Do you use a variety of social platforms throughout the day? Wish you could view everything in one place instead of opening each social network separately? You can, and here are a few options available to you. This presentation covers the pros and cons of using Hootsuite and Tweetdeck to monitor your social media.

1. Monday, June 17, 2013
Launch & Learn
Using Hootsuite or Tweetdeck
ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

2. Overview
Social Media Management Tools
hootsuite.com
tweetdeck.com

3. WHY?
Why use this tool?

4. HOOTSUITE
Benefits | hootsuite.com
Multi-Platform • Dashboard
• Scheduling, RTs • Track Keywords
• Browser Access • Track Searches
• Mobile | Desktop • Create Lists
• Analytics
• Link Shorteners
•
•
Collaboration
•
Available Apps

5. HOOTSUITE
Free & Paid Options

6. HOOTSUITE
Multiplatform

7. HOOTSUITE
Scheduling

8. HOOTSUITE
Browser-Only

9. HOOTSUITE
Mobile

10. HOOTSUITE
Analytics
Profile Overview
• Engagement (Pro)
•
Comparison (Pro)
• Custom Reports
• URL Click Summary
•
•
Google Analytics

11. HOOTSUITE
Collaboration | http://goo.gl/HO7hR
1. Create an Organization
2. Invite Members
3. Add Social Networks
4. Create Teams
5. Determine Permissions

12. HOOTSUITE
Dashboard
• Searches • Messages
Profiles • Lists
• Wall
• Keywords • Mentions • Favorites
•

13. HOOTSUITE
Social Media Management

14. HOOTSUITE
Auto Link Shortening

15. HOOTSUITE
Extend Hootsuite | https://hootsuite.com/app-directory

16. HOOTSUITE
Cons | hootsuite.com
•
Ow.ly Shortener
$0 - 5 Accounts
• FB EdgeRank
•

17. TWEETDECK
Benefits | tweetdeck.com
• Desktop Version
Free
• Unlimited Accts • Schedule Tweets
• Browser View • Bit.ly URL
•

18. TWEETDECK
Multiple Accounts

19. TWEETDECK
Bit.ly

20. TWEETDECK
Cons | tweetdeck.com
No Collaboration • No FB Pages
• Only FB, TW
• No Analytics
•

21. COMPARISON
Hootsuite vs. Tweetdeck
hootsuite.com
•
Multiple Platforms
Web Interface
• Analytics
• Tweet Scheduling
•
•
Team Collaboration
tweetdeck.com
•
Twitter & Facebook
Web or Desktop
• No Analytics
• Tweet Scheduling
•
•
No Collaboration

22. RESOURCES
Additional Resources
sproutsocial.com
sendible.com
grabinbox.com
bufferapp.com
commun.it

23. Monday, June 17, 2013
Launch & Learn
Using Hootsuite or Tweetdeck
ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad