12/17/09 DWC+ Teleclass Accelerate Your Career: How to Articulate Your Professional Value with Robyn Barsky

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12/17/09 - Downtown Women's Club DWC+ Teleclass - Accelerate Your Career: How to Articulate Your Professional Value

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12/17/09 DWC+ Teleclass Accelerate Your Career: How to Articulate Your Professional Value with Robyn Barsky

  1. 1. ACCELERATE YOUR CAREER: <ul><li>HOW TO ARTICULATE </li></ul><ul><li>YOUR PROFESSIONAL VALUE </li></ul><ul><li>Robyn Barsky </li></ul><ul><li>12/17/09 </li></ul>
  2. 2. AGENDA <ul><li>Concepts and strategies </li></ul><ul><li>Networking protocols </li></ul><ul><li>Q & A </li></ul>
  3. 3. <ul><li>Professional Amnesia </li></ul>
  4. 4. YOUR GOALS <ul><li>Avoid becoming the best kept secret </li></ul>
  5. 5. YOUR GOALS <ul><li>Answer the question: </li></ul><ul><li>Why Should I Hire/Retain You?? </li></ul><ul><li>(or meet you or refer you) </li></ul>
  6. 6. YOUR GOALS <ul><li>Comfortable and confident communicating your professional value </li></ul>
  7. 7. WHY IS A COMPELLING MESSAGE SO IMPORTANT ? <ul><li>Resonates quickly </li></ul><ul><li>Engenders willingness to help you </li></ul><ul><li>Confidence & optimism are attractive </li></ul>
  8. 8. MESSAGE DELIVERY <ul><li>Know what you want from your target </li></ul><ul><li>Appropriate amount of energy </li></ul><ul><li>Flawless </li></ul>
  9. 9. TYPICAL MESSAGE <ul><li>1. As a result of the acquisition of Sherman Corporation, my position as X was eliminated. </li></ul><ul><li>2. I have particular strengths in management, auditing, remediation and training. </li></ul><ul><li>3. I am now looking for a new position in that field or the related areas of compliance auditing and regulatory affairs. </li></ul><ul><li>4. I think I am a strong candidate for both management and consulting positions in the field because…” </li></ul><ul><li>- Lee Hecht Harrison, Managing Your Search Project </li></ul>
  10. 10. WHAT HAPPENS TO WEAK MESSAGES
  11. 11. 3-STEP FORMULA FOR GRABBING ONE’S ATTENTION <ul><li>What you’re in the business of </li></ul><ul><li>What’s notable about you </li></ul><ul><li>Why you’re making contact </li></ul>
  12. 12. 1. WHAT YOU’RE IN THE BUSINESS OF <ul><li>Relevant contributions that demonstrate how you impact/protect the bottom line by: </li></ul><ul><ul><ul><li>Increasing sales, revenue, profits, </li></ul></ul></ul><ul><ul><ul><li>market share </li></ul></ul></ul><ul><ul><ul><li>Decreasing costs </li></ul></ul></ul><ul><ul><ul><li>Mitigating risks </li></ul></ul></ul>
  13. 13. <ul><li>WHAT YOU’RE IN THE BUSINESS OF (cont’d) </li></ul><ul><li>Ask yourself, Did I…. </li></ul><ul><ul><li>Uncover vulnerabilities </li></ul></ul><ul><ul><li>Facilitate a resolution to something </li></ul></ul><ul><ul><li>Change expectations or perceptions about something </li></ul></ul><ul><ul><li>Support management and/or better decision making </li></ul></ul>
  14. 14. 1. WHAT YOU’RE IN THE BUSINESS OF (cont’d) <ul><li>Did I… </li></ul><ul><li>Help transform a system/process, team, project, division or business </li></ul><ul><li>Strengthen the operational capacity of a team or an organization </li></ul><ul><li>Enhance a company’s brand image, reputation or competitive standing </li></ul><ul><li>Contribute to an improvement in customer/client satisfaction, loyalty or experience </li></ul>
  15. 16. ATTRIBUTES <ul><li>Energetic </li></ul><ul><li>Innovative </li></ul><ul><li>Passionate </li></ul><ul><li>Resourceful </li></ul><ul><li>Versatile </li></ul><ul><li>Accurate </li></ul><ul><li>Adaptable </li></ul><ul><li>Creative </li></ul><ul><li>Dependable </li></ul><ul><li>Effective </li></ul>
  16. 17. HOW ATTRIBUTES ARE PERCEIVED
  17. 18. EXAMPLE 1 <ul><li>1. I’m in the business of fueling profitable and enduring relationships with clients who have a voracious appetite for information and zero tolerance for less than superior customer service. </li></ul><ul><li>2. I’ve been recognized for earning the trust and confidence of clients by delivering the value and attention they deserve. </li></ul><ul><li>(dependable) </li></ul>
  18. 19. EXAMPLE 2 <ul><li>I’m in the business of connecting brands with youth and moms “on their own turf” - within the grassroots environments that are central to their daily lives. </li></ul><ul><li>I have a knack for envisioning opportunities that generate a pipeline of fresh ideas with target and channel relevance. </li></ul><ul><li>(creative) </li></ul>
  19. 20. EXAMPLE 3 <ul><li>I’m a CFO who helps growing companies build infrastructures, raise money and complete exit strategies. </li></ul><ul><li>I’ve earned a reputation for bringing a voice of reason in providing constructive feedback to guide decision makers to clarity. </li></ul><ul><li>(credible) </li></ul>
  20. 21. EXAMPLE 4 <ul><li>1. I’m an Assistant Administrator who prepares teenagers to compete in a vibrant global economy by inspiring them to excel in their academic passions. </li></ul><ul><li>2. I’m skilled in fostering a culture of cooperation amongst students, parents and faculty to ensure the school delivers on its promise. </li></ul><ul><li>(collaborative) </li></ul>
  21. 22. 3. WHY YOU’RE MAKING CONTACT <ul><li>Explore/brainstorm where my skills/ experience can find a home </li></ul><ul><li>Welcome the opportunity to get your wisdom </li></ul><ul><li>Appreciate your guidance to help me find clarity </li></ul>
  22. 23. 3-STEP FORMULA <ul><li>1. What you’re in the business of </li></ul><ul><li>(meaningful contributions) </li></ul><ul><li>2. What’s notable about you </li></ul><ul><li>(unique attributes) </li></ul><ul><li>3. Why you’re making contact </li></ul><ul><li>(specific agenda) </li></ul>
  23. 24. NETWORKING STRATEGIES <ul><li>Verbal images strengthen connections </li></ul><ul><li>Clarity and confidence resonate </li></ul><ul><li>Control the message and how it’s processed </li></ul><ul><li>Be extremely methodical </li></ul><ul><li>Set up Boards (Directors/Advisors) </li></ul>
  24. 25. MEETING PROTOCOLS <ul><li>Strategy for each contact (1 or 2 items max) </li></ul><ul><li>Get and give </li></ul><ul><li>Prepare smart questions </li></ul><ul><li>Respect time allocation </li></ul><ul><li>Express gratitude </li></ul><ul><li>Keep them in the loop </li></ul>
  25. 26. <ul><li>“ In the business of transforming job seekers </li></ul><ul><li>and career changers into irresistible candidates” </li></ul><ul><li>Robyn Barsky 212-879-2329 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.getwhatyouset.com </li></ul><ul><li>(website and blog) </li></ul>

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