Social Media & Politics: What You Need to Know to Run for Any Office

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5/6/2010 - Social Media & Politics: What You Need to Know to Run for Any Office with Diane K. Danielson

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Social Media & Politics: What You Need to Know to Run for Any Office

  1. 1. Social Media<br />The Key to the 2010 Elections<br />Diane K. Danielson<br />Founder, Downtown Women’s Club<br />VP of Business Development, Convengine<br />
  2. 2. Social Media: Staffing<br />Staffing = Social Media Champion<br />Treat staff and volunteers like grownups<br />
  3. 3. Social Media: Fundraising<br />Money Bombs have a sense of urgency<br />Geared to lower donors<br />
  4. 4. Social Media: Fundraising<br />
  5. 5. Social Media: Fundraising<br />Make the most of your Thank You’s<br /><ul><li>If they donate, ask them to volunteer
  6. 6. If they volunteer, ask them to donate
  7. 7. Capture communication info</li></li></ul><li>Social Media: Advertising<br />Eyeballs are eyeballs & these are free<br />
  8. 8. Social Media: Advertising<br />Online ads:<br />Cap costs<br />Test messages<br />Target demographics <br /><ul><li>Insert your Facebook Page
  9. 9. Also, limit by language and/or interests</li></li></ul><li>Social Media: Communication<br />SMSbanking<br />Virtual handshakes<br />Logistics<br />
  10. 10. Social Media: Field Operations<br />How to volunteer<br />Event announcements<br />Where to get signs?<br />Online avatars and banners<br />GOTV<br />Ask to: donate, volunteer, be part of online rapid response team.<br />
  11. 11. We want to help, but how?<br />
  12. 12. Does social media matter?<br />
  13. 13. Does social media matter?<br />
  14. 14. Twitter: Free Public Relations<br />
  15. 15. Twitter: Free Public Relations<br />@swiftcurrentllc = 239 followers<br />@NorsU = 4,106<br />@Scarlett156 = 551<br />@PatriotinMA = 760<br />@Evanslynne = 2,465<br />TOTAL: 8,121 (in 5 min.)<br />#MA2010 followers = ????<br />@ntsongas= 103 followers<br />@gosox5555= 77<br />TOTAL: 180 (in 3 days)<br />
  16. 16. Twitter: Advancing Issues<br />Hashtags<br />#MA2010<br />#P2<br />#41STvote<br />#HCR<br />#oilslick<br />#electwomen<br />Make things “retweetable”<br />Reciprocity works<br />
  17. 17. Social media alone is not enough<br />Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000 <br />Rival Lee Fisher raised approx. $2,300,000 <br />
  18. 18. Social media can’t fix it all …<br />Polls had Fisher at a 20-point win.<br />Brunner closed it to a 10-point spread.<br />But what were the compelling issues? Cultural barriers? <br />
  19. 19. But social media certainly helps. <br />To win you need:<br />Money<br />Name recognition; and a<br />Compelling issue<br />Social media helps with all three.<br />Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two.<br />Clark & Golnik = have compelling issues & are using social media well.<br />As for Fisher …. I hope he has at least $300,000 of that $2.8 million dedicated to social media.<br />
  20. 20.
  21. 21. Thank You!<br />Diane K. Danielson<br />Founder, Downtown Women’s Club<br />VP of Business Development, Convengine<br />Twitter: @Downtownwoman or @DKDpolitics<br />

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