LinkedIn and Twitter: Useful Resources in Your Job Search


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LinkedIn and Twitter: Useful Resources in Your Job Search

  1. 1. LinkedIn and Twitter: Useful Resources in Your Job Search<br />Erika M. Pryor, Ph. D.<br />Digital Communication Specialist<br />AMA In Transition <br />SIG Monthly Meeting <br />August 24, 2010<br />
  2. 2. Why is LinkedIn a useful resource for my job search?<br /><ul><li>Grow your network</li></ul>The more people you know, the more they know about what you do, the better equipped they are to know if an opportunity might suite you.<br /><ul><li>To build and maintain a digital presence</li></ul>Consider your digital presence as a way to maintain visibility and keep your name/face in front of people. <br />
  3. 3. Why is LinkedIn a useful resource for my job search?<br />To demonstrate your knowledge and expertise in a specific industry or on a specific topic.<br />To highlight what you know and your continued engagement in your  industry. <br />To bring alive a static resume<br />
  4. 4. Why is LinkedIn a useful resource for my job search?<br /><ul><li>To get answers</li></ul>LinkedIn is a resource made up of many people generous with their knowledge and information. Take advantage of it<br /><ul><li>To highlight your current actvities</li></ul>Use LinkedIn to let others know what professional activities you are currently engaged -- this includes networking events and volunteer work too. <br />
  5. 5. Is it really worth the extra effort to use social media as a resource in my job search?<br />You tell me...<br />
  6. 6. 10 Tips for Using LinkedIn in Your Job Search<br />            Tips offered I use            Choose what makes sense            Do a little at a time<br />            Enhancing your digital presence, increases your offline engagement opportunities<br />
  7. 7. Tip 1: Give people a reason to want to know you<br /><ul><li>Create an engaging "Position title" and "Headline" or "Tag Line" for your self
  8. 8. Associate yourself with a specific professional area and/or interest area</li></li></ul><li>Tip 2: Be Approchable <br /><ul><li>Use a flattering profile photo
  9. 9. Incorporate across social media networks 
  10. 10. Keep it head and shoulders</li></ul>Pictures help people feel as though they know you in a more intimate way. <br />
  11. 11. Tip 3: A Compelling Summary Statement<br /><ul><li>Include why you are passionate about your field or industry
  12. 12. Include previous accomplishments
  13. 13. Make "scannable" with short paragraphs and bullet point information
  14. 14. Write part (or all) in 3rd person </li></ul>Sometimes what is most important is what motivates you about your work -- begin and end there!<br />
  15. 15. Tip 4: Include Recommendations<br /><ul><li>Solicit from people you have worked alongside, subordinates, or in volunteer roles
  16. 16. Give the person 2 or 3 bullet points that you would like them to highlight
  17. 17. Recommend others</li></ul> <br />Recommendations of others shows a spirit of professionalism and can motivate others to recommend you in return<br />
  18. 18. Tip 5: Connect with Others<br /><ul><li>People in shared groups and overlapping interests
  19. 19. People with shared connections
  20. 20. Connect with people in your industry or the industry you want to move into</li></ul>Although tempting, don't seek out HR people exclusively (unless that's your industry) they don't typically make hiring decisions in other divisions. <br />
  21. 21. Connect with others cont.<br /><ul><li>Review the network of your connections
  22. 22. Ask new and existing connections if there are people they recommend you connect with
  23. 23. Review the "People You May Know" suggested connections
  24. 24. Connect with people before attending a networking event (if possible)</li></li></ul><li>Tip 5: Use Applications<br /><ul><li>Slide Share: Allows you to share power point presentations with others on your LI profile
  25. 25. Blog Link: Can feature your recent blog posts within your LI profile. -- Start Blogging!
  26. 26. Create an industry relevant Poll -- send to your connections
  27. 27. Portfolio Display for creative work examples</li></li></ul><li>Tip 6: Make Yourself Accessible<br /><ul><li>Allow other group members to contact you
  28. 28. Don't require an email address for individuals to connect 
  29. 29. Include your Twitter username in your profile
  30. 30. In Profile Settings, display "Full" profile
  31. 31. Allow people to see your name and headline </li></ul>Don't create roadblocks up for people looking to connect with you<br />
  32. 32. Tip 7: Let People Get to Know You<br /><ul><li>Include your Twitter username in your profile
  33. 33. Include the name of your blog in the websites 
  34. 34. Ask questions
  35. 35. Let others browse your network connections</li></ul>Asking questions is a great way to stay in front of new people, consider emailing to your connections too! <br />
  36. 36. Why should I use Twitter for my job search?<br /><ul><li>To "get on someone's radar"
  37. 37. To know what topics/people are of interest to people you want to develop a relationship with
  38. 38. To build and maintain relationships
  39. 39. Increased your digital presence</li></li></ul><li>Tip 8: Build you Twitter network<br /><ul><li>Follow your network connections on Twitter
  40. 40. Follow those of interest in overlapping groups on Twitter
  41. 41. Follow your Facebook connections 
  42. 42. Find potential LI connections on Twitter
  43. 43. Follow lists created by your Twitter network
  44. 44. Follow those on the lists created by your Twitter network</li></ul>. <br />
  45. 45. Tip 9: Observe your Twitter Network<br /><ul><li>Carefully review updates posted by your Twitter network
  46. 46. Review the lists created by key Twitter connections
  47. 47. Observe how individuals engage one another
  48. 48. Check out individuals mentioned by key Twitter connections</li></ul>By observing your Twitter network, you can get a sense of the important topics of conversation. <br />
  49. 49. Tip 10: Use Twitter<br /><ul><li>Send "at" messages with relevant info or links to key individuals
  50. 50. Be a resource person on your industry 
  51. 51. Send a Direct Message and ask if they would like to connect via LinkedIn
  52. 52. Include relevant Twitter updates on LinkedIn profile</li></ul>Use song titles, phrase, famous events or media to create catchy Twitter messages. <br />
  53. 53. Create a Plan<br /><ul><li>What could you do today to enhance your LI profile?
  54. 54. What LI network building activities can you do this week?
  55. 55. What Twitter activities might enhance existing professional connections? 
  56. 56. Are there 10 people that you would you like to "get on their radar" using Twitter?</li></li></ul><li>Contact me<br />Erika Pryor, Ph. D., Digital Communication Specialist<br /><br />@ErikaPryor/@ErikaWritesCols<br /><br />www.linkedin/in/erikapryor<br />(614) 477-8794<br />