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04/07/2011 DWC+ Teleclass: Blogging for Business: Say Buh-Bye to the Brochure with Diane K. Danielson
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04/07/2011 DWC+ Teleclass: Blogging for Business: Say Buh-Bye to the Brochure with Diane K. Danielson

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04/07/2011 DWC+ Teleclass: Blogging for Business: Say Buh-Bye to the Brochure with Diane K. Danielson

04/07/2011 DWC+ Teleclass: Blogging for Business: Say Buh-Bye to the Brochure with Diane K. Danielson

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Transcript

  • 1. Blogging for Business: Say buh-bye to the brochure
  • 2. What is a blog?
    It’s literally a “Web Log”
    Captain's log, Stardate 9522.6:
    I've never trusted Klingons, and I never will.
    Blog = Software that customizes websites
    Blog post = individual articles within a blog
    Posts = can be text, a video, a podcast
    2
  • 3. Why Blog?
    Establish yourself as an expert
    Promote your service or product
    Distinguish yourself/create a niche
    Educate potential customers
    Drive traffic to your website
    Repurpose content
    Write that book!
  • 4. Types of blogs: blog as website
  • 5. Blogs: the backbone of social media
    Website
    Website
    Blogs
    Blogs
    Target market
    You
  • 6. Who reads them?
    People searching for your subject matter
    People on social networks
    Potential clients
    Friends/family
  • 7. How do people find blogs?
    One-off search
    You market it to your audience
    Someone links to your article
    Subscribe via RSS feed
    In their email
    In a home page like my.yahoo.com
    *As of 2009, there were an estimated 400 million English language blogs.
  • 8. How do people find blogs?
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Blogs are SEO friendly
    Search engines love:
    new content
    websites with lots of pages
    keywords in titles/links
    back links (follow v. no-follow)
  • 15.
  • 16. Keyword Success
  • 17. Business Blog – Success Story
  • 18. Business Blog – Success Story
  • 19.
  • 20. But it’s all about content
    Find a micro-niche
    Write like a blogger
    Be concise
    Include keywords in titles & content
    Types of posts:
    Reactionary
    Perspective
    Educational
    Lists
  • 21. Blog hosting options
    Wordpress.org within website
    Wordpress.com, Typepad.com, Blogger
  • 22.
  • 23. How often do you blog?
    Lengthier opinion pieces/columns = once per week if you are sole author.
    3-5 times per week for shorter items.
    Group blogs spread the work.
    Most blog programs let you pre-post.
  • 24. What a difference a month makes
  • 25. Thank you!
    Diane K. Danielson
    New Media Marketing Strategies
    Email: Diane@DKDnewmedia.com
    Twitter: @DKDnewmedia
    www.DianeDanielson.com