Today’s Objective STRATEGIC MARKETING = gives you power to make smart decisions that generate $ for your business
Marketing Doctor: Alyssa Dver • Author of: • No Time Marketing: small business-sized steps in 30 minutes or less • Software Product Management Essentials • Chief Executive for: Mint Green Marketing • Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc. • Speaker at: WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc. • BusinessWeek Female Entrepreneur to Watch 2007 • American Express OPEN featured entrepreneur Dec 2009 • CPM, CPPM, Wharton School, lifelong learner
The No Time Marketing Process1. Marketing Inventory2. Completing the Body of Knowledge “strategy”3. Positioning4. Messaging5. Pricing6. Push marketing – lead generation7. Pull marketing – lead nurturing “tactics”8. Marketing plan presentation9. Ongoing refinement & responsible practices
“About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams. Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.
Strategic MarketingThe power to makesmart decisions that generate$ for your business!
www.AffordableExpertMarketing.com Do It Yourself We do it for you www.MintGreenMarketing.com • Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) www.NoTimeMarketing.com • Events, tradeshows• book, eBook ($12.95/$9.95) • Direct mail, email/newsletters• online classes ($99) • PR, speaking programs, social media• mentoring, coaching ($150/hr) Expert Marketing Assessment & Planning prices start at $1500 For an online, narrated copy of these slides, send an email to firstname.lastname@example.org