook] how to_prepare_your_linked_in_profile_for_success[1] copy

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    [Ebook] how to_prepare_your_linked_in_profile_for_success[1] copy [Ebook] how to_prepare_your_linked_in_profile_for_success[1] copy Document Transcript

    • How to Prepare Your LinkedIn Profile for Success A Guide for Job Seekers
    • TABLE OF CONTENTS Introduction ....................................................................1 Chapter 1 Steps to Complete Your Profile .....................2 Chapter 2 Build Your Network ........................................3 Chapter 3 LinkedIn Groups ............................................4 Chapter 4 Follow Companies & Thought Leaders .........5 Chapter 5 What Makes a Great LinkedIn Post? .............6 Chapter 6 Other Social Media & Next Steps ..................7
    • Introduction A note from Nick Trompert, Marketing Manager at Talent 101, Inc. Trying to get your first job out of college can seem daunting, but there are many things you can do to give yourself an advantage. Having a good presence on LinkedIn is one of them. By giving employers the ability to see your whole profile, who you’re connected to, and your professional interests, you give them the ability to know more about you than just a simple resume might convey. Building out your network and having a professional profile can put you ahead of the curve. This guide will help you make the most of your LinkedIn profile, and give you tips on how to use it as a professional resource. www.talent-101.com
    • Chapter 1 Steps to Complete Your Profile The first step is filling out your profile. Throughout this process, LinkedIn provides a nice graphic of your profile strength, so you know when you’ve made it sufficiently complete. The goal is to get it to all-star, like this image shows. The LinkedIn profile is organized into several segments to provide you with opportunity to give a 360 degree view of not only your qualifications and experience, but also your interests and community involvement. For a college student or recent graduate your relevant job experience may be limited, but you can still develop a solid profile to attract hiring managers. www.talent-101.com
    • Step 1. Upload your profile photo. You may not have a professional headshot photo and that’s not typically expected of college students. Chances are you have a friend or family member who can take a good photo of you to use for your profile. Headshots are recommended; wear a solid color against a light background and smile. Don’t skip this step because profiles with no photos are often overlooked. Step 2. Write a headline that describes your area of speciality and include keywords that recruiters can find you in searches. You have 120 characters to communicate who you are and what is special about you or what you are trying to achieve. Example - Recent college graduate of accounting seeking employment in Dallas, Texas. Step 3. Write a summary sharing who you are, your specialities and what makes you uniquely qualified for the ideal job that you are seeking. Here you have a larger text area to describe your attributes. Do you have a portfolio or presentation that communicates your skills? You can link videos, images and documents into this section of the profile. Step 4. Complete the sections for education, certifications, courses, projects, honors and test scores. Choose the options that apply and help to position you as a top candidate your field of study. There is also an option to list how many languages you speak. www.talent-101.com
    • Step 5. Build out your experience section. Ideally you have completed an internship in your field of study. If you don’t have professional experience at this time, do include your current job - even it’s a part-time job at Starbucks. Employers want to see that you are willing to work, and that you’ve been active in the job market. Step 6. Fill out the specialities section. Do you have any technical specialities? Are you proficient with any professional software? The specialities section makes your profile searchable by keywords. So if you know how to write code for Java or C++, you want to make sure to include it in this section. Other specialties could be job description related such as inside sales or project planning. The key is that you do have to have experience in these specialties and your education training does apply. Step 7. Fill out the interest and causes section if you actively participate in community improvement projects. Maybe you help out at the food shelter once a month or volunteer time to local animal rescue groups. Many corporations have social sustainability programs and encourage employee volunteerism. Step 8. Seek recommendations from past employers. Again even if you have only held entry level jobs, a reference from your manager that you were are responsible employee helps to build your profile. Endorsements are a newer feature of LinkedIn, but they’ve rapidly gained popularity. Start off by listing a few key skills you want to be recognized for, and go from there. Make sure to also endorse other people for skills they have. www.talent-101.com
    • Step 9. Make it easier to find and share your profile by claiming your LinkedIn vanity URL. To customize your URL just go here to http:// www.linkedin.com/profile/public-profile-settings# and click on “customize your public profile URL” on the right side-bar. There are additional options for setting your public profile on the settings page. LinkedIn will give you an example how your profile appears when it comes up in a search. Step 10. Now that you have completed your LinkedIn profile take advantage of the Resume Builder tool. LinkedIn makes it really easy to convert your profile information into a professional resume document. Get started here - http://resume.linkedinlabs.com/ www.talent-101.com
    • Chapter 2 Build Your Network Begin to build your network. Connect with professors, students, speakers who visit campus, and anyone else who seems relevant. Go to the contacts and select add connections. You can search for people by name. You can also use the “See who you already know on LinkedIn” option which will sync with your email account and pull existing LinkedIn profiles that match your email contacts. Once you have found people you want to connect with send them an invite to connect. Personalize your invitation message. Here’s an example, “Hi Professor Banks, I took your statistics class last semester. I would like to connect with you on LinkedIn.” Think of LinkedIn as an online method of communicating with your network. When starting to build your LinkedIn connections also consider inviting your friends parents who may be able to connect you with potential employers. www.talent-101.com
    • Chapter 3 LinkedIn Groups Join appropriate groups. One of most useful features of LinkedIn is the groups. This is where real meaningful relationships develop. Go to LinkedIn groups and search for university groups, professional groups such as software programmers, etc. anything that relates to your field of study and helps you make connections. Join one or two groups and start following the conversations. Here’s an example of the University of Texas at Dallas LinkedIn group. As you can see professional recruiters are reaching out to students through this group with real job opportunities. www.talent-101.com
    • Chapter 4 Follow Companies & Thought Leaders Following companies is a great way to learn about prospective employers. You get an overview of the business as well as insight to who is employed at the company. Many businesses take advantage of posting their current job openings on their LinkedIn company page. Here are few examples: www.talent-101.com
    • Find the top five businesses you want to learn more about and starting following them. Just go to interests, companies and type the name in the search field. You can also follow global thought leaders Entrepreneurs such as Bill Gates, Jack Welch and Richard Branson are just a few of the business icons whose writing is shared on LinkedIn. Once you follow a few of your favorites LinkedIn will serve you content in your newsfeed based on your selections. www.talent-101.com
    • Chapter 5 What Makes a Great LinkedIn Post? Figuring out what to post onto LinkedIn can seem challenging at first, but what’s important is just that you jump in there and see what works. Once you have a decent amount of people in your network, a good starting point is in seeing what people are already responding to in your network. If you are connected to many people in one city, information that’s specific to that city may do well. If you’re posting to a group that’s focused on mobile app development, you can probably keep it even more specific to the topic at hand. Posting blog posts or links can add a lot of value to a group. Make sure that you add your own (brief) take on it when you do to start the conversation. You can also post your own blog articles to your feed and to groups. Just make sure you aren’t being purely self-promotional and that you focus on articles that are relevant to the different audiences. Another way to participate on LinkedIn is through answering questions where you can demonstrate expertise. Maybe someone is looking for help with a very specific topic that you actually understand. Offer to help them out. It shows that you not only are talented, but that you’re willing to help out. Also, you never know when that person can turn out to be a hiring manager or future colleague. www.talent-101.com
    • Additionally, put some thought into what else shows up about you on the internet. Much like employers who call off-resume references, they’ll also want to do a search on your name to see what comes up. Make sure that whatever does come up is something you wouldn’t mind a future employer seeing. While not everything needs to be strictly professional, you do want to make sure there’s nothing detrimental out there. Employers often check not only to see if you have anything unflattering out there, but also to make sure you have the common sense not to post certain things. The concern is that you may not show good judgement or misrepresent the company. Spend a little time to make sure you’re comfortable with all of your online presence. Next Steps Now that you’ve built out your profile and your network on LinkedIn, what’s next? At Talent 101, we work with companies that are often looking for recent graduates, so we’d encourage you to take the next step and connect with us. Here’s some easy steps you can take to stay on our radar. - Join the Talent 101 Global Career Development Network - Request Membership to this linkedin group. We’ll share relevant information about opportunities and career development. - Create an account with us, we’ll keep you in mind for future openings Sign Up Here www.talent-101.com