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The State of Mobile: Q1 2014
 

The State of Mobile: Q1 2014

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Mobile moves fast. Each quarter of 2014, we highlight key trends that are guaranteed to influence your perspectives and goals for the coming months so you can stay current or pivot when it matters ...

Mobile moves fast. Each quarter of 2014, we highlight key trends that are guaranteed to influence your perspectives and goals for the coming months so you can stay current or pivot when it matters most. We'll tackle questions like:

• what are current device penetration rates

• who's leading the pack in user experience features

• industries making the best use of mobile devices

• shifts in mobile innovations

• techniques that have been improved upon or retired

• and more

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    The State of Mobile: Q1 2014 The State of Mobile: Q1 2014 Presentation Transcript

    • 
 THE STATE OF MOBILE
    • And we’re here because… "
    • An iPhone and a Nexus 5 walk into a bar… DC should be talking about mobile.
    • @StateOfMobileDC
 
 #StateOfMobile
    • Smartphone Breakdown What are the numbers? " Why do they matter?"
    • Rest 4% Android 78% iOS 18% Global Smartphone Marketshare Source: IDC Q4 2013
    • MSFT 3% BBY 3% Android 52% iOS 42% Domestic Smartphone Marketshare Global Reference Rest 4% Android 78% iOS 18% Source: Comscore Dec 2013
    • Android 40% iOS 60% Smartphone Usage Source: Mixpanel Mar 2014
    • Domestic Smartphone Trend ▼.3%▲1.2% ▼.2% Marketshare Point Change Q3—>Q4 2013 Source: Comscore Dec 2013
    • Domestic Smartphone Demographics 58%
 
of Americans own a Smartphone" 
 
 34%
 
of cell internet users go online mostly using their phone Source: PewResearch Jan 2014
    • <$30k NO 53% YES 47% $30k-$49K NO 47% YES 53% $50k-$74k NO 39% YES 61% $75k+ NO 19% YES 81% 18-29 NO 17% YES 83% 65+ NO 81% YES 19% 30-49 NO 26% YES 74% 50-64 NO 51% YES 49% INCOME AGE Domestic Smartphone Demographics Source: PewResearch Jan 2014
    • Domestic Demographic Trend 65+ NO 82% YES 18% 50-64 NO 55% YES 45% Age Reference 81% of adults age 65+ track their weight, diet, 
 exercise routine, or other health indicator.
 
 (about 60% for all other age groups) Source: PewResearch Dec 2013 …maybe that’s how you 
 end up with a built-in HRM?"
    • Tablet 
 Breakdown What are the numbers? " Why do they matter?"
    • MSFT 2% Other Android* 29% Fire OS 5% Android* 28% iOS 36% Global Tablet Marketshare Samsung
 ASUS
 Lenovo Source: Gartner Q1-Q4 2013
    • Android 3% iOS 97% Tablet Usage Source: Mixpanel Mar 2014
    • Domestic Tablet Demographics 42%
 
of Americans own a Tablet Source: PewResearch Jan 2014
    • Tablet Trend iPad sales growing 3x " faster than iPhone sales Source: KPCB Jan 2013 Tablets expected to be 75% 
 of mobile computing market 
 in next 3 years (25% laptops) Source: NPD DisplaySearch Feb 2014
    • 
 App Stores
    • Top 200 Apps Daily Revenue (millions) Source: Distimo Nov 2013 $0.0 $4.5 $9.0 $13.5 $18.0 Nov 2012 Nov 2013 $4 $12 $15 $18 Apple Google Android 40% iOS 60%
    • Apps Available Source: Apple + Google + Amazon + Microsoft Mar 2014 0 125,000 250,000 375,000 500,000 625,000 750,000 875,000 1,000,000 Apple Google Microsoft Amazon 175,000 200,000 1,000,0001,000,000
    • 0 50000 100000 150000 200000 Games Education Lifestyle App Store Categories Source: 148apps + AppBrain 0 40000 80000 120000 160000 200000 Games Entertainment Personalization Mar 2014
    • App Volume Trend Mar 2014 0 300,000 600,000 900,000 1,200,000 2008-12 2009-06 2009-12 2010-06 2010-12 2011-06 2011-12 2012-06 2012-12 2013-06 2013-12 Apps Games Total Source: 148apps
    • Latest 
 OS Releases Features" Features" Features..."
    • • API Level 19 • UI Refresh • “OK Google” • Multitasking Improvements • Hangouts Replaces SMS • Webviews now based on Chromium engine
 Android 4.4 (KitKat)" Oct 2013 iOS 7.0" Sep 2013 Fire OS 3.1 (Mojito)" Nov 2013 Windows Phone 8.0" Oct 2012 ->Oct 2013 • Flat UI Refresh • iTunes Radio • iBeacons • Control Center • Notification Center • AirDrop • iCloud Keychain • API Level 17 (JB) • SecondScreen • 1-Tap Archive • Enterprise + BYOD Support • Voice Dictation • Start Screen support large displays • 1080p Support • Screen Rotation Lock • Improved IE HTML5 Cmpatibility • Card Dav + Cal Dav
    • Older" 35.5% JellyBean" 62.0% KitKat" 2.5% Older" 3.0% iOS6" 15.0% iOS7" 82.0% OS Version Adoption Source: Apple + Google Mar 2014
    • UX Trends • Focus on experience, not on the features. • Social Sign-In • Just-in-time communication • Progressive Disclosure - Only ask for location, contacts, etc. at the exact moment that your app needs it. • Variable Rewards • Nike builds a BLE toothbrush, just kidding…sort of (Oral B's Smart toothbrush) • Mobile Payments???
    • • Content First! • Design for TOUCHES and TAPS (not clicks). • More Gestures! • The Coffee Test (thumb driven UI) • Color as information (not decoration) • Contrast to focus the user • Context based hiding. UI Trends
    • • Animations (e.g. tutorials); • Layered Interfaces (i.e. blur effects) • Interactive Demos • Divide by spaces not lines (Card UI, Grid Design, Swiss design) • Bigger AND Smaller screens (iWatch, Apple TV, CarPlay, etc.) UI Trends
    • • Across all of the types of applications and operating systems,74% of developers build universal apps,those that can run on either a smartphone or a tablet. The remainder are designing platform-specific (tablet and/or smartphone only) apps • Mobile first IT Infrastructure • A true mobile CMS - who will it be? • Mobile back end as a service (e.g. Parse, Kinvey, AWS, etc.) • Mobile platform as a service (e.g. Urban Airship) • API Everywhere • Opensource Everything Development Trends
    • • Mobile in manufacturing ✴ A survey conducted by Motorola concluded that “manufacturers with mobile applications saved a daily average of 42 minutes per employee.” • Construction Industry • Energy Industry • Over 90% of companies are using tablet devices in their sales organization (CSO) • Healthcare ✴ Boston Children’s hospital doctors use tablets to for patient exam report • Military - Air Force replacing Blackberries with iPhones; 15k iPads. • Delta Terminal at La Guardia Business Trends
    • of smartphone users use their phone to help them! while shopping 75%
    • Share of Black Friday eCommerce Traffic Non-mobile 60% Tablets 15% Smartphones 25% Source: IBM Nov 2013"
    • • Genentech - Employee tools • PC replacement • While Android is gaining enterprise market share on the device side, iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively. (GOOD Technology) • End-to-end mobile integration (POS, Kiosk, CRM, backoffice, etc.) • Companies are adopting mobile-first approach. Both Walmart and Linked in are reporting that ~50% of their traffic is now coming from mobile. • iBeacons: MLB, Macy’s, Urban Airship, Automatic (Car), American Eagle, World Cup, Apple Store, Business Trends
    • @StateOfMobileDC
 
 #StateOfMobile