WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

307 views

Published on

In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks?

Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
307
On SlideShare
0
From Embeds
0
Number of Embeds
56
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WordCamp Stockholm 2016: Content Marketing Done Right for Everyone

  1. 1. Content Marketing Done Right – for everybody!
  2. 2. WHO AMi?
  3. 3. Erik BernskiOld @ErikBernskiold
  4. 4. Consultant Entrepreneur & Businessman Digital Strategist Speaker Economist
  5. 5. A global full-service boutique digital agency
  6. 6. Content Marketing Done Right
  7. 7. 3m+ Blog Posts Per Day
  8. 8. Starting is easy…
  9. 9. …Nailing it is hard!
  10. 10. 3 KEY AREAS
  11. 11. Conversion REACH Analytics
  12. 12. Conversion
  13. 13. Creating Engagement
  14. 14. CLEAR COPYWRITING
  15. 15. LEARN TO LOVE HEADINGS
  16. 16. Point To OTHER ARTICLES
  17. 17. Internal Linking for visitors
  18. 18. Call to Actions for ARticles
  19. 19. Call to Actions for BUSINESS
  20. 20. REACH
  21. 21. TITLES & LONG TAIL KEYWORDS
  22. 22. Maximizing Old Content
  23. 23. Reposting MEET EDGAR COSCHEDULE
  24. 24. Content Success Campaign Success Traffic Sources
  25. 25. CAMPAIGN TRACKING
  26. 26. UTM-Tags
  27. 27. LEAN ANALYTICS
  28. 28. IDEAS PRODUCT MEASUREMEASURE DATA MEASUREBUILD MEASURELEARN
  29. 29. Conversion REACH Analytics
  30. 30. Content Marketing SUCCESS
  31. 31. www.bernskioldmedia.com/en/academy BM Academy
  32. 32. Content Marketing Done Right – for everybody!

×