Social Media and Politics
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Social Media and Politics

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What candidates need to know about social media and politics in 2010.

What candidates need to know about social media and politics in 2010.

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  • 1. Social Media The Key to the 2010 Elections Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine
  • 2. Social Media: Staffing
    • Staffing = Social Media Champion
    • Treat staff and volunteers like grownups
  • 3. Social Media: Fundraising
    • Money Bombs have a sense of urgency
    • Geared to lower donors
  • 4. Social Media: Fundraising
  • 5. Social Media: Fundraising
    • Make the most of your Thank You’s
    • If they donate, ask them to volunteer
    • If they volunteer, ask them to donate
    • Capture communication info
  • 6. Social Media: Advertising
    • Eyeballs are eyeballs & these are free
  • 7. Social Media: Advertising
    • Online ads:
      • Cap costs
      • Test messages
      • Target demographics
    • Insert your Facebook Page
    • Also, limit by language and/or interests
  • 8. Social Media: Communication
    • SMSbanking
    • Virtual handshakes
    • Logistics
  • 9. Social Media: Field Operations
    • How to volunteer
    • Event announcements
    • Where to get signs?
    • Online avatars and banners
    • GOTV
    • Ask to: donate, volunteer, be part of online rapid response team.
  • 10. We want to help, but how?
  • 11. Does social media matter?
  • 12. Does social media matter?
  • 13. Twitter: Free Public Relations
  • 14. Twitter: Free Public Relations @swiftcurrentllc = 239 followers @NorsU = 4,106 @Scarlett156 = 551 @PatriotinMA = 760 @Evanslynne = 2,465 TOTAL: 8,121 (in 5 min.) #MA2010 followers = ???? @ntsongas= 103 followers @gosox5555= 77 TOTAL: 180 (in 3 days)
  • 15. Twitter: Advancing Issues
    • Hashtags
      • #MA2010
      • #P2
      • #41STvote
      • #HCR
      • #oilslick
      • #electwomen
    • Make things “retweetable”
    • Reciprocity works
  • 16. Social media alone is not enough
    • Ohio U.S. Senate candidate Jennifer Brunner raised approx. $230,000
    • Rival Lee Fisher raised approx. $2,300,000
  • 17. Social media can’t fix it all …
    • Polls had Fisher at a 20-point win.
    • Brunner closed it to a 10-point spread.
    • But what were the compelling issues? Cultural barriers?
  • 18. But social media certainly helps.
    • To win you need:
      • Money
      • Name recognition; and a
      • Compelling issue
    • Social media helps with all three.
      • Brown & Obama = only had compelling issues but used social media to spread the word and obtain the other two.
      • Clark & Golnik = have compelling issues & are using social media well.
      • As for Fisher …. I hope he has at least $300,000 of that $2.3 million dedicated to social media.
  • 19.  
  • 20. Thank You! Twitter: @Downtownwoman or @DKDpolitics Diane K. Danielson Founder, Downtown Women’s Club VP of Business Development, Convengine