THE STATE OF
MOBILE
And we’re here
because… "
An iPhone and a
Nexus 5 walk into a
bar…
DC should be
talking about
mobile.
@StateOfMobileDC



#StateOfMobile
Smartphone
Breakdown
What are the numbers? "
Why do they matter?"
Rest
4%
Android
78%
iOS
18%
Global Smartphone Marketshare
Source: IDC
Q4 2013
MSFT
3%
BBY
3%
Android
52%
iOS
42%
Domestic Smartphone Marketshare
Global Reference
Rest
4%
Android
78%
iOS
18%
Source: Co...
Android
40%
iOS
60%
Smartphone Usage
Source: Mixpanel
Mar 2014
Domestic Smartphone Trend
▼.3%▲1.2% ▼.2%
Marketshare Point Change Q3—>Q4 2013
Source: Comscore
Dec 2013
Domestic Smartphone Demographics
58%


of Americans own a Smartphone"




34%


of cell internet users go online mostly us...
<$30k
NO
53%
YES
47%
$30k-$49K
NO
47%
YES
53%
$50k-$74k
NO
39% YES
61%
$75k+
NO
19%
YES
81%
18-29
NO
17%
YES
83%
65+
NO
81...
Domestic Demographic Trend
65+
NO
82%
YES
18%
50-64
NO
55%
YES
45%
Age Reference
81% of adults age 65+ track their weight,...
Tablet 

Breakdown
What are the numbers? "
Why do they matter?"
MSFT
2%
Other Android*
29%
Fire OS
5%
Android*
28%
iOS
36%
Global Tablet Marketshare
Samsung

ASUS

Lenovo
Source: Gartner...
Android
3%
iOS
97%
Tablet Usage
Source: Mixpanel
Mar 2014
Domestic Tablet Demographics
42%


of Americans own a Tablet
Source: PewResearch
Jan 2014
Tablet Trend
iPad sales growing 3x "
faster than iPhone sales
Source: KPCB
Jan 2013
Tablets expected to be 75% 

of mobile...


App Stores
Top 200 Apps Daily Revenue (millions)
Source: Distimo
Nov 2013
$0.0
$4.5
$9.0
$13.5
$18.0
Nov 2012 Nov 2013
$4
$12
$15
$18...
Apps Available
Source: Apple + Google + Amazon + Microsoft
Mar 2014
0
125,000
250,000
375,000
500,000
625,000
750,000
875,...
0
50000
100000
150000
200000
Games Education Lifestyle
App Store Categories
Source: 148apps + AppBrain
0
40000
80000
12000...
App Volume Trend
Mar 2014
0
300,000
600,000
900,000
1,200,000
2008-12 2009-06 2009-12 2010-06 2010-12 2011-06 2011-12 2012...
Latest 

OS Releases
Features"
Features"
Features..."
• API Level 19
• UI Refresh
• “OK Google”
• Multitasking
Improvements
• Hangouts Replaces SMS
• Webviews now based on
Chro...
Older"
35.5%
JellyBean"
62.0%
KitKat"
2.5%
Older"
3.0%
iOS6"
15.0%
iOS7"
82.0%
OS Version Adoption
Source: Apple + Google
...
UX Trends
• Focus on experience, not on the features.
• Social Sign-In
• Just-in-time communication
• Progressive Disclosu...
• Content First!
• Design for TOUCHES and TAPS (not clicks).
• More Gestures!
• The Coffee Test (thumb driven UI)
• Color ...
• Animations (e.g. tutorials);
• Layered Interfaces (i.e. blur effects)
• Interactive Demos
• Divide by spaces not lines (...
• Across all of the types of applications and operating
systems,74% of developers build universal apps,those that
can run ...
• Mobile in manufacturing
✴ A survey conducted by Motorola concluded that
“manufacturers with mobile applications saved a ...
of smartphone users
use their phone to
help them!
while shopping
75%
Share of Black Friday
eCommerce Traffic
Non-mobile
60%
Tablets
15%
Smartphones
25%
Source: IBM
Nov 2013"
• Genentech - Employee tools
• PC replacement
• While Android is gaining enterprise market share on
the device side, iOS d...
@StateOfMobileDC



#StateOfMobile
Upcoming SlideShare
Loading in …5
×

The State of Mobile: Q1 2014

912 views

Published on

Mobile moves fast. Each quarter of 2014, we highlight key trends that are guaranteed to influence your perspectives and goals for the coming months so you can stay current or pivot when it matters most. We'll tackle questions like:

• what are current device penetration rates

• who's leading the pack in user experience features

• industries making the best use of mobile devices

• shifts in mobile innovations

• techniques that have been improved upon or retired

• and more

Published in: Technology

The State of Mobile: Q1 2014

  1. 1. 
 THE STATE OF MOBILE
  2. 2. And we’re here because… "
  3. 3. An iPhone and a Nexus 5 walk into a bar… DC should be talking about mobile.
  4. 4. @StateOfMobileDC
 
 #StateOfMobile
  5. 5. Smartphone Breakdown What are the numbers? " Why do they matter?"
  6. 6. Rest 4% Android 78% iOS 18% Global Smartphone Marketshare Source: IDC Q4 2013
  7. 7. MSFT 3% BBY 3% Android 52% iOS 42% Domestic Smartphone Marketshare Global Reference Rest 4% Android 78% iOS 18% Source: Comscore Dec 2013
  8. 8. Android 40% iOS 60% Smartphone Usage Source: Mixpanel Mar 2014
  9. 9. Domestic Smartphone Trend ▼.3%▲1.2% ▼.2% Marketshare Point Change Q3—>Q4 2013 Source: Comscore Dec 2013
  10. 10. Domestic Smartphone Demographics 58%
 
of Americans own a Smartphone" 
 
 34%
 
of cell internet users go online mostly using their phone Source: PewResearch Jan 2014
  11. 11. <$30k NO 53% YES 47% $30k-$49K NO 47% YES 53% $50k-$74k NO 39% YES 61% $75k+ NO 19% YES 81% 18-29 NO 17% YES 83% 65+ NO 81% YES 19% 30-49 NO 26% YES 74% 50-64 NO 51% YES 49% INCOME AGE Domestic Smartphone Demographics Source: PewResearch Jan 2014
  12. 12. Domestic Demographic Trend 65+ NO 82% YES 18% 50-64 NO 55% YES 45% Age Reference 81% of adults age 65+ track their weight, diet, 
 exercise routine, or other health indicator.
 
 (about 60% for all other age groups) Source: PewResearch Dec 2013 …maybe that’s how you 
 end up with a built-in HRM?"
  13. 13. Tablet 
 Breakdown What are the numbers? " Why do they matter?"
  14. 14. MSFT 2% Other Android* 29% Fire OS 5% Android* 28% iOS 36% Global Tablet Marketshare Samsung
 ASUS
 Lenovo Source: Gartner Q1-Q4 2013
  15. 15. Android 3% iOS 97% Tablet Usage Source: Mixpanel Mar 2014
  16. 16. Domestic Tablet Demographics 42%
 
of Americans own a Tablet Source: PewResearch Jan 2014
  17. 17. Tablet Trend iPad sales growing 3x " faster than iPhone sales Source: KPCB Jan 2013 Tablets expected to be 75% 
 of mobile computing market 
 in next 3 years (25% laptops) Source: NPD DisplaySearch Feb 2014
  18. 18. 
 App Stores
  19. 19. Top 200 Apps Daily Revenue (millions) Source: Distimo Nov 2013 $0.0 $4.5 $9.0 $13.5 $18.0 Nov 2012 Nov 2013 $4 $12 $15 $18 Apple Google Android 40% iOS 60%
  20. 20. Apps Available Source: Apple + Google + Amazon + Microsoft Mar 2014 0 125,000 250,000 375,000 500,000 625,000 750,000 875,000 1,000,000 Apple Google Microsoft Amazon 175,000 200,000 1,000,0001,000,000
  21. 21. 0 50000 100000 150000 200000 Games Education Lifestyle App Store Categories Source: 148apps + AppBrain 0 40000 80000 120000 160000 200000 Games Entertainment Personalization Mar 2014
  22. 22. App Volume Trend Mar 2014 0 300,000 600,000 900,000 1,200,000 2008-12 2009-06 2009-12 2010-06 2010-12 2011-06 2011-12 2012-06 2012-12 2013-06 2013-12 Apps Games Total Source: 148apps
  23. 23. Latest 
 OS Releases Features" Features" Features..."
  24. 24. • API Level 19 • UI Refresh • “OK Google” • Multitasking Improvements • Hangouts Replaces SMS • Webviews now based on Chromium engine
 Android 4.4 (KitKat)" Oct 2013 iOS 7.0" Sep 2013 Fire OS 3.1 (Mojito)" Nov 2013 Windows Phone 8.0" Oct 2012 ->Oct 2013 • Flat UI Refresh • iTunes Radio • iBeacons • Control Center • Notification Center • AirDrop • iCloud Keychain • API Level 17 (JB) • SecondScreen • 1-Tap Archive • Enterprise + BYOD Support • Voice Dictation • Start Screen support large displays • 1080p Support • Screen Rotation Lock • Improved IE HTML5 Cmpatibility • Card Dav + Cal Dav
  25. 25. Older" 35.5% JellyBean" 62.0% KitKat" 2.5% Older" 3.0% iOS6" 15.0% iOS7" 82.0% OS Version Adoption Source: Apple + Google Mar 2014
  26. 26. UX Trends • Focus on experience, not on the features. • Social Sign-In • Just-in-time communication • Progressive Disclosure - Only ask for location, contacts, etc. at the exact moment that your app needs it. • Variable Rewards • Nike builds a BLE toothbrush, just kidding…sort of (Oral B's Smart toothbrush) • Mobile Payments???
  27. 27. • Content First! • Design for TOUCHES and TAPS (not clicks). • More Gestures! • The Coffee Test (thumb driven UI) • Color as information (not decoration) • Contrast to focus the user • Context based hiding. UI Trends
  28. 28. • Animations (e.g. tutorials); • Layered Interfaces (i.e. blur effects) • Interactive Demos • Divide by spaces not lines (Card UI, Grid Design, Swiss design) • Bigger AND Smaller screens (iWatch, Apple TV, CarPlay, etc.) UI Trends
  29. 29. • Across all of the types of applications and operating systems,74% of developers build universal apps,those that can run on either a smartphone or a tablet. The remainder are designing platform-specific (tablet and/or smartphone only) apps • Mobile first IT Infrastructure • A true mobile CMS - who will it be? • Mobile back end as a service (e.g. Parse, Kinvey, AWS, etc.) • Mobile platform as a service (e.g. Urban Airship) • API Everywhere • Opensource Everything Development Trends
  30. 30. • Mobile in manufacturing ✴ A survey conducted by Motorola concluded that “manufacturers with mobile applications saved a daily average of 42 minutes per employee.” • Construction Industry • Energy Industry • Over 90% of companies are using tablet devices in their sales organization (CSO) • Healthcare ✴ Boston Children’s hospital doctors use tablets to for patient exam report • Military - Air Force replacing Blackberries with iPhones; 15k iPads. • Delta Terminal at La Guardia Business Trends
  31. 31. of smartphone users use their phone to help them! while shopping 75%
  32. 32. Share of Black Friday eCommerce Traffic Non-mobile 60% Tablets 15% Smartphones 25% Source: IBM Nov 2013"
  33. 33. • Genentech - Employee tools • PC replacement • While Android is gaining enterprise market share on the device side, iOS dominates as platform of choice for enterprise app deployment, with 98 percent and 95 percent of total app activations in Q2 and Q3 respectively. (GOOD Technology) • End-to-end mobile integration (POS, Kiosk, CRM, backoffice, etc.) • Companies are adopting mobile-first approach. Both Walmart and Linked in are reporting that ~50% of their traffic is now coming from mobile. • iBeacons: MLB, Macy’s, Urban Airship, Automatic (Car), American Eagle, World Cup, Apple Store, Business Trends
  34. 34. @StateOfMobileDC
 
 #StateOfMobile

×