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Micro-Location

Breakout
Session
And we’re
here
because…
An iPhone and a Nexus
5 walk into a bar…
DC should be
talking about
mobile.
@StateOfMobileDC



#StateOfMobile
What is Micro-Location?
!
!
!
Beacon

Nearby?
Misconceptions
NOT GPS… 

Micro-location is about proximity not location
NOT about spying, tracking, or watching…

Micro-l...
months (3-6) year(s) 50m Range*
Now with more

Advertising Packets!!!
Up to 50m Range*
Preamble

(1 Byte)
Protocol Data Unit"
(2-39 Bytes)
CRC"
(3 Bytes)
Access
Address

(4 Bytes)
Advertising 

Packet
Protocol Data Unit"
(39 Bytes)
Header

(2 Bytes)
iBeacon

Prefix"
(9 Bytes)
UUID"
(16 Bytes)
Major"
(2 Bytes)
Minor"
(2 Byt...
What can we do with it?
Release the Beacons
Apple Passbook"
+ iBeacon
• Bring a Pass to the
lock screen
• Display a static
message
• No Vibrate, No Sound,
Nothing whe...
iOS App (Background)
Callbacks: Enter Region — Exit Region — Ranging*
Do Not need Background Execution"
May not be user ki...
iOS App (Running)
Callbacks:



— Enter Region 

— Exit Region 

— Ranging
What will people 

do with it?
• Shelf-level shopping apps"
• Alerts, Warnings — Virtual Signs + Caution Tape"
• Museums — Exhibit Level information"
• I...
Thanks
Micro-Location Explained
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Micro-Location Explained

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Want to know how micro-location technology works, what it is good for, and who is using it? This was presented at one of our breakout sessions and accompanied by some live demos of Beacons in action.

Published in: Technology, Business
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Transcript of "Micro-Location Explained"

  1. 1. 1 Micro-Location
 Breakout Session
  2. 2. And we’re here because…
  3. 3. An iPhone and a Nexus 5 walk into a bar… DC should be talking about mobile.
  4. 4. @StateOfMobileDC
 
 #StateOfMobile
  5. 5. What is Micro-Location?
  6. 6. ! ! ! Beacon
 Nearby?
  7. 7. Misconceptions NOT GPS… 
 Micro-location is about proximity not location NOT about spying, tracking, or watching…
 Micro-location beacons themselves record nothing
  8. 8. months (3-6) year(s) 50m Range*
  9. 9. Now with more
 Advertising Packets!!! Up to 50m Range*
  10. 10. Preamble
 (1 Byte) Protocol Data Unit" (2-39 Bytes) CRC" (3 Bytes) Access Address
 (4 Bytes) Advertising 
 Packet
  11. 11. Protocol Data Unit" (39 Bytes) Header
 (2 Bytes) iBeacon
 Prefix" (9 Bytes) UUID" (16 Bytes) Major" (2 Bytes) Minor" (2 Bytes) Power" (2 Bytes) MAC" (6 Bytes) 02:01:1a:1a:ff:4c:00:02:15 e2:c5:6d:b5:df:fb:48:d2:b0:60:d0:f5:a7:10:96:e0 00:01 00:01 c5 PDU
  12. 12. What can we do with it?
  13. 13. Release the Beacons
  14. 14. Apple Passbook" + iBeacon • Bring a Pass to the lock screen • Display a static message • No Vibrate, No Sound, Nothing when unlocked
  15. 15. iOS App (Background) Callbacks: Enter Region — Exit Region — Ranging* Do Not need Background Execution" May not be user killable
  16. 16. iOS App (Running) Callbacks:
 
 — Enter Region 
 — Exit Region 
 — Ranging
  17. 17. What will people 
 do with it?
  18. 18. • Shelf-level shopping apps" • Alerts, Warnings — Virtual Signs + Caution Tape" • Museums — Exhibit Level information" • Indoor Location*" ! • What if YOUR phone was the beacon?
  19. 19. Thanks
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