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This session will discuss implementing marketing strategy and tactics and will include how to:
* develop messaging and positioning
* validate pricing
* select the right lead generation and nurturing tactics; and
* put together a defendable, adaptable and effective marketing plan.
Alyssa Dver is the author of the new book, “No Time Marketing: small business-sized steps in 30 minutes or less”. As Chief Executive of Mint Green Marketing, she consults with all sized companies on how to optimize their marketing to generate profitable leads and sales.