You need to get to the point as soon as possible.<br />To do that you need to set a tone<br />You don’t want to overstate, but you don’t want to overuse qualifiers either <br />Avoid Needless Qualification <br />
Wordy: This rather serious breach of etiquette may possibly shake the very foundation of the corporate world. <br />Concise: This serious break of etiquette will shake the foundation of the corporate world.<br />If you need to emphasize you need to look for stronger adjectives and verbs. <br />Example:<br />
Weak: Novak is a very good pianist.<br />Strong: Novak is a virtuoso pianist.<br />Or<br />Novak plays beautifully. <br />More Examples<br />
Don’t write a sentence that gets you no where<br />Don’t ask a question to only answer it <br />Don’t merely copy the essay’s directions<br />Don’t write a whole sentence only to announce that you’re changing the subject<br />Don’t define rhetorical terms<br />Don’t repeat your ideas using other words<br />Do Not Just Fill Up Space<br />
If you have something to say, then say it<br />Use transitions<br />Cross out wasted sentences <br />Tips<br />
Avoid unnecessary phrases such as: “I believe,” “I feel,” and “in my opinion.”<br />Weak: I am of the opinion that air pollution is a more serious problem than the government has led us to believe.<br />Forceful: Air pollution is a more serious problem than the government has revealed. <br />Be Forceful: Not Rude<br />
Put the subject before the action!!<br />USE ACTIVE VOICE!!!<br />
Don’t open a sentence with there is, there are, or it is. <br />Don’t distance yourself from the position. <br />Avoid Weak Openings<br />
Don’t ramble<br />Choose specific, descriptive words<br />Don’t make the reader guess what you mean<br />Weak: Brown is highly educated.<br />Forceful; Brown has a master’s degree in business administration.<br />Weak: She is a great communicator.<br />Forceful: she speaks persuasively. <br />Avoid Vague Language<br />
Avoid specialized vocabulary only used by a certain group. <br />Avoid complex and inflated vocabulary that do not fit the tone <br />Weak: The International banks are cognizant of the new law’s significance.<br />Forceful: The international banks are aware of the new law’s significance. <br />Avoid Jargon<br />
Avoid needless qualifiers<br />She is a fairly excellent student.<br />Ferrara seems to be sort of a slow worker.<br />You yourself are the very best person to decide what you should do for a living.<br />Needless to say, children should be taught to cooperate at home and in school. <br />The travel agent does not recommend the trip to Tripoli because it is possible that one may be hurt. <br />Practice <br />
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