Blogging for Business: Say buh-bye to the brochure
What is a blog? It’s literally a “Web Log” Captain's log, Stardate 9522.6: I've never trusted Klingons, and I never will. Blog = Software that customizes websites Blog post = individual articles within a blog Posts = can be text, a video, a podcast 2
Why Blog? Establish yourself as an expert Promote your service or product Distinguish yourself/create a niche Educate potential customers Drive traffic to your website Repurpose content Write that book!
Blogs: the backbone of social media Website Website Blogs Blogs Target market You
Who reads them? People searching for your subject matter People on social networks Potential clients Friends/family
How do people find blogs? One-off search You market it to your audience Someone links to your article Subscribe via RSS feed In their email In a home page like my.yahoo.com *As of 2009, there were an estimated 400 million English language blogs.
How often do you blog? Lengthier opinion pieces/columns = once per week if you are sole author. 3-5 times per week for shorter items. Group blogs spread the work. Most blog programs let you pre-post.