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Web Strategy Camp Slides About Blogging for SEO

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This presentation was given by Erika Taylor Montgomery, CEO of Three Girls Media & Marketing Inc (www.ThreeGirslMedia) at "Market Yourself Online - A Web Strategy Camp," on June 6th, 2012. It covers …

This presentation was given by Erika Taylor Montgomery, CEO of Three Girls Media & Marketing Inc (www.ThreeGirslMedia) at "Market Yourself Online - A Web Strategy Camp," on June 6th, 2012. It covers Blogging Best Practices for Business with a heavy emphasis on how to write posts with search engine optimization in mind. It also provides some tips on how to keep blog content fresh.

Published in: Business, Technology

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  • 1. Blogging Best Practices for Business Market Yourself Online – A Web Strategy Camp June 6th, 2012
  • 2. Blogging Best PracticesWhy Blog?Two primary reasons:4. It’s great for Search Engine Optimization (SEO).5. It establishes you as an expert in your industry, driving credibility.
  • 3. Blogging Best Practices• Post as frequently as possible – at least once a week, as much as once per day.• Each post should be between 300-600 words. If you have a post that would naturally be longer than this, break it up into a Part 1 and Part 2.• Use proper grammar, sentence structure and punctuation.
  • 4. Blogging Best Practices• Each post should have at least 1 keyword, and no more than 2 keywords.• The best way to create relevancy is to find out what your customers are searching for. An easy way to do this is to research the keywords they type into the search box. Google Adwords provides a free, easy to use tool for doing keyword research.• The primary keyword should appear in the title, ideally towards the beginning.• The primary keyword must appear in the body of the post at least 3 times, including once in the first paragraph, ideally towards the beginning.
  • 5. Blogging Best Practices• Each post should include an image, along with a photo credit for the source of the image.• Find images on http://www.flickr.com/creativecommons/by-2.0/• If possible, add a caption to the image. This is not possible on all blog platforms, but on the ones that do allow it, you should include one.
  • 6. Blogging Best Practices• Each post should have at least 2-3 links in it, including one in the first paragraph.• Each post should have a strong call to action at the end. This can be identical in every post. Include contact info.• Proof read, proof read, proof read!
  • 7. “Grading” Your Blog• Integrate ScribeSEO.com on your website.• A social media grading tool that tells you how your web or blog content is doing with SEO.• Subscribe to their least expensive version - $17 a month.
  • 8. Blogging Best PracticesKeeping Blog Content Fresh• Create an editorial calendar. Plan three, six, nine months or even a year at a time. Start by filling in any upcoming events that are important to your business, then your industry, then your community. New location opening in 2 months? Tease the opening now, and devote a full blog post to the new location as you get closer to the big day.• Be the reader. Think about your target audience and what they are interested in – your content doesn’t have to be all about you. If your business is outdoor gear, write about an upcoming fitness day at a local park. If you sell pet food, highlight the work of a local humane shelter.• Get visual. People respond to photos and videos, so use them where appropriate. A “behind the scenes” look at your workplace might be fun, or give a sneak peak of a new product.
  • 9. Blogging Best PracticesKeeping Blog Content Fresh Continued…• Invite a friend. There’s no shame in inviting a guest blogger to post once in awhile. Your audience might appreciate hearing another voice. Consider an expert in your field, a co-worker from a different department or even a longtime customer.• Be a resource. Collect information that might be useful to your audience. Try a top ten list or a collection of links. For example, if you are a CPA you could link to appropriate local, state and federal tax agencies.
  • 10. Erika Taylor Montgomery Three Girls Media & Marketing Inc. Call or Email for Your Complimentary 30 Minute Consultation! Info@ThreeGirlsMedia.com / 408-871-0377 www.ThreeGirlsMedia.comFacebook: www.Facebook.com/ThreeGirlsMediaTwitter: @ThreeGirlsMediaGoogle+: Three Girls MediaPinterest: Three Girls MediaLinkedIn: Erika Taylor Montgomery (Personal page) Three Girls Media & Marketing Inc. (Business page)YouTube: Three Girls Media & Marketing Inc.Blog: www.ThreeGirlsMedia.com/blog

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