Optimizing your Online Presence<br />Diane K. Danielson<br />Ceo, Downtown Women’s Club<br />1<br />
2<br />Optimizing your online presence<br />Help your target market find you<br />Control what you can about what they fin...
3<br />Google Maps = New Yellow Pages<br />
4<br />Google.com>Business Solutions>Local Business Center<br />
5<br />Google.com>Business Solutions>Local Business Center<br />
6<br />Google.com>Business Solutions>Local Business Center<br />
Is Your Website Social Media Friendly?<br />7<br />
8<br />It’s all about the “About” page<br />
9<br />URLs, Title Tags, and Search<br />
Linking Up on LinkedIn:It’s a portfolio, not just a profile<br />10<br />
11<br />Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Con...
12<br />Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Con...
13<br />Privacy & other settings<br />
Blog Link<br />Slideshare<br />Google Presentation<br />14<br />Applications<br />
Networking<br />Who can you link to?<br /><ul><li>People you know (have email address)
Intros to people your friends know
Can message people: in your group, in your friends’ networks.</li></ul>Tips for linking:<br /><ul><li>Customize your invite
LinkedIn Open Networkers (LIONs)
Defer Facebook friend requests</li></ul>15<br />
Networking<br />Keep your name out there:<br /><ul><li>Update your profile
Write recommendations
Status updates
Add presentations/links to white papers
Add 5 new contacts per week</li></ul>Interact with others:<br /><ul><li>Groups
Answers</li></ul>16<br />
Groups – join or start one<br />17<br />
18<br />
Answers – ask and answer<br />19<br />Answers:<br /><ul><li>Establish expertise with answers
Research with questions</li></li></ul><li>Blogs: the backbone of social media<br />Website<br />Website<br />Target market...
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4/01/10 - DWC+ Teleclass - Optimizing your Online Image

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4/01/10 - Downtown Women's Club DWC+ Teleclass - Optimizing your Online Image with Diane K. Danielson

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4/01/10 - DWC+ Teleclass - Optimizing your Online Image

  1. 1. Optimizing your Online Presence<br />Diane K. Danielson<br />Ceo, Downtown Women’s Club<br />1<br />
  2. 2. 2<br />Optimizing your online presence<br />Help your target market find you<br />Control what you can about what they find<br />Distinguish yourself/your company<br />Use LinkedIn and blogs to build your network<br />
  3. 3. 3<br />Google Maps = New Yellow Pages<br />
  4. 4. 4<br />Google.com>Business Solutions>Local Business Center<br />
  5. 5. 5<br />Google.com>Business Solutions>Local Business Center<br />
  6. 6. 6<br />Google.com>Business Solutions>Local Business Center<br />
  7. 7. Is Your Website Social Media Friendly?<br />7<br />
  8. 8. 8<br />It’s all about the “About” page<br />
  9. 9. 9<br />URLs, Title Tags, and Search<br />
  10. 10. Linking Up on LinkedIn:It’s a portfolio, not just a profile<br />10<br />
  11. 11. 11<br />Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections <br />URL<br />Portfolio<br />
  12. 12. 12<br />Profile Basics:<br />Picture <br />Status updates<br />Complete titles<br />Keywords<br />Recommendations<br />Connections <br />URL<br />Portfolio<br />
  13. 13. 13<br />Privacy & other settings<br />
  14. 14. Blog Link<br />Slideshare<br />Google Presentation<br />14<br />Applications<br />
  15. 15. Networking<br />Who can you link to?<br /><ul><li>People you know (have email address)
  16. 16. Intros to people your friends know
  17. 17. Can message people: in your group, in your friends’ networks.</li></ul>Tips for linking:<br /><ul><li>Customize your invite
  18. 18. LinkedIn Open Networkers (LIONs)
  19. 19. Defer Facebook friend requests</li></ul>15<br />
  20. 20. Networking<br />Keep your name out there:<br /><ul><li>Update your profile
  21. 21. Write recommendations
  22. 22. Status updates
  23. 23. Add presentations/links to white papers
  24. 24. Add 5 new contacts per week</li></ul>Interact with others:<br /><ul><li>Groups
  25. 25. Answers</li></ul>16<br />
  26. 26. Groups – join or start one<br />17<br />
  27. 27. 18<br />
  28. 28. Answers – ask and answer<br />19<br />Answers:<br /><ul><li>Establish expertise with answers
  29. 29. Research with questions</li></li></ul><li>Blogs: the backbone of social media<br />Website<br />Website<br />Target market<br />You<br />Blogs<br />Blogs<br />20<br />
  30. 30. “Blogs are so 2004” Paul Boutin, Wired<br />Blogs = 2010 Business Tool<br />To engage your target market <br />To showcase expertise<br />Search engine optimization <br />As your actual website <br />Add live content on static websites <br />Supplement e-newsletters<br />To feed content to Facebook, Twitter and LinkedIn <br />As a way to get that book you've always wanted to write out of your system!<br />21<br />
  31. 31. Blogs – showcase expertise<br />22<br />
  32. 32. Blogs – Search Engine Optimization<br />Name: you or your brand?<br />Location: website or standalone?<br />Solo/group?<br />Pick your niche<br />Keywords/hot issues <br />Links (your site/others)<br />Tips/advice<br />Reviews/opinions<br />Ads or no ads<br />23<br />
  33. 33. Blog – on your website<br />24<br />
  34. 34. RSS feeds<br />Really Simple Syndication<br />It’s how we get news<br />Titles/PR: First 5 Words<br />25<br />
  35. 35. Blogs – how much, how often?<br />Minimum = 1 per week/10 days<br />How to do daily posts:<br />Link to other posts/articles<br />Pre-post items<br />Create a group blog<br />Blog promotion<br />Social media reciprocity<br />Repurposing content<br />Blog directories<br />26<br />
  36. 36. Business Blog – Success Story<br />27<br />
  37. 37. Business Blog<br />28<br />
  38. 38. Thank you<br />Diane K. Danielson<br />Twitter: @DowntownWoman<br />29<br />
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