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This talk is from the WebCoast conference, 2014 and was in swedish.
The talk covered analytics and how we can measure web and digital campaigns to help them become successful. We talked about key metrics to understand, touched on what tools (such as Google Analytics) can be used and tied it all together by integrating social media marketing analysis to create a better analytics mix.
Clipping is a handy way to collect important slides you want to go back to later.