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Influencers are the new celebrities
 

Influencers are the new celebrities

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How influencer marketing is changing the face of digital PR.

How influencer marketing is changing the face of digital PR.

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    Influencers are the new celebrities Influencers are the new celebrities Presentation Transcript

    • Influencers are the New Celebrities Influencer Marketing is Changing the Face of Digital PR
    • What is Influencer Marketing?
    • What is Influencer Marketing? Influencer marketing is the process of developing relations with industry- specific thought leaders and/or influential people that can assist your brand with digital goals.
    • Influencer Marketing Potential
    • Examples of Influencer Marketing ● Building Relationships with Brand Advocates ○ Use Content ○ Promote Shares ○ Increase positive brand sentiment
    • Ex. Fashion blogger House of Harlow 1960
    • Examples of Influencer Marketing ● Blogging and blogger outreach ○ Guest post on Influential/ influencers’ blogs ○ Allow influencers to add value to your company’s blog via guest posting
    • ● Adds more authority and credibility to your blog ● Introduces your brand to influencers network through social sharing
    • Examples of Influencer Marketing ● Articles, reviews and blog posts (blogger outreach) ○ Review of new product ○ Attending brand event ○ Demonstrating product/service ○ Interview with your brand’s thought leader
    • Vlogger: Judy Travis; It’s Judy Time ● 776K+ YouTube subscribers ● Social reach of more than 1.75 million ● Brands including L’Oreal, Revlon, Sephora and BH Cosmetics depend on her reviews to reach their target audiences
    • Examples of Influencer Marketing ● Brand Collaborations ○ focus on creative content ○ funny, engaging ○ experimental platforms ■ GIFs, Vine, Tumblr, etc.
    • Influencer: Curtis Lepore ● 2M Vine Followers ● Collab with rideshare app Lyft ● Videoreceived 67K+ likes and 23K+ revines
    • Tips for choosing and utilizing influencers: ● Know your audience and goal of the campaign ● Start with influencer networks: Klout, Kred, PeerIndex ● Research (tweets, blogs, posts, other info) ● Know what you can offer ● Draw up a contract ● Promote and utilize all brand content
    • About Me: Erin Richards-Kunkel is the Director of Social Media at Excelerate Media, a social media marketing firm helping businesses from startups to established brands take their social media to the next level. Richards- Kunkel develops dynamic and fully integrated social media presences that connect and engage with audiences while telling the story behind the brand. She is also a journalist covering social media, business, leadership, food and fashion. Connect with me: Twitter @ErinSRichards FB: FB.com/ErinRichardsKunkel Email: erin@exceleratemedia.com