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What exactly does a User Experience (UX) Architect do?

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Learn more at erinlynnyoung.com.... ...

Learn more at erinlynnyoung.com....

If you don't have an Information Architect or UX specialist on your team, you might be missing an opportunity. But what exactly do those types of folks even do?

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    What exactly does a User Experience (UX) Architect do? What exactly does a User Experience (UX) Architect do? Presentation Transcript

    • Far from a one-size-fits-all, this document is a benchmark from which I customize a specific recommendation for each project.
      It explains key questions for each phase, the research methodsused to hone the answers, and the deliverablesin which the answers are documented.
      In every project, we have to cut corners to protect the budget or timeline, but remember: less research = more assumptions = higher risk. I’ll advise on which steps are the most important, and we’ll work together to identify the amount of risk you’re comfortable taking.
      This Document
      2
    • At a High Level
      3
      Concepting
      Discovery
      Production
      Measure-ment
      IA
      UX
      Design
      Kick-Off
      Go-Live
    • Discovery > Business
      4
      Kick-Off
      Discovery
      (Business, Users)
      Questions
      The best recommendations are possible when the team understands both the business and the users.
      Business
      What actions or behaviors does the business want to drive?
      How do existing business processes relate to the site or application?
      What existing systems might the site or app need to work with? How do those systems work?
      What content and assets already exist?
      What’s working & not working in the current site or app (if one exists)?
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • Questions
      Users
      What tasks or answers will users seek, and what prompted them to look in the first place?
      What are users’ motivations and pain points? Their immediate context?
      Why might users be reluctant to do what we wants them to do, and how can we counteract it?
      How do users interact with the existing site or application?
      What nomenclature/language does your users associate with your subject matter?
      Discovery > Users
      5
      Useful
      Usable
      Desirable
      Valuable
      Findable
      Accessible
      Credible
    • Discovery
      6
      Kick-Off
      Discovery
      (Business, Users)
      ResearchDiscovery questions may be answered through a combination of usability testing, design pattern research, competitive analysis, feedback collection (e.g., surveys), user interviews, shadowing, contextual inquiry, stakeholder interviews and secondary research.
      DocumentationInsights collected in discovery may be documented in creative & experience briefs, personas, user stories/scenarios/task lists, requirements documents, diagrams, presentations and spreadsheets.
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • Information Architecture
      7
      Kick-Off
      Discovery
      (Business, Users)
      QuestionsIn the IA Phase, the following questions should be answered:
      What screens/pages will exist?
      How will the required content and interaction be structured, classified, labeled, and tagged?
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • Information Architecture
      8
      Kick-Off
      Discovery
      (Business, Users)
      DocumentationIA is initially captured and reviewed in site map, user flow, and application flow diagrams. As the IA is finalized, it is moved to a spreadsheet against which page-level details (e.g., meta data, URLs) are mapped.
      ResearchIA can be polished with findability testing, card sorting, usability testing, analytics (i.e., search data) review.
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • User Experience Design
      9
      Kick-Off
      Discovery
      (Business, Users)
      QuestionsIn the UXD Phase, the following questions should be answered:
      How will the content strategy be executed at the screen level?
      What templates and elements will exist? Which will repeat, and which will be unique?
      Where will dynamic content or data be used?
      How will interactions work?
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • User Experience Design
      10
      Kick-Off
      Discovery
      (Business, Users)
      DocumentationUXD is captured and reviewed in wireframes, which often progress from low-fidelity alignment tools (sketches & blocky drawings) to functional specifications (interactive prototypes & annotated high-fidelity wireframes).
      ResearchUXD can be polished with usability testing.
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • QuestionsIn the Measurement Phase, the following questions should be answered:
      How is the site or application performing?
      How could the site or application be improved?
      Measurement
      11
      Kick-Off
      Discovery
      (Business, Users)
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • ResearchAfter a site or application goes live, the measurement and enhancement begins. This may involve:
      Usability Testing
      Analytics Reporting & Review
      Feedback Collection (e.g., Surveys)
      DocumentationEach research activity should be analyzed and reported on, and recommended improvements should be included in the documentation.
      Measurement
      12
      Kick-Off
      Discovery
      (Business, Users)
      Concept-
      ing
      IA
      UX
      Design
      Production
      Go-Live
      Measurement
    • 512.699.2828 erinlynnyoung@gmail.com erinlynnyoung.com