Ericsson Media Vision 2020 - Chema Casaos at #BitBroadcast14
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Ericsson Media Vision 2020 - Chema Casaos at #BitBroadcast14

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Media Vision 2020 - Presentación de Chema Casaos, Director de TV&Media para Ericsson en Iberia, durante el evento Bit Broadcast 2014. IFEMA, Madrid, España.

Media Vision 2020 - Presentación de Chema Casaos, Director de TV&Media para Ericsson en Iberia, durante el evento Bit Broadcast 2014. IFEMA, Madrid, España.

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Ericsson Media Vision 2020 - Chema Casaos at #BitBroadcast14 Presentation Transcript

  • 1. Media vision 2020 The new era of entertainment and connectivity May 20st 2014
  • 2. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 2 Networked society Connected Devices Tv anywhere Video enabled ip Global enabler
  • 3. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 3 Consumerlab annual research The Voice of the Consumer 2012-06-27 | Page 3 100,000/yr RESPONDENTS 1.1 billion REPRESENTING PEOPLE 15 STUDIED MEGACITIES 40 MORE THAN COUNTRIES
  • 4. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 4 50bn Connected Devices 15bn Video enabled ip Global enabler
  • 5. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 5 Game Changers – the 6 serialized elements for strategy to 2020 › The IP imperative › The Cloud Imperative › Changing consumption and bundles › Forever evolving experience › Brand-casting › New money, new players – the Media landscape Time to play 2.0 – Media vision and Game Changers
  • 6. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 6 TOPICS • Consumers • Content • Technology • Devices • Money Flows • Impact on players 2020
  • 7. consumers
  • 8. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 8 FUTURE is about consumer choice – while Reducing complexity › Choice adds complexity › Consumers want one super simple aggregated experience – Aggregate navigation and services – Aggregate discovery – Aggregate payment and billing – Smart recommendation › Consequences are: – Mixing OTT and managed services – Linear TV is just one ingredient – Quality content is very important – Lock-in and binding time avoidance – Reduced large inflexible bundles Personalization Fixed Personalized 2013 2020 › Deep individual consumer insight essential – Recommendation – Personalization – Monetize the consumer – not just the household
  • 9. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 9 › By realizing that the experience is larger than the content itself, new revenue streams are enabled – Multi-device advertising campaigns – E.g. Cinema = movie + popcorn + parking + … – E.g. Football = TV + betting + take away + Twitter + … › The media experience extends across time, platforms, services and media › Improves consumer loyalty and provides new entry points Consumption extends in 2020 Continuous experience throughout the devices and channels (E.g. Football) (Playing the game)(Reading & discussing)(Watching the match) (Following updates) (Betting) (Additional material)
  • 10. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 10 › Consumer ecosystems such as Facebook, Twitter, Amazon, Apple have a head-start › Leverage or build own deep data and analytical tools › Deep individual consumer insight essential – Recommendation – Personalization – Monetize the consumer – not just the household He who knows the consumer best wins Advice, info, recommendations, personalization, support,... User data, habits, personal information, Big data… Source: Ericsson ConsumerLab, Personal Information Economy study 2013
  • 11. content
  • 12. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 12 Paying for content 2020 Willingness to pay for contentHigh Low Live & events Movies & TV-series ”Information” Clips & UGCBackground noiseLive & events Movies & TV-series ”Information” Clips & UGCBackground noise Subsidized by: › Ads, product placement, click to buy, personal info Payment models › Free Subsidized by: › Advertising, click to buy, donations Payment models › Direct consumer › Subscription and transaction Targeted Advertising Content Discovery $ $$ Consumer Analytics Ad Company Operator $
  • 13. Roles & PLAYERS
  • 14. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 14 SUCCESSFUL TV Operators WILL HAVE changeD Consumers WILL HAVE driven CONVERGED multi-screen and personalized TV experiences Linear TV OTT + Improved User Experience + Increased consumption + Higher advert value Converged Experience $
  • 15. technology
  • 16. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 18 ›9.8 Bn Mobile Subscriptions ›8 Bn Mobile Broadband –4x Growth in Mobile Broadband ›1 Bn Fixed Broadband – 75% of Digital TV homes › Mobile BB a key media enabler – For all regions and especially in regions with low fixed infrastructure Broadband IP Source: Ericsson Mobility Report 2013
  • 17. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 19 › Broadband IP enabled growth in on- demand viewing – Time-shift of TV mostly in cloud › 50% consumed time shift › 50% consumed live/linear › IP critical for video delivery – All video away from the home – Majority of video in the home Delivery of video 50% 50%
  • 18. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 20 cloud › Cloud is essential enabler –B2B scenarios for hosting –B2C services and propositions › Agility – Service provision – Updates and new features › Experience – Harmonization of devices – Any content, any device – Consumer links/recommendations › Reduced costs – OPEX model for operators – Centralized processing Elasticity Speed of Innovation Volume Billed OPEX vs. CAPEX Virtualized Environment Multi-Tenant
  • 19. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 21 HEVC -50% : KEY Applications Video over LTE Expensive bandwidth Increasing demand TV Anywhere More HD More screens Telco / IPTV Longer reach More subscribers UHDTV (4K) Critical for delivery
  • 20. devices
  • 21. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 23 › 4x HD resolution › Standard flat screen resolution › Content available – Premium TV services › Consumer devices native ultra HD – Smartphone cameras – Video cameras Ultra HD SCREENS the norm in 2020 HD HD HDHD
  • 22. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 24 › Bring your own device culture firmly in-place – TV service providers leverage all connected devices › Complexity challenge to overcome with unified experience Era of Bring your own device (BYOD)
  • 23. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 25 The Shrinking set top box Today 2020 Conditional Access Local DVR Storage HD RF Tuner or IP Thick Client Local EPG HDMI 1.4 $$$$ Digital Rights Management Cloud DVR Storage UHD IP + RF Tuner (Hybrid) Thin Client with Android/RDK Cloud EPG HDMI 2.0 $$
  • 24. CLOSING
  • 25. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 27 › The Networked Society is realized – 15bn video enabled devices connected to broadband IP › 50/50 – On-demand consumption at parity with live/linear – Long tail and +1 channels move to on-demand › Market revenues have grown to $750bn – up from $530bn in 2013 – Existing service providers embrace OTT › New money, new players – IP connectivity brings new entrants into market 2020 VISION – KEY BELIEFS › Content remains King › Consumer values – personalisation, choice and intelligent recommendation › Advertising more targeted/ profiled › Emerging markets rely on mobility – Limited fixed IP infrastructure, – Leverage investment in local content › 4k main screen the norm
  • 26. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 28
  • 27. Media Vision 2020 | © Ericsson AB 2014 | 2014-05-20 | Page 30 TV customers > 2000 No. 1 In Satellite, Contribution and Distribution markets in more than 100 countries Global on-demand content consumed has been processed by Ericsson solutions > 40% > 750k Video assets processed by Ericsson solutions annually 15+ year track record of first-to-market innovations Multi-award-winning TV Portfolio including 3 Emmys for HDTV, On-Demand and AFD Global video-on-demand viewed delivered by Ericsson solution > 30% 3D TV World’s first live 3D broadcast Our pedigree Solutions that maximize EFFICIENCY of video delivery Solutions that maximize CONSUMER value for OPERATORS Solutions that maximize value of CONTENT