Urban Food Clusters and a
Proposed Food Corridor for
Raleigh

AHA DigIn! Conference, March 8, 2014
http://ecosistemaurbano.com/portfolio/ecological-reconfiguration-of-an-urban-center/

CLUSTERS

AHA DigIn! Conference, Mar...
AHA DigIn! Conference, March 8, 2014
global issues:

AHA DigIn! Conference, March 8, 2014
global issues:

ASPO USA http://peak-oil.org/peak-oil-reference/peak-oil-data/

AHA DigIn! Conference, March 8, 2014
global issues:

AHA DigIn! Conference, March 8, 2014
regional/national issues:
“the loss of 2,700 farms (since 2007) is
troubling at a time when worldwide
demand for food cont...
regional/national issues:

http://www.agreenerlifeagreenerworld.net/2013/09/editorial-how-to-stop-food-waste.html

40% of ...
regional/national issues:

1 in 6 Americans faces hunger
Feeding America
http://feedingamerica.org/hunger-in-america/hunge...
regional/national issues:

Obesity
http://www.maxmasnick.com/2011/11/15/obesity_by_county/

AHA DigIn! Conference, March 8...
regional/national issues:
Obesity costs North Carolina $17.6 Billion
annually.
In 2010 North Carolina ranked 10th most
obe...
local issues:

http://en.wikipedia.org/wiki/File:WalMart_Supercenter_Albany.jpg

AHA DigIn! Conference, March 8, 2014
local issues:

Food deserts in Raleigh
http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM
...
local issues:
“incredible wealth and
advantage thrive alongside
increasingly intractable
pockets of concentrated
disadvant...
local issues:

AHA DigIn! Conference, March 8, 2014
Local/urban food brings
solutions

AHA DigIn! Conference, March 8, 2014
Local/urban food brings
solutions

AHA DigIn! Conference, March 8, 2014
from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban
Agriculture”,MarianneDubbeling et al.

AHA...
Local/urban food brings
solutions

AHA DigIn! Conference, March 8, 2014
http://www.cityfarmer.info

Local/urban food brings
solutions

AHA DigIn! Conference, March 8, 2014
http://www.momzoolife.com/category/the-homestead/

Local/urban food brings
solutions

AHA DigIn! Conference, March 8, 2014
Local/urban food brings
solutions

AHA DigIn! Conference, March 8, 2014
Home gardens

Vertical systems

Community gardens
Farm training

Community composting

Urban farms

Local aggregators

Mun...
http://www.sf-planning.org/index.aspx?page=3541

AHA DigIn! Conference, March 8, 2014
FOOD BUSINESS INCUBATOR
OFFICE SPACE
JOB TRAINING
URBAN FARMING
PRODUCTION KITCHEN
TEACHING GARDEN
http://www.crossstpartn...
Clusters work because related
organizations and institutions
gain mutual advantage through
proximity and interconnection.
...
AHA DigIn! Conference, March 8, 2014
Harlem
Children’s
Zone
http://urbanschoolfoundation.wordpress.com/2011/
04/08/entrepreneur-in-focus-geoffrey-canada/

AHA ...
5 points for an

URBAN FOOD
INNOVATION
CORRIDOR
AHA DigIn! Conference, March 8, 2014
Point 1: focused area
A focused area, small enough to work and big enough
to inspire, that can expand as needed.

AHA DigI...
AHA DigIn! Conference, March 8, 2014
Location depends on reading the city
through multiple disciplines: appropriate
choiceConference, March 8, 2014 essential
A...
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
reading your place

AHA DigIn! Conference, March 8, 2014
reading your place

AHA DigIn! Conference, March 8, 2014
reading your place

AHA DigIn! Conference, March 8, 2014
reading your place

AHA DigIn! Conference, March 8, 2014
“we have been able to grow the worker
pool by attracting a good deal of the
graduates from the local colleges with a
great...
2010: 403,892 population
AHA DigIn! Conference, March 8, 2014
2030: 800,000 population
AHA DigIn! Conference, March 8, 2014
“Raleigh must figure out where to
put 120,000 dwelling units and
170,000 jobs in the next 20 years.”
http://raleighpublicr...
“urban farming and local food movements
are increasing in popularity and
profitability as the eco-conscious
Millennials an...
local issues:
“incredible wealth and
advantage thrive alongside
increasingly intractable
pockets of concentrated
disadvant...
“when any of our systems are broken, the
pain is usually felt first – and worst – in
those communities that historically h...
Food deserts in Raleigh
http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM

AHA DigIn! Con...
Point 1: focused area
Point 2: existing assets
If we build off of existing food
assets, markets, organizations, and needs,...
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
Point 1: focused area
Point 2: existing assets
Point 3: food projects are tools

Local and urban food gives us a toolbox w...
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban
Agriculture”,MarianneDubbeling et al.

AHA...
AHA DigIn! Conference, March 8, 2014
Home gardens

Vertical systems

Community gardens
Farm training

Community composting

Urban farms
Local aggregators

Muni...
What might happen
on the Corridor?

What tangible benefits
might result?

Fresh food distribution
Healthy corner stores
Ho...
Point 1: focused area
Point 2: existing assets
Point 3: food projects are tools
Point 4: think clusters
Clustering food pr...
http://www.local8now.com/news/headlines/Rogero-vows-to-press-ahead-with-Urban-Food-Corridor198483091.html

AHA DigIn! Conf...
http://www.intervale.org/what-we-do/mission-vision/

AHA DigIn! Conference, March 8, 2014
http://eventful.com/burlington/venues/intervale-center-/V0-001-001509410-9

AHA DigIn! Conference, March 8, 2014

http://w...
Point 1: focused area
Point 2: existing assets
Point 3: food projects are tools
Point 4: clusters
Point 5: let communities...
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
http://www.foodtechconnect.com/2011/07/14/usda-launches-online-food-hub-resource/

AHA DigIn! Conference, March 8, 2014
http://www.etsy.com/blog/en/2010/food-justice-at-earthworks-urban-farm/

AHA DigIn! Conference, March 8, 2014
What’s a Food Corridor Process?

AHA DigIn! Conference, March 8, 2014
Stakeholder
outreach

AHA DigIn! Conference, March 8, 2014

Partnerships +
capacity building

Local
actions
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
AHA DigIn! Conference, March 8, 2014
thank you
AHA DigIn! Conference, March 8, 2014
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DigIn! Conference March 8 2014 Erin White

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A presentation on food systems, local food clusters, and an urban food corridor proposal for Raleigh NC

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  • This is the source of food for most of us. If this is our only experience, the idea of clusters or corridors is hard to get excited about. Food isn’t complicated…
  • Before we get into clusters and corridors, let’s talk about food. The need to solve food is connected across global, regional, and community levels.The benefits we can realize from food often emerge at the community and local levels.Global pressures:Energy costs, Rising population,Climate unpredictability: Threaten mainstream global food supply
  • Regional:Losing farmersLosing farmland. Threatens regional economy, open space, and food securityCheck out CEFS
  • Economic: food system is an effective way to remove capital from a community
  • Social: “incredible wealth and advantage thrive alongside increasingly intractable pockets of concentrated disadvantage”
  • Social: “incredible wealth and advantage thrive alongside increasingly intractable pockets of concentrated disadvantage”
  • Local, urban:Public health + obesity,Hunger,Loss of sense of place,Pockets of poverty,Polarized and disconnected society. Threatens quality of life and opportunities for social equity and inclusion
  • Food is a PRODUCT when solving global hunger, or stocking a supermarket.Food becomes a TOOL for innovation when seen as a solution for local challenges.
  • local food brings solutionsThis makes sense if you think about how cities formed, evolved, and thrived in parallel with agriculture. Not until the railroads, refrigeration, autos, epidemiology, and efficient modernist zoning that separated uses in cities did agriculture separate from cities.
  • local food brings solutionsThis makes sense if you think about how cities formed, evolved, and thrived in parallel with agriculture. Not until the railroads, refrigeration, autos, epidemiology, and efficient modernist zoning that separated uses in cities did agriculture separate from cities.
  • local food brings solutionsThis makes sense if you think about how cities formed, evolved, and thrived in parallel with agriculture. Not until the railroads, refrigeration, autos, epidemiology, and efficient modernist zoning that separated uses in cities did agriculture separate from cities.
  • For small businesses and business types with slim margins, it’s a big dealExplain clusters:What’s a cluster? Abstract idea, can take many forms, sizes, industries.These are transferable ideas.Economic, ecological, and social reasons for clustersExample of the chdf talking to the farmer, passersby sees and remembers, tourist asks whats going on?
  • Called "one of the most ambitious social-service experiments of our time," by The New York Times, the Harlem Children's Zone Project is a unique, holistic approach to rebuilding a community so that its children can stay on track through college and go on to the job market.The goal is to create a "tipping point" in the neighborhood so that children are surrounded by an enriching environment of college-oriented peers and supportive adults, a counterweight to "the street" and a toxic popular culture that glorifies misogyny and anti-social behavior. 17000 kids, 100 blocks. Started as 2 blocks, as a cluster of services
  • Multiple factors must be considered, and this is where you must bridge disciplines. You must use a systems approach to link opportunities with needs.
  • Like any project, must balance pragmatism and idealism – this favors opportunism, this favors the low-hanging fruit. We don’t have unlimited resources. Reading the city, and knowing how local food works, lets us find the opportunities to align interests, to build collaborative inspiration and common purpose
  • Let’s start by admitting that we have hunger and health and poverty problems, we have social inequity, we have a desire to attract new, talented people and businesses and opportunity to Raleigh, and we all want fresh, healthy, and affordable food.
  • Social: “incredible wealth and advantage thrive alongside increasingly intractable pockets of concentrated disadvantage”
  • What does it mean for our city? How does a city relate to food?Can we create a connection between the local food movement and the needs for equity and opportunity in excluded communities?
  • Pragmatism. Being smart about new investment, reading your place, and making decisions that will strengthen what is there at the same time you build new opportunity around it.
  • Sidewalks – can we get more people out on them? Bike lanes – can we use them for bike vegetable delivery?10 bus lines run along or cross the corridor, not including the Moore Sq station, where 21 city bus lines and 11 Triangle Transit lines converge13000-14000 car trips per day are made along Blount and Person streets
  • Capacity building includes funds, resources (manpower, connections, influence), and stakeholder initiatives
  • DigIn! Conference March 8 2014 Erin White

    1. 1. Urban Food Clusters and a Proposed Food Corridor for Raleigh AHA DigIn! Conference, March 8, 2014
    2. 2. http://ecosistemaurbano.com/portfolio/ecological-reconfiguration-of-an-urban-center/ CLUSTERS AHA DigIn! Conference, March 8, 2014 CORRIDORS
    3. 3. AHA DigIn! Conference, March 8, 2014
    4. 4. global issues: AHA DigIn! Conference, March 8, 2014
    5. 5. global issues: ASPO USA http://peak-oil.org/peak-oil-reference/peak-oil-data/ AHA DigIn! Conference, March 8, 2014
    6. 6. global issues: AHA DigIn! Conference, March 8, 2014
    7. 7. regional/national issues: “the loss of 2,700 farms (since 2007) is troubling at a time when worldwide demand for food continues to grow. We also know that North Carolina is gaining about 100,000 people a year, which will only increase the pressure on farmland.” Steve Troxler, quoted on NC Dept of Ag and Consumer Services webpage http://www.ncagr.gov/paffairs/release/2014/2-14ag-census.htm AHA DigIn! Conference, March 8, 2014
    8. 8. regional/national issues: http://www.agreenerlifeagreenerworld.net/2013/09/editorial-how-to-stop-food-waste.html 40% of US food AHA DigIn! Conference, March 8, 2014
    9. 9. regional/national issues: 1 in 6 Americans faces hunger Feeding America http://feedingamerica.org/hunger-in-america/hunger-facts/child-hunger-facts.aspx AHA DigIn! Conference, March 8, 2014
    10. 10. regional/national issues: Obesity http://www.maxmasnick.com/2011/11/15/obesity_by_county/ AHA DigIn! Conference, March 8, 2014
    11. 11. regional/national issues: Obesity costs North Carolina $17.6 Billion annually. In 2010 North Carolina ranked 10th most obese state, and 5th worst in childhood obesity. - Eat Smart Move More NC AHA DigIn! Conference, March 8, 2014
    12. 12. local issues: http://en.wikipedia.org/wiki/File:WalMart_Supercenter_Albany.jpg AHA DigIn! Conference, March 8, 2014
    13. 13. local issues: Food deserts in Raleigh http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM AHA DigIn! Conference, March 8, 2014
    14. 14. local issues: “incredible wealth and advantage thrive alongside increasingly intractable pockets of concentrated disadvantage” http://www.theatlanticcities.com/neighborhoods/2013/11/why-it-so-incredibly-difficult-fight-urban-inequality/7519/ AHA DigIn! Conference, March 8, 2014
    15. 15. local issues: AHA DigIn! Conference, March 8, 2014
    16. 16. Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    17. 17. Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    18. 18. from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban Agriculture”,MarianneDubbeling et al. AHA DigIn! Conference, March 8, 2014
    19. 19. Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    20. 20. http://www.cityfarmer.info Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    21. 21. http://www.momzoolife.com/category/the-homestead/ Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    22. 22. Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    23. 23. Home gardens Vertical systems Community gardens Farm training Community composting Urban farms Local aggregators Municipal compost Food Banks Farmers markets Farm to School Farmstands Festivals Food incubators Co-op groceries City Food markets Farm to table Cottage industry Local/urban food brings solutions AHA DigIn! Conference, March 8, 2014
    24. 24. http://www.sf-planning.org/index.aspx?page=3541 AHA DigIn! Conference, March 8, 2014
    25. 25. FOOD BUSINESS INCUBATOR OFFICE SPACE JOB TRAINING URBAN FARMING PRODUCTION KITCHEN TEACHING GARDEN http://www.crossstpartners.com/Baltimore_Food_Collaborative_Campus.html FARM STAND AHA DigIn! Conference, March 8, 2014
    26. 26. Clusters work because related organizations and institutions gain mutual advantage through proximity and interconnection. AHA DigIn! Conference, March 8, 2014
    27. 27. AHA DigIn! Conference, March 8, 2014
    28. 28. Harlem Children’s Zone http://urbanschoolfoundation.wordpress.com/2011/ 04/08/entrepreneur-in-focus-geoffrey-canada/ AHA DigIn! Conference, March 8, 2014
    29. 29. 5 points for an URBAN FOOD INNOVATION CORRIDOR AHA DigIn! Conference, March 8, 2014
    30. 30. Point 1: focused area A focused area, small enough to work and big enough to inspire, that can expand as needed. AHA DigIn! Conference, March 8, 2014
    31. 31. AHA DigIn! Conference, March 8, 2014
    32. 32. Location depends on reading the city through multiple disciplines: appropriate choiceConference, March 8, 2014 essential AHA DigIn! of location is
    33. 33. AHA DigIn! Conference, March 8, 2014
    34. 34. AHA DigIn! Conference, March 8, 2014
    35. 35. reading your place AHA DigIn! Conference, March 8, 2014
    36. 36. reading your place AHA DigIn! Conference, March 8, 2014
    37. 37. reading your place AHA DigIn! Conference, March 8, 2014
    38. 38. reading your place AHA DigIn! Conference, March 8, 2014
    39. 39. “we have been able to grow the worker pool by attracting a good deal of the graduates from the local colleges with a great quality of life at an affordable price. In turn, it’s attracted companies in search of talent.” -Harvey Schmitt, Greater Raleigh Chamber of Commerce AHA DigIn! Conference, March 8, 2014
    40. 40. 2010: 403,892 population AHA DigIn! Conference, March 8, 2014
    41. 41. 2030: 800,000 population AHA DigIn! Conference, March 8, 2014
    42. 42. “Raleigh must figure out where to put 120,000 dwelling units and 170,000 jobs in the next 20 years.” http://raleighpublicrecord.org/news/2013/02/11/raleigh-planners-look-to-roi-for-future-growth/ AHA DigIn! Conference, March 8, 2014
    43. 43. “urban farming and local food movements are increasing in popularity and profitability as the eco-conscious Millennials and the health-conscious boomers increasingly demand to know what’s in their food and where it comes from” -Nate Abrams, www.policymic.com AHA DigIn! Conference, March 8, 2014
    44. 44. local issues: “incredible wealth and advantage thrive alongside increasingly intractable pockets of concentrated disadvantage” http://www.theatlanticcities.com/neighborhoods/2013/11/why-it-so-incredibly-difficult-fight-urban-inequality/7519/ AHA DigIn! Conference, March 8, 2014
    45. 45. “when any of our systems are broken, the pain is usually felt first – and worst – in those communities that historically have been excluded from opportunity and access.” -Hesterman. Fair Food AHA DigIn! Conference, March 8, 2014
    46. 46. Food deserts in Raleigh http://www.ers.usda.gov/data-products/food-access-research-atlas.aspx#.UoKW6hayQwM AHA DigIn! Conference, March 8, 2014
    47. 47. Point 1: focused area Point 2: existing assets If we build off of existing food assets, markets, organizations, and needs, we can go further with less AHA DigIn! Conference, March 8, 2014
    48. 48. AHA DigIn! Conference, March 8, 2014
    49. 49. AHA DigIn! Conference, March 8, 2014
    50. 50. AHA DigIn! Conference, March 8, 2014
    51. 51. AHA DigIn! Conference, March 8, 2014
    52. 52. Point 1: focused area Point 2: existing assets Point 3: food projects are tools Local and urban food gives us a toolbox with multiple benefits, that can link diverse neighborhoods using food system opportunities. AHA DigIn! Conference, March 8, 2014
    53. 53. AHA DigIn! Conference, March 8, 2014
    54. 54. AHA DigIn! Conference, March 8, 2014
    55. 55. from “Cities, Poverty, and Food: Multi-Stakeholder Policy and Planning in Urban Agriculture”,MarianneDubbeling et al. AHA DigIn! Conference, March 8, 2014
    56. 56. AHA DigIn! Conference, March 8, 2014
    57. 57. Home gardens Vertical systems Community gardens Farm training Community composting Urban farms Local aggregators Municipal compost Farmers markets Farmstands Festivals Food incubators Co-op groceries City Food markets Farm to table AHA DigIn! Conference, March 8, 2014 Cottage industry
    58. 58. What might happen on the Corridor? What tangible benefits might result? Fresh food distribution Healthy corner stores Home garden + community garden programs Urban farms Community kitchens Composting centers Events and Art Walking trails, signs, mileage Catalytic investments: hubs, incubators, schools Farm to restaurant, farm to school Farmers markets (more) Branded district + agri-tourism Lots more . . . Food access Food jobs Garden opportunities Physical activity and obesity prevention Crime reduction Civic participation Solid waste reduction Stormwater management Vacant lot maintenance savings Active public space Greenhouse gas reductions Sense of place Community social capital Higher home ownership Increased property value Stronger local economy AHA DigIn! Conference, March 8, 2014
    59. 59. Point 1: focused area Point 2: existing assets Point 3: food projects are tools Point 4: think clusters Clustering food projects together provides mutual benefit through proximity, and shared marketing and branding opportunities AHA DigIn! Conference, March 8, 2014
    60. 60. http://www.local8now.com/news/headlines/Rogero-vows-to-press-ahead-with-Urban-Food-Corridor198483091.html AHA DigIn! Conference, March 8, 2014
    61. 61. http://www.intervale.org/what-we-do/mission-vision/ AHA DigIn! Conference, March 8, 2014
    62. 62. http://eventful.com/burlington/venues/intervale-center-/V0-001-001509410-9 AHA DigIn! Conference, March 8, 2014 http://www.intervale.org/free-public-tours-at-the-intervalecenter/
    63. 63. Point 1: focused area Point 2: existing assets Point 3: food projects are tools Point 4: clusters Point 5: let communities fill the vision The corridor is a framework - imagine an open scaffolding – where projects, organizations, and communties define their own patterns of flexibility and self-expression AHA DigIn! Conference, March 8, 2014
    64. 64. AHA DigIn! Conference, March 8, 2014
    65. 65. AHA DigIn! Conference, March 8, 2014
    66. 66. AHA DigIn! Conference, March 8, 2014
    67. 67. AHA DigIn! Conference, March 8, 2014
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    70. 70. AHA DigIn! Conference, March 8, 2014
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    76. 76. AHA DigIn! Conference, March 8, 2014
    77. 77. AHA DigIn! Conference, March 8, 2014
    78. 78. AHA DigIn! Conference, March 8, 2014
    79. 79. http://www.foodtechconnect.com/2011/07/14/usda-launches-online-food-hub-resource/ AHA DigIn! Conference, March 8, 2014
    80. 80. http://www.etsy.com/blog/en/2010/food-justice-at-earthworks-urban-farm/ AHA DigIn! Conference, March 8, 2014
    81. 81. What’s a Food Corridor Process? AHA DigIn! Conference, March 8, 2014
    82. 82. Stakeholder outreach AHA DigIn! Conference, March 8, 2014 Partnerships + capacity building Local actions
    83. 83. AHA DigIn! Conference, March 8, 2014
    84. 84. AHA DigIn! Conference, March 8, 2014
    85. 85. AHA DigIn! Conference, March 8, 2014
    86. 86. AHA DigIn! Conference, March 8, 2014
    87. 87. thank you AHA DigIn! Conference, March 8, 2014

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