[Ebook] how to_prepare_your_linked_in_profile_for_success copyDocument Transcript
How to Prepare
Proﬁle for Success
A Guide for Job Seekers
Chapter 1 Steps to Complete Your Proﬁle .....................2
Chapter 2 Build Your Network
Chapter 3 LinkedIn Groups ............................................4
Chapter 4 Follow Companies & Thought Leaders .........5
Chapter 5 What Makes a Great LinkedIn Post?
Chapter 6 Other Social Media & Next Steps
A note from Nick Trompert,
Marketing Manager at Talent 101, Inc.
Trying to get your ﬁrst job out of college can seem
daunting, but there are many things you can do to give
yourself an advantage. Having a good presence on
LinkedIn is one of them.
By giving employers the ability to see your whole proﬁle,
who you’re connected to, and your professional interests,
you give them the ability to know more about you than just
a simple resume might convey. Building out your network
and having a professional proﬁle can put you ahead of the
This guide will help you make the most of your LinkedIn
proﬁle, and give you tips on how to use it as a professional
Steps to Complete Your Proﬁle
The ﬁrst step is ﬁlling out
Throughout this process, LinkedIn
provides a nice graphic of your
proﬁle strength, so you know when
you’ve made it sufﬁciently complete.
The goal is to get it to all-star, like
this image shows.
The LinkedIn proﬁle is organized into
several segments to provide you
with opportunity to give a 360
degree view of not only your
qualiﬁcations and experience, but
also your interests and community
For a college student or recent graduate
your relevant job experience may be
limited, but you can still develop a solid
proﬁle to attract hiring managers.
Upload your proﬁle photo. You may not have a professional headshot
photo and that’s not typically expected of college students. Chances are
you have a friend or family member who can take a good photo of you to
use for your proﬁle. Headshots are recommended; wear a solid color
against a light background and smile. Don’t skip this step because proﬁles
with no photos are often overlooked.
Write a headline that describes your area of speciality and include
keywords that recruiters can ﬁnd you in searches. You have 120
characters to communicate who you are and what is special about you or
what you are trying to achieve.
Example - Recent college graduate of accounting seeking employment in
Write a summary sharing who you are, your specialities and what makes
you uniquely qualiﬁed for the ideal job that you are seeking. Here you have
a larger text area to describe your attributes. Do you have a portfolio or
presentation that communicates your skills? You can link videos, images
and documents into this section of the proﬁle.
Complete the sections for education, certiﬁcations, courses, projects,
honors and test scores. Choose the options that apply and help to position
you as a top candidate your ﬁeld of study. There is also an option to list
how many languages you speak.
Build out your experience section. Ideally you have completed an
internship in your ﬁeld of study. If you don’t have professional experience
at this time, do include your current job - even it’s a part-time job at
Starbucks. Employers want to see that you are willing to work, and that
you’ve been active in the job market.
Fill out the specialities section. Do you have any technical specialities? Are
you proﬁcient with any professional software? The specialities section
makes your proﬁle searchable by keywords. So if you know how to write
code for Java or C++, you want to make sure to include it in this section.
Other specialties could be job description related such as inside sales or
project planning. The key is that you do have to have experience in these
specialties and your education training does apply.
Fill out the interest and causes section if you actively participate in
community improvement projects. Maybe you help out at the food shelter
once a month or volunteer time to local animal rescue groups. Many
corporations have social sustainability programs and encourage employee
Seek recommendations from past employers. Again even if you have only
held entry level jobs, a reference from your manager that you were are
responsible employee helps to build your proﬁle.
Endorsements are a newer feature of LinkedIn, but they’ve rapidly gained
popularity. Start off by listing a few key skills you want to be recognized for,
and go from there. Make sure to also endorse other people for
skills they have.
Make it easier to ﬁnd and share your proﬁle by claiming your LinkedIn
vanity URL. To customize your URL just go here to http://
www.linkedin.com/proﬁle/public-proﬁle-settings# and click on “customize
your public proﬁle URL” on the right side-bar. There are additional options
for setting your public proﬁle on the settings page. LinkedIn will give you an
example how your proﬁle appears when it comes up in a search.
Now that you have completed your LinkedIn proﬁle take advantage of
the Resume Builder tool. LinkedIn makes it really easy to convert your
proﬁle information into a professional resume document.
Get started here - http://resume.linkedinlabs.com/
Build Your Network
Begin to build your network.
Connect with professors, students, speakers who visit campus, and anyone else
who seems relevant. Go to the contacts and select add connections. You can
search for people by name. You can also use the “See who you already know on
LinkedIn” option which will sync with your email account and pull existing LinkedIn
proﬁles that match your email contacts.
Once you have found people you want to connect with send them an invite to
connect. Personalize your invitation message. Here’s an example, “Hi Professor
Banks, I took your statistics class last semester. I would like to connect with you
Think of LinkedIn as an online method of communicating with your network.
When starting to build your LinkedIn connections also consider inviting your
friends parents who may be able to connect you with potential employers.
Join appropriate groups. One of most useful features of LinkedIn is the groups. This is
where real meaningful relationships develop. Go to LinkedIn groups and search for university
groups, professional groups such as software programmers, etc. anything that relates to your
ﬁeld of study and helps you make connections. Join one or two groups and start following the
Here’s an example of the University of Texas at Dallas LinkedIn group. As you can see
professional recruiters are reaching out to students through this group with real job opportunities.
Follow Companies & Thought Leaders
Following companies is a great way to learn about prospective employers. You get
an overview of the business as well as insight to who is employed at the company.
Many businesses take advantage of posting their current job openings on their
LinkedIn company page. Here are few examples:
Find the top ﬁve businesses you want to learn more about
and starting following them. Just go to interests, companies
and type the name in the search ﬁeld.
You can also follow global thought leaders
Entrepreneurs such as Bill Gates, Jack Welch and Richard Branson are just a
few of the business icons whose writing is shared on LinkedIn. Once you follow
a few of your favorites LinkedIn will serve you content in your newsfeed based
on your selections.
What Makes a Great LinkedIn Post?
Figuring out what to post onto LinkedIn can seem challenging at ﬁrst, but what’s
important is just that you jump in there and see what works.
Once you have a decent amount of people in your network, a good starting point is in
seeing what people are already responding to in your network. If you are connected
to many people in one city, information that’s speciﬁc to that city may do well. If
you’re posting to a group that’s focused on mobile app development, you can
probably keep it even more speciﬁc to the topic at hand.
Posting blog posts or links can add a lot of value to a group. Make sure that you add
your own (brief) take on it when you do to start the conversation. You can also post
your own blog articles to your feed and to groups. Just make sure you aren’t being
purely self-promotional and that you focus on articles that are relevant to the different
Another way to participate on LinkedIn is through answering questions where you
can demonstrate expertise. Maybe someone is looking for help with a very speciﬁc
topic that you actually understand. Offer to help them out. It shows that you not only
are talented, but that you’re willing to help out. Also, you never know when that
person can turn out to be a hiring manager or future colleague.
Additionally, put some thought into what else shows up about you on the internet.
Much like employers who call off-resume references, they’ll also want to do a
search on your name to see what comes up. Make sure that whatever does
come up is something you wouldn’t mind a future employer seeing. While not
everything needs to be strictly professional, you do want to make sure there’s
nothing detrimental out there.
Employers often check not only to see if you have anything unﬂattering out there,
but also to make sure you have the common sense not to post certain things.
The concern is that you may not show good judgement or misrepresent the
company. Spend a little time to make sure you’re comfortable with all of your
Now that you’ve built out your proﬁle and your network on LinkedIn, what’s next?
At Talent 101, we work with companies that are often looking for recent
graduates, so we’d encourage you to take the next step and connect with us.
Here’s some easy steps you can take to stay on our radar.
- Join the Talent 101 Global Career Development Network
- Request Membership to this linkedin group. We’ll share relevant
information about opportunities and career development.
- Create an account with us, we’ll keep you in mind for future openings
Sign Up Here