30 Minute Marketing MakeoverAlyssa DverCEO, Mint Green Marketing www.MintGreenMarketing.comAuthor, “No Time Marketing: sma...
SEO                         Corporate responsibility         1 x 1 marketingWeb video                       Permission mar...
Marketing?
Today’s Objective    STRATEGIC MARKETING                =    gives you power to make       smart decisions that           ...
Marketing Doctor: Alyssa Dver      •   Author of:           •   No Time Marketing: small business-sized steps in 30       ...
The No Time Marketing Process1.   Marketing Inventory2.   Completing the Body of Knowledge                                ...
1.What do you sell?
FLY Revised• What = FLY’s Personal Style System™• Products: group workshops, corporate  presentations, one-on-one consulti...
2. Who buys your stuff?
3. How do they buy?
4. Why do they buy stuff like yours?
“About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-...
www.jrosswine.comJ Ross Wine Revised
5. Why should they buy yours?
6. Where do they get info?
Your brainon marketing…
Strategic MarketingThe power to makesmart decisions that      generate$ for your business!
www.AffordableExpertMarketing.com      Do It Yourself                       We do it for you                              ...
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver
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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

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01/27/2011 DWC+ Teleclass: 30 Minute Marketing Makeover with Alyssa Dver

  1. 1. 30 Minute Marketing MakeoverAlyssa DverCEO, Mint Green Marketing www.MintGreenMarketing.comAuthor, “No Time Marketing: small business sized stepsin 30 minutes or less” www.NoTimeMarketing.com
  2. 2. SEO Corporate responsibility 1 x 1 marketingWeb video Permission marketing Twitter LinkedIn Groups AdWords Track backs Facebook Clickthroughs Blogs Opt in/Opt out Chasms Second Life Landing pages Customer relationships MavensLoyalty programs Tipping Points Mobile ads Flash demosVirtual events YouTube Affiliate Marketing Online ads Electronic billboards
  3. 3. Marketing?
  4. 4. Today’s Objective STRATEGIC MARKETING = gives you power to make smart decisions that generate $ for your business
  5. 5. Marketing Doctor: Alyssa Dver • Author of: • No Time Marketing: small business-sized steps in 30 minutes or less • Software Product Management Essentials • Chief Executive for: Mint Green Marketing • Contributor to: Forbes, BusinessWeek, Entrepreneur, Promo, Readers Digest, Chief Marketer, Software Magazine, etc. • Speaker at: WDLS at the United Nations, Women’s Congress, American Marketing Association, Software Business, The Commonwealth Institute, Ladies Who Launch, Downtown Women’s Club, etc. • BusinessWeek Female Entrepreneur to Watch 2007 • American Express OPEN featured entrepreneur Dec 2009 • CPM, CPPM, Wharton School, lifelong learner
  6. 6. The No Time Marketing Process1. Marketing Inventory2. Completing the Body of Knowledge “strategy”3. Positioning4. Messaging5. Pricing6. Push marketing – lead generation7. Pull marketing – lead nurturing “tactics”8. Marketing plan presentation9. Ongoing refinement & responsible practices
  7. 7. 1.What do you sell?
  8. 8. FLY Revised• What = FLY’s Personal Style System™• Products: group workshops, corporate presentations, one-on-one consulting• New tagline: simple strategies to always look great• No: blog, Twitter, Facebook• Yes: testimonials, video/photos, speaking opps, trunk shows/events
  9. 9. 2. Who buys your stuff?
  10. 10. 3. How do they buy?
  11. 11. 4. Why do they buy stuff like yours?
  12. 12. “About” J Ross Wine J Ross Wine provides affordable educational and interactive wine-related presentations to support non-profit fundraising and corporate events for clients, employees, partners or sales teams. Unlike other event presentations, J Ross Wine Events are easy to arrange and offer both fun and practical information that people will appreciate for personal and professional reasons.
  13. 13. www.jrosswine.comJ Ross Wine Revised
  14. 14. 5. Why should they buy yours?
  15. 15. 6. Where do they get info?
  16. 16. Your brainon marketing…
  17. 17. Strategic MarketingThe power to makesmart decisions that generate$ for your business!
  18. 18. www.AffordableExpertMarketing.com Do It Yourself We do it for you www.MintGreenMarketing.com • Marketing plans, positioning, messaging • Websites, SEO • Collaterals (brochures, datasheets, etc.) • Logo/branding (bus. cards, stationery, etc.) www.NoTimeMarketing.com • Events, tradeshows• book, eBook ($12.95/$9.95) • Direct mail, email/newsletters• online classes ($99) • PR, speaking programs, social media• mentoring, coaching ($150/hr) Expert Marketing Assessment & Planning prices start at $1500 For an online, narrated copy of these slides, send an email to ideranieri@mintgreenmktg.com

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