2012 MAG Scholar Conference

2012 MAG Scholar© Global Business, Marketing and Tourism Conference Gyor, Hungary May 29 - June 02, 2012 Conference ObjectivesThe MAG Scholar Conference is intended to bring scholars from all walks of academia to cometogether and share their knowledge and experiences, and foster research cooperation. Members areencouraged to attend this conference to network and interact with fellow researchers who share asimilar interest in learning the business of Asian business. Call for Papers Submission Deadline: December 15, 2011The Organizing Team of the MAG Scholar Conference at Gyor, Hungary would like to invite you toattend this meeting of minds on Asia-Euro Business – retracing the silkroad. All accepted paperswill be published in the proceedings CD with an ISBN number. A selection of the best conferencepapers will also be considered for publication in the following journals: Asian Journal of Business Research Qualitative Market Research: An International Journal International Journal of Business & Society International Journal of Consumer ResearchHow to Submit a Conference Paper? – Competitive papers submitted to MAG Scholar 2012conference are required to adhere to the length requirements. The maximum length of all papers is ten(10) pages including title page, abstract, references, figures and tables. Before submitting, pleaseensure that your manuscript has a TITLE, ABSTRACT, RESEARCH METHOD, DISCUSSION, andCONCLUSION. All figures and tables must be included in the text and clearly labelled.REFERENCES to other publications must be in Harvard style and carefully checked for accuracy,completeness and consistency. When citing publications in the text, please use the author’s name(e.g., Fam, 2012); for two names (e.g., Fam and Jozsa, 2012) or (Fam et al., 2012) when there arethree or more authors. At the end of your manuscript, please provide a reference list in alphabeticalorder. Authors must identify the most suitable track before submitting their manuscripts. Allsubmitted manuscripts received will be reviewed on the basis of merit, novelty and practicalapplication.Submission of a manuscript for review indicates that it or a similar version has not been previouslypublished or is not under simultaneous review elsewhere. A manuscript should be submitted to ONLYone track. The name/s of track chair and email address is enclosed. The conference will accept papersand allow authors to decide whether to publish the complete paper (10 pages) in the Proceedings or topublish an abstract only (maximum one-page length). Upon acceptance, the author(s) agree to the

following: (a) to release the copyright to MAG Scholar unless choosing to publish an abstract only,(b) to return the manuscript (abstract) in correct format (via email) to the Conference Director, and (c)at least one author will present the manuscript at the conference and will pre-register as a conditionfor acceptance and publication. Please note that authors submitting manuscripts for publication in theproceedings warrant that the work is not an infringement of any existing copyright and willindemnify MAG Scholar Conference Organizing Team against any legal breach of such warranty. Conference Team Director Professor Laszlo Jozsa Szechenyi Istvan University Gyor, Hungary Venue Szechenyi Istvan University City Gyor, HungaryGyor is the most important city of northwest Hungary, the capital of Győr-Moson-Sopron county andWestern Transdanubia region. It is halfway between Budapest and Vienna and lies on one of theimportant roads of Central Europe. The city is the sixth largest in Hungary, and one of the seven mainregional centres of the country. "The town of rivers", or Arrabona, as the Romans called Gyor, is anearly 1000-year-old bishopric where Napoleon won a battle in 1809. Gyor is famous for its schoolsand industry. It has a nice downtown and it is liked because of its baroque buildings. Track ChairsAgricultural Marketing: Dr Amit Dwived,Gujarat University, India. Email:dwivedipgdm@gmail.com; akdwivedi@ediindia.orgB2B Marketing: Dr Phil Harris, University of Chester, UK. Email: p.harris@chester.ac.ukBusiness & Information: Dr Atul Bamrara, Email: atulbamrara@gmail.comChildren, Youth and Consumption Marketing: Dr Kara Chan, Hong Kong Baptist University,Hong Kong. Email: karachan@hkbu.edu.hkConsumer Behaviour in Asia: Dr Hari Krishna Maram, Alpha Institute of Management, Bangalore,India. Email: drmaram@in.comConsumer Behaviour in Europe: Dr Martin Pribyl, Private College of Economic Studies, CzechReplublic. Email: martinpribyl@centrum.czCorporate Social/Sustainability Responsibility: Dr Ina Freeman, Jones International University,Cabada. Email: ina.freeman@gmail.com

Cross-Cultural Marketing: Dr Istvan Piskoti, University of Miskolc, Hungary. Email: piskoti@uni-miskolc.huDestination Branding/Pace Marketing: Dr Magdelena Florek, Poznan University of Economics,Poland. Email: m.florek@ae.poznan.plEntrepreneurship Marketing: Dr Peter Whalen, University of Denver, USA, Email:Peter.Whalen@du.eduInternational Brand Management: Dr Kamal Ghose, Lincoln University, Canterbury, New Zealand.Email: ghosek@lincoln.ac.nzInternational Entrepreneurship: Dr Eng Teck Pua, University Tun Abdul Razak, Kuala Lumpur,Malaysia, Email: dr.pua@unirazak.edu.myInternational Management and Organizational Behaviour: Dr Nuttawuth Muenjohn, RMITUniversity, Australia, Email: nuttawuth.muenjohn@rmit.edu.auInternational Marketing Communications: Dr Ernest de Run,Universiti Malaysia Sarawak, Sarawak, Malaysia. Email:drernest@feb.unimas.myInternational Marketing Strategy: Dr Yang-Im Lee, Birkbeck College, University of London, UK.Email: yangimlee@btinternet.comInternet Marketing: Dr James Richard, Victoria University of Wellington, New Zealand, Email:jim.richard@vuw.ac.nzIslamic Tourism and Hospitality: Dr Nestorovic Cedomir, ESSEC Campus in Singapore. Email:nestorovic@essec.frMarketing and Business Issues in Middle East: Dr Sadiq Sohail, King Fahd University ofPetroleum & Minerals, Saudi Arabia. Email: ssohail@kfupm.edu.saMarketing and Poverty Alleviation: Dr Robert Rugimbana, Tshwane University of Technology,Pretoria, South Africa. Email: rugimbanar@tut.ac.zaMarketing in Asia: Dr Kim-Shyan Fam, Victoria University of Wellington, New Zealand, Email:kim.fam@vuw.ac.nzMarketing in BRIC Countries: Dr Deepak Srivastava, Nirma University, India. Email:deepak_bitm@rediffmail.comMarketing in China: Dr Tommy Wong, University of Tasmania, Australia, Email:Tommy.Wong@utas.edu.auMarketing in Transition Economies: Dr Laszlo Jozsa, Szechenyi Istvan University, Gyor, Hungary,Email: jozsal@vnet.huMarketing of Education: Dr Tjong Budisantoso, James Cook University, Singapore. Email:budi_santoso26@yahoo.com

Marketing to Muslims: Dr Zabid Rashid & Dr Fon Sim Ong, University Tun Abdul Razak, KualaLumpur, Malaysia. Email: zabidr@yahoo.com; fonsim.ongfonsim@gmail.comMedical and Eco-Tourism Marketing: Dr S.L. Gupta, Birla Institute of Technology, Uttar Pradesh,India, Email: slgupta_1965@yahoo.co.inMobile Marketing: Dr Geoffrey Tanakinjal, University Malaysia Sabah, Malaysia, Email:tanakinjal@yahoo.comPublic and Non-Profit Marketing: Dr Jose Luis Vazquez, University of Leon, Spain. Email: jose-luis.vazquez@unileon.esRelationship and Knowledge Management: Dr Hardeep Singh, Punjab Technical University, India.Email: uniquesodhi@hotmail.comRelationship Marketing: Dr Balazs Revesz, University of Szeged, Hungary. Email: reveszb@eco.u-szeged.huRetailing in Europe: Dr Pedro Quelhas Brito, University do Porto, Porto, Hungary, Email:pbrito@fep.up.ptRetailing in India: Dr Srini Srinivasan, Email: srinipmc@gmail.comRural Marketing: Dr HS Cheema, Institute for Future Education, Entrepreneurship and Leadership,India. Email: doctorcheema@rediffmail.comService Quality Management: Dr Boo Ho Voon, Universiti Teknologi MARA (UiTM), Sarawak,Malaysia. Email: bhvoon@sarawak.uitm.edu.myServices Marketing in Europe: Dr Zoltan Veres, Budapest Colleage of Economics, Hungary. Email:Veres.zoltan@kkfk.bgf.huServices Marketing in India: Dr Pankaj Deshwal, University of Delhi. Email:pankajdeshwal@gmail.comSocial Marketing: Ahmad Masroor, University of Delhi, India. Email: drmabegits@yahoo.comStrategic Marketing Management: Dr Peter Trim, Birkbeck College, University of London, UK.Email: p.trim@bbk.ac.ukSupply Chain Management in Asia: Dr. Forrest Zhilin Yang, Victoria University of Wellington,New Zealand. Email: forrest.yang@vuw.ac.nzTechnology Marketing: Dr Lynn Lim, Zurich University of Applied Science, Switzerland. Email:lynnlklim@gmail.comTourism Marketing in the Middle East: Dr Syed Anwar, Hamdan Bin Mohammed e-University,United Arab Emirates. Email: s.anwar@hbmeu.ac.aeTourism Marketing: Dr Jennifer Chan, University Malaysia Sabah, Malaysia. Email:jkimchan@yahoo.co.uk

For More Information, Please Contact Professor Laszlo Jozsal jozsal@vnet.hu Professor Kim Fam kim.fam@vuw.ac.nz

2012 MAG Scholar Conference

by Ernest C de Run on Aug 14, 2011

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2012 MAG Scholar Conference — Document Transcript