• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Influencers are the new celebrities

Influencers are the new celebrities



How influencer marketing is changing the face of digital PR.

How influencer marketing is changing the face of digital PR.



Total Views
Views on SlideShare
Embed Views



2 Embeds 18

https://twitter.com 17
http://www.linkedin.com 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Influencers are the new celebrities Influencers are the new celebrities Presentation Transcript

    • Influencers are the New Celebrities Influencer Marketing is Changing the Face of Digital PR
    • What is Influencer Marketing?
    • What is Influencer Marketing? Influencer marketing is the process of developing relations with industry- specific thought leaders and/or influential people that can assist your brand with digital goals.
    • Influencer Marketing Potential
    • Examples of Influencer Marketing ● Building Relationships with Brand Advocates ○ Use Content ○ Promote Shares ○ Increase positive brand sentiment
    • Ex. Fashion blogger House of Harlow 1960
    • Examples of Influencer Marketing ● Blogging and blogger outreach ○ Guest post on Influential/ influencers’ blogs ○ Allow influencers to add value to your company’s blog via guest posting
    • ● Adds more authority and credibility to your blog ● Introduces your brand to influencers network through social sharing
    • Examples of Influencer Marketing ● Articles, reviews and blog posts (blogger outreach) ○ Review of new product ○ Attending brand event ○ Demonstrating product/service ○ Interview with your brand’s thought leader
    • Vlogger: Judy Travis; It’s Judy Time ● 776K+ YouTube subscribers ● Social reach of more than 1.75 million ● Brands including L’Oreal, Revlon, Sephora and BH Cosmetics depend on her reviews to reach their target audiences
    • Examples of Influencer Marketing ● Brand Collaborations ○ focus on creative content ○ funny, engaging ○ experimental platforms ■ GIFs, Vine, Tumblr, etc.
    • Influencer: Curtis Lepore ● 2M Vine Followers ● Collab with rideshare app Lyft ● Videoreceived 67K+ likes and 23K+ revines
    • Tips for choosing and utilizing influencers: ● Know your audience and goal of the campaign ● Start with influencer networks: Klout, Kred, PeerIndex ● Research (tweets, blogs, posts, other info) ● Know what you can offer ● Draw up a contract ● Promote and utilize all brand content
    • About Me: Erin Richards-Kunkel is the Director of Social Media at Excelerate Media, a social media marketing firm helping businesses from startups to established brands take their social media to the next level. Richards- Kunkel develops dynamic and fully integrated social media presences that connect and engage with audiences while telling the story behind the brand. She is also a journalist covering social media, business, leadership, food and fashion. Connect with me: Twitter @ErinSRichards FB: FB.com/ErinRichardsKunkel Email: erin@exceleratemedia.com