12/17/09 DWC+ Teleclass Accelerate Your Career: How to Articulate Your Professional Value with Robyn Barsky
Upcoming SlideShare
Loading in...5
×
 

12/17/09 DWC+ Teleclass Accelerate Your Career: How to Articulate Your Professional Value with Robyn Barsky

on

  • 837 views

12/17/09 - Downtown Women's Club DWC+ Teleclass - Accelerate Your Career: How to Articulate Your Professional Value

12/17/09 - Downtown Women's Club DWC+ Teleclass - Accelerate Your Career: How to Articulate Your Professional Value

Statistics

Views

Total Views
837
Views on SlideShare
837
Embed Views
0

Actions

Likes
0
Downloads
17
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

12/17/09 DWC+ Teleclass Accelerate Your Career: How to Articulate Your Professional Value with Robyn Barsky 12/17/09 DWC+ Teleclass Accelerate Your Career: How to Articulate Your Professional Value with Robyn Barsky Presentation Transcript

  • ACCELERATE YOUR CAREER:
    • HOW TO ARTICULATE
    • YOUR PROFESSIONAL VALUE
    • Robyn Barsky
    • 12/17/09
  • AGENDA
    • Concepts and strategies
    • Networking protocols
    • Q & A
    • Professional Amnesia
  • YOUR GOALS
    • Avoid becoming the best kept secret
  • YOUR GOALS
    • Answer the question:
    • Why Should I Hire/Retain You??
    • (or meet you or refer you)
  • YOUR GOALS
    • Comfortable and confident communicating your professional value
  • WHY IS A COMPELLING MESSAGE SO IMPORTANT ?
    • Resonates quickly
    • Engenders willingness to help you
    • Confidence & optimism are attractive
  • MESSAGE DELIVERY
    • Know what you want from your target
    • Appropriate amount of energy
    • Flawless
  • TYPICAL MESSAGE
    • 1. As a result of the acquisition of Sherman Corporation, my position as X was eliminated.
    • 2. I have particular strengths in management, auditing, remediation and training.
    • 3. I am now looking for a new position in that field or the related areas of compliance auditing and regulatory affairs.
    • 4. I think I am a strong candidate for both management and consulting positions in the field because…”
    • - Lee Hecht Harrison, Managing Your Search Project
  • WHAT HAPPENS TO WEAK MESSAGES
  • 3-STEP FORMULA FOR GRABBING ONE’S ATTENTION
    • What you’re in the business of
    • What’s notable about you
    • Why you’re making contact
  • 1. WHAT YOU’RE IN THE BUSINESS OF
    • Relevant contributions that demonstrate how you impact/protect the bottom line by:
        • Increasing sales, revenue, profits,
        • market share
        • Decreasing costs
        • Mitigating risks
    • WHAT YOU’RE IN THE BUSINESS OF (cont’d)
    • Ask yourself, Did I….
      • Uncover vulnerabilities
      • Facilitate a resolution to something
      • Change expectations or perceptions about something
      • Support management and/or better decision making
  • 1. WHAT YOU’RE IN THE BUSINESS OF (cont’d)
    • Did I…
    • Help transform a system/process, team, project, division or business
    • Strengthen the operational capacity of a team or an organization
    • Enhance a company’s brand image, reputation or competitive standing
    • Contribute to an improvement in customer/client satisfaction, loyalty or experience
  •  
  • ATTRIBUTES
    • Energetic
    • Innovative
    • Passionate
    • Resourceful
    • Versatile
    • Accurate
    • Adaptable
    • Creative
    • Dependable
    • Effective
  • HOW ATTRIBUTES ARE PERCEIVED
  • EXAMPLE 1
    • 1. I’m in the business of fueling profitable and enduring relationships with clients who have a voracious appetite for information and zero tolerance for less than superior customer service.
    • 2. I’ve been recognized for earning the trust and confidence of clients by delivering the value and attention they deserve.
    • (dependable)
  • EXAMPLE 2
    • I’m in the business of connecting brands with youth and moms “on their own turf” - within the grassroots environments that are central to their daily lives.
    • I have a knack for envisioning opportunities that generate a pipeline of fresh ideas with target and channel relevance.
    • (creative)
  • EXAMPLE 3
    • I’m a CFO who helps growing companies build infrastructures, raise money and complete exit strategies.
    • I’ve earned a reputation for bringing a voice of reason in providing constructive feedback to guide decision makers to clarity.
    • (credible)
  • EXAMPLE 4
    • 1. I’m an Assistant Administrator who prepares teenagers to compete in a vibrant global economy by inspiring them to excel in their academic passions.
    • 2. I’m skilled in fostering a culture of cooperation amongst students, parents and faculty to ensure the school delivers on its promise.
    • (collaborative)
  • 3. WHY YOU’RE MAKING CONTACT
    • Explore/brainstorm where my skills/ experience can find a home
    • Welcome the opportunity to get your wisdom
    • Appreciate your guidance to help me find clarity
  • 3-STEP FORMULA
    • 1. What you’re in the business of
    • (meaningful contributions)
    • 2. What’s notable about you
    • (unique attributes)
    • 3. Why you’re making contact
    • (specific agenda)
  • NETWORKING STRATEGIES
    • Verbal images strengthen connections
    • Clarity and confidence resonate
    • Control the message and how it’s processed
    • Be extremely methodical
    • Set up Boards (Directors/Advisors)
  • MEETING PROTOCOLS
    • Strategy for each contact (1 or 2 items max)
    • Get and give
    • Prepare smart questions
    • Respect time allocation
    • Express gratitude
    • Keep them in the loop
    • “ In the business of transforming job seekers
    • and career changers into irresistible candidates”
    • Robyn Barsky 212-879-2329
    • [email_address]
    • www.getwhatyouset.com
    • (website and blog)