4/01/10 - DWC+ Teleclass - Optimizing your Online Image
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4/01/10 - DWC+ Teleclass - Optimizing your Online Image

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4/01/10 - Downtown Women's Club DWC+ Teleclass - Optimizing your Online Image with Diane K. Danielson

4/01/10 - Downtown Women's Club DWC+ Teleclass - Optimizing your Online Image with Diane K. Danielson

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    4/01/10 - DWC+ Teleclass - Optimizing your Online Image 4/01/10 - DWC+ Teleclass - Optimizing your Online Image Presentation Transcript

    • Optimizing your Online Presence
      Diane K. Danielson
      Ceo, Downtown Women’s Club
      1
    • 2
      Optimizing your online presence
      Help your target market find you
      Control what you can about what they find
      Distinguish yourself/your company
      Use LinkedIn and blogs to build your network
    • 3
      Google Maps = New Yellow Pages
    • 4
      Google.com>Business Solutions>Local Business Center
    • 5
      Google.com>Business Solutions>Local Business Center
    • 6
      Google.com>Business Solutions>Local Business Center
    • Is Your Website Social Media Friendly?
      7
    • 8
      It’s all about the “About” page
    • 9
      URLs, Title Tags, and Search
    • Linking Up on LinkedIn:It’s a portfolio, not just a profile
      10
    • 11
      Profile Basics:
      Picture
      Status updates
      Complete titles
      Keywords
      Recommendations
      Connections
      URL
      Portfolio
    • 12
      Profile Basics:
      Picture
      Status updates
      Complete titles
      Keywords
      Recommendations
      Connections
      URL
      Portfolio
    • 13
      Privacy & other settings
    • Blog Link
      Slideshare
      Google Presentation
      14
      Applications
    • Networking
      Who can you link to?
      • People you know (have email address)
      • Intros to people your friends know
      • Can message people: in your group, in your friends’ networks.
      Tips for linking:
      • Customize your invite
      • LinkedIn Open Networkers (LIONs)
      • Defer Facebook friend requests
      15
    • Networking
      Keep your name out there:
      • Update your profile
      • Write recommendations
      • Status updates
      • Add presentations/links to white papers
      • Add 5 new contacts per week
      Interact with others:
      • Groups
      • Answers
      16
    • Groups – join or start one
      17
    • 18
    • Answers – ask and answer
      19
      Answers:
      • Establish expertise with answers
      • Research with questions
    • Blogs: the backbone of social media
      Website
      Website
      Target market
      You
      Blogs
      Blogs
      20
    • “Blogs are so 2004” Paul Boutin, Wired
      Blogs = 2010 Business Tool
      To engage your target market
      To showcase expertise
      Search engine optimization
      As your actual website
      Add live content on static websites
      Supplement e-newsletters
      To feed content to Facebook, Twitter and LinkedIn
      As a way to get that book you've always wanted to write out of your system!
      21
    • Blogs – showcase expertise
      22
    • Blogs – Search Engine Optimization
      Name: you or your brand?
      Location: website or standalone?
      Solo/group?
      Pick your niche
      Keywords/hot issues
      Links (your site/others)
      Tips/advice
      Reviews/opinions
      Ads or no ads
      23
    • Blog – on your website
      24
    • RSS feeds
      Really Simple Syndication
      It’s how we get news
      Titles/PR: First 5 Words
      25
    • Blogs – how much, how often?
      Minimum = 1 per week/10 days
      How to do daily posts:
      Link to other posts/articles
      Pre-post items
      Create a group blog
      Blog promotion
      Social media reciprocity
      Repurposing content
      Blog directories
      26
    • Business Blog – Success Story
      27
    • Business Blog
      28
    • Thank you
      Diane K. Danielson
      Twitter: @DowntownWoman
      29