A successful web site must balance the needs of both the business and its users. To do so effectively requires a clear strategy. The core of any good strategy is measurement.
Measurement plays a vital role in any effective strategy, and ultimately in developing a great user experience. But understanding what to measure, and how, is a challenge for many organizations. This presentation and discussion will focus on how measurement is key to any good user experience strategy.
· Why measurement is the core of any good strategy
· How to determine and measure business goals
· The components of user experience and how to measure them