Marketing Strategy Talk at nestGSV June 5th, 2013

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Blue tech companies visited from HI to hear about Marketing Strategy. The goal of this talk was to shift founder thinking from a focus on technology to sparking emotion along with with the impact their solutions provide.

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Marketing Strategy Talk at nestGSV June 5th, 2013

  1. 1. Marketing Strategy for Entrepreneurs Erin Liman Product Strategist Innovation is Social @liman
  2. 2. A B What is Strategy?
  3. 3. Unknown Attention Engagement Conversion Raving Fan A B The Goal:
  4. 4. A B Learn What Works -- Quickly Curiosity. Offering,Watching, Listening and Iterating
  5. 5. Features vs. Benefits vs. Results
  6. 6. We survived.
  7. 7. Feature This car has 6 side-impact bags. Benefit Air bags provide protection from impact. Result “We survived what should have been a fatal accident.”
  8. 8. We survived.Feature: Has 6 side-impact airbags http://www.zerotohundred.com/wp-content/uploads/2012/12/KIA-Optima-K5-141-6-Airbags.jpg
  9. 9. Benefit: Keeps your family safe. eurocarnews.com
  10. 10. Results:We survived.
  11. 11. Feature This car has 6 side-impact bags. Benefit Air bags provide protection from impact. Result “We survived what should have been a fatal accident.”
  12. 12. EMOTION ENGAGES
  13. 13. 4PARTSTO MAP OUT EARLY
  14. 14. 1WHO’S YOUR CUSTOMER?
  15. 15. 1KNOWYOUR CUSTOMER homestay4studentsmontreal.blogspot.com
  16. 16. IT  SHOULD  FEEL UNCOMFORTABLY   NARROW   1KNOWYOUR CUSTOMER
  17. 17. The  OXO  Story OXO Good Grips: “Tools you hold on to”
  18. 18. 2WHAT’S THE POINT OFVIEW?
  19. 19. REFRAME 2DEFINE A POINT OFVIEW
  20. 20. Morning,

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