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Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
Erin everhart   mining user data - ses chicago 2013
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Erin everhart mining user data - ses chicago 2013

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  • 3. Reaching out to customers gives them a great sense of involvement and loyalty. They want to feel important and valued.
  • Asking users, however inexperienced they are with web design, to sort these navigation items or elements on a page in the order that they think is most logical.
  • ForSee
  • Transcript

    • 1. Making Money Is Easy: Just Give Your Users What They Want SES Chicago 2013 @erinever 352media.com @352inc
    • 2. Your users are pretty cool. SES Chicago 2013 @erinever 352media.com @352inc
    • 3. But you are not your users. SES Chicago 2013 @erinever 352media.com @352inc
    • 4. You can’t see the whole picture. SES Chicago 2013 @erinever 352media.com @352inc
    • 5. Here’s your new engine! What car is this bad boy for? SES Chicago 2013 @erinever 352media.com @352inc
    • 6. The Cutie-Patootie SX Well, damn. SES Chicago 2013 @erinever 352media.com @352inc
    • 7. There’s an easy way to avoid this. SES Chicago 2013 @erinever 352media.com @352inc
    • 8. Listen to your users. SES Chicago 2013 @erinever 352media.com @352inc
    • 9. They just want to be heard. SES Chicago 2013 @erinever 352media.com @352inc
    • 10. Sketch Personas SES Chicago 2013 @erinever 352media.com @352inc
    • 11. Who should be there? SES Chicago 2013 @erinever 352media.com @352inc
    • 12. 1) List all the users of your site. Example: Enterprise Clients, Start-ups, Job Seekers, Competitors, Industry Peers, Press SES Chicago 2013 @erinever 352media.com @352inc
    • 13. 2) Situations why they come to your site. Example: I’m a marketing director vetting out this company for a potential project. Example: I’m a college student looking for internships at this company. SES Chicago 2013 @erinever 352media.com @352inc
    • 14. 3) Create “I want/I need” statements. A marketing director vetting out this company  I want to learn more about your services. A college student looking for internships at this company  I want to work for this company. SES Chicago 2013 @erinever 352media.com @352inc
    • 15. 4) Look for patterns. “Would this person wanting this also want this?” I want to see how our work compares to their work. (1) I want to work for this company. (2) I want to see current job openings. (2) I need to see examples of their work. (1) (2) (3) I want to learn more about their process. (3) I need to read testimonials from my peers. (3) I want to learn more about their services. (1) (2) (3) I want to read what this company has been up to. (1) (2) (3) I need to contact this company. (2) (3) SES Chicago 2013 @erinever 352media.com @352inc
    • 16. These become your persona sketches 1) Competitor Caryn I want to see how our work compares to their work. I need to see examples of their work. I want to learn more about their services. I want to read what this company has been up to. 2) Career-Driven Carrie I want to work for this company. I want to see current job openings. I need to see examples of their work. I want to learn more about their services. I want to read what this company has been up to. I need to contact this company. 3) Marketing Director Mary I need to see examples of their work. I want to learn more about their process. I need to read testimonials from my peers. I want to learn more about their services. I want to read what this company has been up to. I need to contact this company. SES Chicago 2013 @erinever 352media.com @352inc
    • 17. If you give them what they want SES Chicago 2013 @erinever 352media.com @352inc
    • 18. They’ll probably convert SES Chicago 2013 @erinever 352media.com @352inc
    • 19. And that means more money for you SES Chicago 2013 @erinever 352media.com @352inc
    • 20. But of course, validate this with data SES Chicago 2013 @erinever 352media.com @352inc
    • 21. Card sorts SES Chicago 2013 @erinever 352media.com @352inc
    • 22. Surveys Survey Monkey Hello Bar Pop ups Embeds SES Chicago 2013 @erinever 352media.com @352inc
    • 23. Interviews SES Chicago 2013 @erinever 352media.com @352inc
    • 24. But what do I ask them? How do you shop for this product? When do you use this product? If you were looking for this product online but didn’t know the name of it, what would you search for? What problem do you have that this product could solve? What do you look for in these types of products? SES Chicago 2013 @erinever 352media.com @352inc
    • 25. Testing is the real fun part. SES Chicago 2013 @erinever 352media.com @352inc
    • 26. Start small “The best results come from testing no more than 5 users, and running as many small tests as you can afford. 5 users will uncover 85% of the usability problems in your site.” - Jakob Nielsen SES Chicago 2013 @erinever 352media.com @352inc
    • 27. Guerilla testing SES Chicago 2013 @erinever 352media.com @352inc
    • 28. Remote testing SES Chicago 2013 @erinever 352media.com @352inc
    • 29. Moderated testing SES Chicago 2013 @erinever 352media.com @352inc
    • 30. Let’s see one in action. SES Chicago 2013 @erinever 352media.com @352inc
    • 31. Sounds great, but I have no resources. SES Chicago 2013 @erinever 352media.com @352inc
    • 32. Visual Website Optimizer SES Chicago 2013 @erinever 352media.com @352inc
    • 33. Visual Website Optimizer SES Chicago 2013 @erinever 352media.com @352inc
    • 34. Usertesting.com SES Chicago 2013 @erinever 352media.com @352inc
    • 35. So, what can you expect? SES Chicago 2013 @erinever 352media.com @352inc
    • 36. SES Chicago 2013 @erinever 352media.com @352inc
    • 37. But really, what’s the ultimate goal? SES Chicago 2013 @erinever 352media.com @352inc
    • 38. To make your users ecstatically happy SES Chicago 2013 @erinever 352media.com @352inc
    • 39. Every $1 invested in UX yields $100 return. Bias & Mayhew, 1994 SES Chicago 2013 @erinever 352media.com @352inc
    • 40. Thank you! SES Chicago 2013 @erinever 352media.com @352inc
    • 41. Image Credits & Sources Images http://eatathomecooks.com/wp-content/uploads/2009/06/macaroni-and-cheese-done-1024x680.jpg http://upload.wikimedia.org/wikipedia/commons/7/79/Cummins_Engine_(LKW).jpg http://media.treehugger.com/assets/images/2011/10/how-smart-is-the-smart-car-image.jpg http://www.smh.com.au/entertainment/music/overactive-hormones-and-cunning-marketers-direct-teen-frenzy-over-boy-band-20120412-1wvfq.html http://i1.ytimg.com/vi/xhNLeLBqe6c/maxresdefault.jpg http://www.ootpdevelopments.com/board/attachments/ootp-14-general-discussions/281234d1365251218-i-m-so-excited-can-t-wait-excited_dog565.jpg https://i.chzbgr.com/imagestore/2012/7/16/4f3b4ab8-8c1e-40c5-bdb6-c7c9129c9312.jpg http://www.drterrywillard.com/wp-content/uploads/2013/04/happy-elephant.jpg http://www.geeksraisinggeeks.com/wp-content/uploads/2013/08/Bill-Nye-1.jpg http://thebutterflyefex.com/wp-content/uploads/2012/08/slide.jpg http://seoryangosling.tumblr.com/ http://inagorillacostume.com/wp-content/uploads/2011/04/New-toy-...-intrigued-gorilla-prods-iPad.jpg http://www.trendhunter.com/slideshow/latte-art http://www.bugbash.net/archives/comic/2005/07/usability-test-2.html http://ebmedia.eventbrite.com/s3-s3/eventlogos/3939243/631845868.jpg http://mypeted.com/wp-content/uploads/2013/04/smart-dog-Top-of-the-class_myZXT_r.jpg http://images2.wikia.nocookie.net/__cb20110106001308/himym/images/1/11/Perfect_week.png http://cdn.designinstruct.com/files/387-card_sorting_usability/01_card_sorting_participant.jpg http://27.media.tumblr.com/tumblr_kt0wpkDt7w1qzl8duo1_500.png http://2.bp.blogspot.com/-DeOGxaSZKqU/TpKu0O0MjJI/AAAAAAAAAVs/nJf426bn3Ik/s1600/confused.jpg http://jessicaivins.net/blog/20130311-What-I-Learned-From-Teaching-UX-Part-1.html http://farm1.static.flickr.com/135/323360628_bbf3a560fc.jpg http://vinaganda.com/wp-content/uploads/2010/01/usa2.jpg http://fc07.deviantart.net/fs5/i/2004/314/0/3/Etch_A_Sketch_Mona_Lisa_by_vurtpunk.jpg http://images5.fanpop.com/image/photos/30900000/The-Californians-saturday-night-live-30904547-625-350.jpg http://cdn.instantshift.com/media/uploads/2012/02/gewtw.jpg http://www.abcislandssportsbook.com/p/so-let-it-be-written-so-it-shall-be-done-lions-and Sources http://www.352media.com/blog/what-is-usability-testing-simple-tests-you-should-be-using-to-improve-your-business/ http://www.upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html SES Chicago 2013 @erinever 352media.com @352inc

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