“ Marketing is a cost center, not a revenue generator.”
“ Anyone can do marketing. Its intuitive.”
“ The Internet makes it so easy and affordable to do marketing.”
“ Marketing is a luxury we can’t afford.”
Modern Marketing 1 x 1 marketing LinkedIn Groups Second Life Affiliate Marketing Tipping Points Chasms Permission marketing Clickthroughs Mobile ads Flash demos Track backs SEO Twitter Facebook Blogs Opt in/Opt out Customer relationships Loyalty programs Virtual events Corporate responsibility Web video AdWords Landing pages Mavens YouTube
1. List the words that you want people to use when describing your company: (e.g. innovative, inexpensive, quality, smart, organized, etc.)
2. If you could pick any celebrity (alive or dead, real or fictional, Hollywood, literary, political – essentially, someone well known to the public) to be your company spokesperson, who would it be and why? Describe the qualities that make them ideal to hypothetically represent your product or service.
3. What other companies (in any industry) do you feel have the same or similar attitude or look and feel as yours or that you would like to be more like? Why?
Media read time: Analysts distribution; newsletters
Selective conference and association attendance
Set quota of customer/prospect interactions
Do an annual marketing plan review
Final thoughts [email_address] 508.881.5664 Twitter @notimemarketing www.NoTimeMarketing.com Book, eBook, templates, teleclasses Downtown Women’s Club discount = 10% off Use order code: DWC consulting, custom training, event speaking, promotional use for new prospects and loyal customers