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Building Your  with Diane K. Danielson Founder & Chief Social Media Strategist www.DowntownWomensClub.com Strategy
Why  ? The business meeting The reunion/girls’ night out The cocktail party
Why  ?  ? <ul><li>What to read: </li></ul><ul><ul><li>Insights from experts and colleagues </li></ul></ul><ul><ul><li>Stay...
Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><l...
Start by following <ul><li>Who to follow? </li></ul><ul><ul><li>@breakingnews, @cnn </li></ul></ul><ul><ul><li>Industry le...
Who I don’t follow <ul><li>They lock their updates </li></ul><ul><li>They tweet as a company, not an individual </li></ul>...
Twitter Lists
3 Rules for giving good tweet <ul><li>Have a strategy. </li></ul><ul><li>Be positive, informative, funny or insightful. </...
How to be a Renaissance Tweeter <ul><li>What to post - 30/30/30/10 rule: </li></ul><ul><ul><li>30% self promotion </li></u...
Case Study: Soccer Cleats <ul><li>Go to  http://search.twitter.com .  </li></ul><ul><li>Find people tweeting about “soccer...
Case Study: Soccer Cleats <ul><li>What do you learn? </li></ul><ul><ul><li>Women are a large percentage of purchasers </li...
Twitter Search is the New Google <ul><li>Real-time search </li></ul><ul><li>Set up RSS feeds </li></ul>
Case Study: Soccer Cleats <ul><li>Next steps?  Follow who the competition, bloggers and retailers are following.  </li></ul>
Case Study: Soccer Cleats <ul><li>Back to beginning: </li></ul><ul><ul><li>@Name or @Brand? </li></ul></ul><ul><ul><li>Ima...
Time Management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li>www.hootsuite...
Using Hootsuite
Using Hootsuite – tracking keywords
Just for fun <ul><li>http://twitter.grader.com </li></ul><ul><li>http://whofollowswhom.com/ </li></ul><ul><li>http://www.h...
Thank you! Diane K. Danielson @DowntownWoman www.dianedanielson.com
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1/07 - DWC+ Teleclass - Building Your Twitter Strategy

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1/07 - Downtown Women's Club DWC+ Teleclass - Building Your Twitter Strategy with Diane K. Danielson

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Transcript of "1/07 - DWC+ Teleclass - Building Your Twitter Strategy"

  1. 1. Building Your with Diane K. Danielson Founder & Chief Social Media Strategist www.DowntownWomensClub.com Strategy
  2. 2. Why ? The business meeting The reunion/girls’ night out The cocktail party
  3. 3. Why ? ? <ul><li>What to read: </li></ul><ul><ul><li>Insights from experts and colleagues </li></ul></ul><ul><ul><li>Stay up to date (industry/biz/news/trends) </li></ul></ul><ul><ul><li>Follow the competition </li></ul></ul><ul><ul><li>Get insights from conferences </li></ul></ul><ul><ul><li>Find ways to save money </li></ul></ul>
  4. 4. Your @name & icon <ul><li>What’s your brand? </li></ul><ul><ul><li>@DowntownWoman v. @DianeDanielson </li></ul></ul><ul><li>Icon: </li></ul><ul><ul><li>avatar, logo or you? </li></ul></ul><ul><ul><li>Be consistent (even across platforms) </li></ul></ul><ul><li>Short, memorable, easy to spell. </li></ul>
  5. 5. Start by following <ul><li>Who to follow? </li></ul><ul><ul><li>@breakingnews, @cnn </li></ul></ul><ul><ul><li>Industry leaders </li></ul></ul><ul><ul><li>http://mrtweet.net/ </li></ul></ul><ul><ul><li>Who your friends follow </li></ul></ul><ul><ul><li>Keyword searches </li></ul></ul>
  6. 6. Who I don’t follow <ul><li>They lock their updates </li></ul><ul><li>They tweet as a company, not an individual </li></ul><ul><li>There are no “@s” in their tweetstream </li></ul><ul><li>They have a beefcake photo </li></ul><ul><li>They have offensive tweets </li></ul><ul><li>They are clearly spam (get rich, etc.) </li></ul><ul><li>They just don’t interest me </li></ul>
  7. 7. Twitter Lists
  8. 8. 3 Rules for giving good tweet <ul><li>Have a strategy. </li></ul><ul><li>Be positive, informative, funny or insightful. </li></ul><ul><li>Be a Renaissance tweeter. </li></ul>
  9. 9. How to be a Renaissance Tweeter <ul><li>What to post - 30/30/30/10 rule: </li></ul><ul><ul><li>30% self promotion </li></ul></ul><ul><ul><li>30% promoting others </li></ul></ul><ul><ul><li>30% your personality </li></ul></ul><ul><ul><li>10% just for fun </li></ul></ul><ul><li>How to post regularly </li></ul><ul><ul><li>Link your blog </li></ul></ul><ul><ul><li>Twitthat or Twitthis </li></ul></ul><ul><ul><li>Connect to other social networks </li></ul></ul>
  10. 10. Case Study: Soccer Cleats <ul><li>Go to http://search.twitter.com . </li></ul><ul><li>Find people tweeting about “soccer cleats” </li></ul><ul><li>Follow them </li></ul>
  11. 11. Case Study: Soccer Cleats <ul><li>What do you learn? </li></ul><ul><ul><li>Women are a large percentage of purchasers </li></ul></ul><ul><ul><li>The international term is “boots” </li></ul></ul><ul><ul><li>Guys will buy “boots” just because they want something new </li></ul></ul><ul><ul><li>Orange is the hot new color </li></ul></ul><ul><ul><li>Customization is a new trend </li></ul></ul><ul><ul><li>Who are the influencers </li></ul></ul>
  12. 12. Twitter Search is the New Google <ul><li>Real-time search </li></ul><ul><li>Set up RSS feeds </li></ul>
  13. 13. Case Study: Soccer Cleats <ul><li>Next steps? Follow who the competition, bloggers and retailers are following. </li></ul>
  14. 14. Case Study: Soccer Cleats <ul><li>Back to beginning: </li></ul><ul><ul><li>@Name or @Brand? </li></ul></ul><ul><ul><li>Image, logo or icon? </li></ul></ul><ul><ul><li>Celebrity? CEO? eRep? </li></ul></ul><ul><ul><li>What do you tweet about? </li></ul></ul><ul><ul><ul><li>Soccer fashion? </li></ul></ul></ul><ul><ul><ul><li>Guess whose cleat? </li></ul></ul></ul><ul><ul><ul><li>Soccer updates? </li></ul></ul></ul>
  15. 15. Time Management <ul><li>Create a schedule </li></ul><ul><li>Sampling of Twitter Tools: </li></ul><ul><ul><li>www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keyword searches </li></ul></ul><ul><ul><li>www.twitterfeed.com links your blog to Twitter </li></ul></ul><ul><ul><li>Facebook Twitter App links Tweets to Facebook </li></ul></ul>Cell phone
  16. 16. Using Hootsuite
  17. 17. Using Hootsuite – tracking keywords
  18. 18. Just for fun <ul><li>http://twitter.grader.com </li></ul><ul><li>http://whofollowswhom.com/ </li></ul><ul><li>http://www.herebeforeaplusk.com/ </li></ul><ul><li>Want more? Google “twitter applications” </li></ul><ul><li>For more about corporate strategy, read: Twitterville by Shel Israel. </li></ul>
  19. 19. Thank you! Diane K. Danielson @DowntownWoman www.dianedanielson.com
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