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Influencers are the New
Celebrities
Influencer Marketing is Changing the Face of Digital
PR
What is Influencer Marketing?
What is Influencer
Marketing?
Influencer marketing is the process of
developing relations with industry-
specific thought ...
Influencer
Marketing Potential
Examples of Influencer Marketing
● Building Relationships with Brand
Advocates
○ Use Content
○ Promote Shares
○ Increase p...
Ex. Fashion blogger House of Harlow 1960
Examples of Influencer Marketing
● Blogging and blogger outreach
○ Guest post on Influential/ influencers’
blogs
○ Allow i...
● Adds more authority
and credibility to
your blog
● Introduces your
brand to influencers
network through
social sharing
Examples of Influencer Marketing
● Articles, reviews and blog posts
(blogger outreach)
○ Review of new product
○ Attending...
Vlogger: Judy Travis; It’s Judy Time
● 776K+ YouTube
subscribers
● Social reach of more
than 1.75 million
● Brands includi...
Examples of Influencer Marketing
● Brand Collaborations
○ focus on creative content
○ funny, engaging
○ experimental platf...
Influencer: Curtis Lepore
● 2M Vine
Followers
● Collab with
rideshare app
Lyft
● Videoreceived
67K+ likes and
23K+ revines
Tips for choosing and utilizing
influencers:
● Know your audience and goal
of the campaign
● Start with influencer
network...
About Me:
Erin Richards-Kunkel is the Director of
Social Media at Excelerate Media, a
social media marketing firm helping
...
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Influencers are the new celebrities

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How influencer marketing is changing the face of digital PR.

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Transcript of "Influencers are the new celebrities"

  1. 1. Influencers are the New Celebrities Influencer Marketing is Changing the Face of Digital PR
  2. 2. What is Influencer Marketing?
  3. 3. What is Influencer Marketing? Influencer marketing is the process of developing relations with industry- specific thought leaders and/or influential people that can assist your brand with digital goals.
  4. 4. Influencer Marketing Potential
  5. 5. Examples of Influencer Marketing ● Building Relationships with Brand Advocates ○ Use Content ○ Promote Shares ○ Increase positive brand sentiment
  6. 6. Ex. Fashion blogger House of Harlow 1960
  7. 7. Examples of Influencer Marketing ● Blogging and blogger outreach ○ Guest post on Influential/ influencers’ blogs ○ Allow influencers to add value to your company’s blog via guest posting
  8. 8. ● Adds more authority and credibility to your blog ● Introduces your brand to influencers network through social sharing
  9. 9. Examples of Influencer Marketing ● Articles, reviews and blog posts (blogger outreach) ○ Review of new product ○ Attending brand event ○ Demonstrating product/service ○ Interview with your brand’s thought leader
  10. 10. Vlogger: Judy Travis; It’s Judy Time ● 776K+ YouTube subscribers ● Social reach of more than 1.75 million ● Brands including L’Oreal, Revlon, Sephora and BH Cosmetics depend on her reviews to reach their target audiences
  11. 11. Examples of Influencer Marketing ● Brand Collaborations ○ focus on creative content ○ funny, engaging ○ experimental platforms ■ GIFs, Vine, Tumblr, etc.
  12. 12. Influencer: Curtis Lepore ● 2M Vine Followers ● Collab with rideshare app Lyft ● Videoreceived 67K+ likes and 23K+ revines
  13. 13. Tips for choosing and utilizing influencers: ● Know your audience and goal of the campaign ● Start with influencer networks: Klout, Kred, PeerIndex ● Research (tweets, blogs, posts, other info) ● Know what you can offer ● Draw up a contract ● Promote and utilize all brand content
  14. 14. About Me: Erin Richards-Kunkel is the Director of Social Media at Excelerate Media, a social media marketing firm helping businesses from startups to established brands take their social media to the next level. Richards- Kunkel develops dynamic and fully integrated social media presences that connect and engage with audiences while telling the story behind the brand. She is also a journalist covering social media, business, leadership, food and fashion. Connect with me: Twitter @ErinSRichards FB: FB.com/ErinRichardsKunkel Email: erin@exceleratemedia.com
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