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consumerlab




YOUNG
PROFESSIONALS
AT WORK




The working lives and expectations of the
emerging professional generation in the US

An Ericsson Consumer Insight Summary Report
April 2013
contents                                                                    METHODOLOGY
                                                                            For the purpose of this report Ericsson
THE LEADERS OF THE FUTURE 	                                     3
                                                                            ConsumerLab has conducted qualitative
WHO ARE THE MILLENNIALS? 	                                      4           interviews with 64 22-29 year olds across
PERSONAL LIFE AT WORK 	                                         5           San Francisco and Silicon Valley. Eight
                                                                            individual interviews were conducted with
BRING YOUR OWN DEVICE 	                                         6           people in management positions responsible
MANY PAY FOR WORK USE	                                          7           for younger employees, and four interviews
                                                                            with experts on the millennial generation.
NATURAL SKILLS FOR COMMUNICATION	                               8
                                                                            Further to this, Ericsson ConsumerLab
THE POWER OF PERSONAL NETWORKS 	                                9
                                                                            has carried out an online study of 1,945
POINTS OF TENSION 	                                             10          respondents between the ages of 22-65.
                                                                            This sample represents online US knowledge
WHAT MAKES AN IDEAL COMPANY? 	                                  11
                                                                            workers. Of this group, 479 are classed as
                                                                            Super Millennials, as referred to in this report.




Ericsson consumerlab
the voice of the consumer
Ericsson ConsumerLab has more than 15 years’ experience of           Both quantitative and qualitative methods are used, and
studying people’s behaviors and values, including the way they act   hundreds of hours are spent with consumers from different cultures.
and think about ICT products and services. Ericsson ConsumerLab
provides unique insights on market and consumer trends.              To be close to the market and consumers, Ericsson
                                                                     ConsumerLab has analysts in all regions where Ericsson
Ericsson ConsumerLab gains its knowledge through                     is present, which gives a thorough global understanding
a global consumer research program based on interviews               of the ICT market and business models.
with 100,000 individuals each year, in more than 40 countries
and 15 megacities – statistically representing the views             All ConsumerLab reports can be found at:
of 1.1 billion people.                                               www.ericsson.com/consumerlab



2  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
THE LEADERS
OF THE FUTURE
In this report Ericsson
ConsumerLab looks at the latest
generation to enter the workforce
– the Millennials. In particular, we
                                        Key findings
focus on those aged 22-29 who
are currently in employment.            >	rivate communications
                                          P                                  	 ew expectations
                                                                               N
This generation will have a             	Millennials’ continual             	Millennials work
profound impact on working life           communicative behavior               differently from previous
in the future, as well as bringing        means they bring a good              generations, placing
new skills into the workplace.            deal of their personal lives         different expectations
We examine their attitudes and            into work. However, they do          on communication tools
behavior, and in particular their         not necessarily allow work           and work life in general.
affiliation with communication            to enter their private life.         To keep them engaged
and technology.                                                                and motivated, employers
                                        	 hanging policies
                                          C                                    will need to address any
In the US, approximately                	 is now getting more
                                          It                                   subsequent points of
60 percent of the millennial              common for Millennials to            tension in the workplace.
generation are in work. Of this           bring their personal devices
60 percent, this report will focus        into work. As a result, they       	 ntapped potential
                                                                               U
on those with a college education         will expect policies and           	Companies today are not
who are ambitious, forward-looking        cultures regarding use of            taking full advantage of the
and see themselves taking on              personal devices to be a lot         special skills Millennials
leadership positions in the future.       more open in the future.             possess, especially when
Those who come under this                                                      it comes to technology
                                        	Private phones for work            and their natural talent
category are classed as Super
Millennials, and it is these            	  Almost half of Millennials         for collaboration – both
people who it is believed will              use a private phone for            key competencies for a
have the greatest impact on                 work which they pay for            successful company.
future working life.                        themselves. This means
                                            that they also pay for           	 ork/life balance
                                                                               W
Throughout this report, all figures         work-related use.                	Keeping a balance between
and references to Millennials refer                                            work and leisure time is very
to this smaller category.                                                      important to the millennial
                                                                               generation. Industries and
                                                                               businesses must come up
                                                                               with solutions to help them
                                                                               achieve this.




                                       super
                                       millennials
                       will have the greatest impact on future working life


                                                                   ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 3
WHO ARE THE
Millennials?




                                                                   88 MILLION
                                                                    MILLENNIALS LIVE IN THE US


The millennial generation is a large one, comprising          grew up feeling cherished and unique. This has
some 88 million individuals in the US alone. This number      implications and challenges for the workplace.
is far greater than that of the previous generation –
Generation X – which is generally estimated to be             Throughout their childhoods, Millennials were
around 55 million. The number of Millennials in the           encouraged to have close relationships with their
workplace will soon outnumber other generations.              parents, teachers and coaches. This has carried over
                                                              into the workplace. Millennials want close relationships
The way in which Millennials were raised has had a            with their supervisors, and expect frequent feedback.
profound impact on their world view. Parents of the           They dislike ambiguity and expect transparency and
boomer generation had a tendency to hover attentively         fairness in all their dealings with work organizations.
around their children, directing and supervising a broad
range of activities. As a result, the millennial generation   Unlike their boomer parents, Millennials are
                                                              not workaholics. They believe in a clearly defined
                                                              work/life balance, and they expect companies to
                                                              have policies in place to help them achieve this. Though
                                                              goal-oriented, Millennials are not as long-sighted as
          Millennials want to know                            their predecessors. They are less willing to pay dues,
          the big picture. They also                          and unlikely to pursue the delayed gratification of a
                                                              gradual promotion track.
          feel that they should have
                                                              One of the most notable differences between
          a friendship with their                             Millennials and other generations is their relationship
          supervisor. They are very                           with technology. Due to the rapid changes in technology
                                                              over the last 25 years, Millennials have become highly
          egalitarian in their world                          adaptable and naturally fast-paced. In their eyes change
          view because they grew                              is a constant, which can lead to impatience when
                                                              working in organizations using outdated technology.
          up with their parents
          being their best friends.”                          Newer technologies have enabled fast-paced
                                                              communication to become second nature to
          Expert in the millennial generation                 Millennials. They are particularly adept at working
          Karen Myers                                         in teams, having been frequently encouraged
                                                              to do so throughout their school years.


4  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
PERSONAL
LIFE AT WORK

                the majority of
                MILLENNIALS carry
                out personal tasks
                during work hours




In their personal lives, Millennials are in continual      However, it does not work both ways. Millennials
correspondence with friends and family. This has an        are less willing to let work disrupt their private lives
impact on how they behave at work. The majority            – especially at the weekend. This reluctance is partly
of Millennials say they carry out personal tasks during    due to how they view life in general. They view work
work hours. Though keen to perform well at work, it        as just one aspect of life, and place more value on the
is virtually impossible for them to leave their personal   sanctity of free time compared to previous generations.
lives behind, as they typically check Facebook, conduct
IM chats and send and receive texts on their devices
throughout the day. This is seen as a right rather
than a benefit.


                                                                     ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 5
BRING YOUR OWN DEVICE

Figure 1: Personal devices regularly brought to work                                Figure 2: Work devices regularly taken home

        Laptop                   23%                                                      Laptop                                    55%
          Tablet                  25%                                                       Tablet                                          68%
Regular mobile                                 47%                              Regular mobile                                44%
  Smartphone                                                         88%             Smartphone                                                              95%
Source: Ericsson ConsumerLab, Young Professionals at Work 2013                  Source: Ericsson ConsumerLab, Young Professionals at Work 2013
Study base: Personally own respective devices                                   Study base: Have respective devices provided by employer


Millennials rely on their connected devices for                                     Half of Millennials regularly bring a laptop,
both work and personal use.                                                         tablet or regular mobile phone home from the
                                                                                    workplace. This is usually for a combination of
Smartphones provided by an employer are more                                        work and personal tasks, or for work tasks only.
regularly taken home from work than any other work                                  Those who leave their devices at work do so to
device. They are also the most common personal                                      avoid carrying them back and forth, and to keep
device to be brought into work. People tend to have                                 their work and personal lives separate.
a more emotional attachment to their smartphones,
as their personal apps and social networks help                                     As a result of this crossover, company policies
them to maintain a connection with the outside                                      are changing. Most companies still pursue policies
world. This makes them difficult to be without.                                     regarding which services/apps their employees are
                                                                                    allowed to install on their work devices.
As many as 25 percent of Millennials regularly
bring their personal laptop or tablet into the workplace.                           However, the Millennial habit of bringing personal
These are mostly used for a combination of personal                                 communication to work has forced companies to make
and work-related tasks. 37 percent of those who bring                               other policies more open, allowing personally owned
personal devices into work use them only for personal                               devices to be connected to the work network and
reasons; the main reason for this is to avoid employers                             giving them access to work communication services.
interfering with their private life. On a work device,
the chance of this happening is greater.

      80%                                                                                   Figure 3: Services used at work on personal devices
      70%
      60%
                   28%            30%
      50%                                         27%
      40%
                                                                  27%                         22%
      30%
                                                                              13%
      20%          41%            41%             35%                                                          13%              11%              6%
      10%                                                         20%         19%             27%
                                                                                                               11%              11%              8%
       0%
      10%                        20%              25%             23%         17%
      20%          33%                                                        10%
                                                                                            For personal use                  For work
      30%                         16%             16%             16%
                                                                                                Continuously                       Continuously
      40%          14%                                                                          Once or twice a day                Once or twice a day
      50%
                                                                                            Source: Ericsson ConsumerLab, Young Professionals at Work 2013
      60%
                                                                                            Study base: Mobile phone users
      70%
      80%
                                                                                                                                              ca deo
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6  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
MANY PAY
FOR WORK USE




45%                       pay for
                                                             Figure 4: How many mobile phones do you use?



                          work use                                                        4%
                                                                             11%


There is a pattern to the way in which most Millennials
use their mobile phones. While the majority use a single
                                                                                                                       55%
phone for both private and work-related tasks,
30 percent only use their phone for personal reasons.              30%
As we’ve seen, many use their private phones for work.
45 percent pay for this themselves, covering the cost
of both work and personal communication. 23 percent
have their mobile phone subscriptions either fully or
partly paid for by their employer. In this case it is more
likely to be a smartphone than a regular phone.

However, having part or all of the subscription paid for           One – Both for for work and personal use
                                                                     One – Both work and personal use

by the employer is not always considered a good thing.             One – Personal useuse only
                                                                     One – Personal only
When those who pay their own subscriptions were                    Two – One for for work, one personal use use
                                                                     Two – One work, one for for personal
asked if they would like to have their mobile phone                Two – ForFor both
                                                                     Two – both
provided and paid for by their employer, 50 percent
said no. The main reason for this comes back to              Source: Ericsson ConsumerLab, Young Professionals at Work 2013
                                                             Study base: Mobile phone users
keeping work life and personal life separate.


                                                                        ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 7
NATURAL SKILLS
FOR communication



                                                                       I remember how
                                                                       people respond to
                                                                       different communication.
                                                                       I take mental notes,
                                                                       I just remember.”
                                                                       Millennial



Responsiveness is a hallmark of the millennial           	 rich, with the ability to convey
                                                            Be
generation. They seem to have a natural understanding       a complete range of human emotion
of each method of communication, carrying a mental       	 Enable attachments and links
profile of each one’s strengths and weaknesses and
which situations they are best suited for.               	 mobile, operating from multiple platforms
                                                            Be
                                                            wherever the user happens to be
Millennials use a wide range of communication            	Provide an electronic record of what
tools. In order to be useful, these tools must              was said and agreed to
meet several conditions. They should:
                                                         Ideally, it should be possible to carry out
	 asynchronous, allowing the recipient time to
  Be                                                     multiple tasks simultaneously and not demand
  respond to a message in their own time, as well as     all of the user’s attention at once. Millennials favor
  offering the potential for immediate feedback          modes that allow them to multitask, deliberately
	 multi-modal, allowing multiple connections at the
  Be                                                     avoiding those that don’t. Multitasking comes
  same time, either as a group or with simultaneous      naturally to this generation – they grew up with it.
  individual conversations
	 casual, allowing participants to connect naturally
  Be
  without impositions on how a conversation should
  be conducted




         For Millennials, technology is a sixth sense. It’s a way of
         knowing the world. There is no real cognitive processing like
         there is for other generations who learn it later in life.”
         Expert in the millennial generation
         Andrea Hershatter


8  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
the power of
personal networks
Figure 5: How often do you use your personal social network for work related issues?


      50


      40


      30


      20


      10


       0
               Several times a week                      Weekly                         Monthly                       Never
                                                                                                               Source: Ericsson ConsumerLab,
              Super Millennial (22-29)         Generation X (30-46)        Boomers (47-65)                    Young Professionals at Work 2013
                                                                                                                                Study base: All




Reaching out to friends and contacts comes naturally
to Millennials, not only personally but professionally.
                                                                                                          use A personal
They use the power of their personal networks to solve
work-related issues, where previous generations would
                                                                                       20%                network to get
                                                                                                          help for work-
have confined these questions to their colleagues.                                                        related issues
Personal networks can be used to address a variety                                                        every day
of tasks, but are most often used for small, tactical
jobs. In this way the company benefits too.                                  Physical sources such as books, magazines, journals
                                                                             and newspaper articles are still used frequently, even
While internet searches still dominate across the                            among the digital generation. But when it comes to
board when it comes to information gathering, the                            more recent online sources such as blogs and Twitter,
second choice is usually to ask someone face-to-face.                        younger generations are the predominant users.


   Figure 6: Most common sources of information gathering for work

     100

     80

     60

      40

      20

      0
            Internet      Ask           Personal    Physical      Online       Books     Magazines    Blogs     YouTube          Twitter
             search     someone         network     reports       books
                          f-t-f          (online)                                                              Source: Ericsson ConsumerLab,
                                                                                                              Young Professionals at Work 2013
             Super Millennial (22-29)         Generation X (30-46)         Boomers (47-65)                                      Study base: All




                                                                                         ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 9
Points of tension


                                                                                           A WORK/LIFE
                                                                                           BALANCE IS
                                                                                           AN IMPORTANT
                                                                                           FACTOR FOR
                                                                                           Millennials




When entering work for the first time, most points of        future is uncertain. This reality has been difficult
tension stem from the differences people experience          for them as it challenges their natural optimism
between what life is like at work, and what it was like      and self-confidence, characteristics acquired
growing up.                                                  from their upbringing by doting boomer parents.

At a time when jobs are relatively scarce, Millennials are   As previously discussed, a key factor for many
entering the workforce in huge numbers. For many, the        Millennials is their company’s respect for a work/life
                                                             balance. This is one of the most important components
                                                             for job satisfaction. Maintaining relationships with
                                                             friends and family is considered very high priority.
         They are very,                                      Millennials are happiest when they have flexible
                                                             working hours (with no overtime), liberal policies
         very comfortable with                               towards personal communications, the option to
         change. They have a                                 telecommute on certain days and the ability to
                                                             block work communications at the weekend.
         global awareness, they
                                                             The sense of equality that Millennials learned from
         are very resilient, they                            their friendships with parents and teachers growing
         are technologically very                            up translates directly to the workplace. Millennials
                                                             expect everyone to be equal, and for there to be
         savvy, creative and                                 transparency, fairness – and no hierarchy.
         collaborative.”                                     Finally, Millennials are impatient. As part of the Facebook
         Expert in the millennial generation                 generation, they want instant gratification. This gives
         Maureen Buehler                                     them a low tolerance for modes of communication
                                                             that are slow or do not provide immediate feedback.


10  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
What makes an
ideal company?




                         transparency,
                         clear directions
                         and constant
                         feedback




Millennials are excellent natural collaborators, and perform
well working closely in teams enabled by technology.
As proficient multitaskers, they favor modes of
communication that allow them to do many things at once
                                                                 When Millennials become
– and become impatient with companies that fail to invest        managers, I think there
in up-to-date collaborative technology. Growing up with
change as a constant has made them naturally innovative
                                                                 will be zero tolerance
and more forward-looking than previous generations.              for inefficient systems in
In the eyes of a Millennial, an ideal company                    technology. They already
should allow them to sustain their personal lives at
work. It should also offer them the opportunity to work
                                                                 don’t understand the
in teams, preferably with others of their own age. There         legacy systems.”
should be transparency, clear directions and constant
                                                                 Expert in the millennial generation
feedback from managers and supervisors, with whom
                                                                 Andrea Hershatter
Millennials expect to have a close relationship. In order
to perform optimally, having the latest technology is
a must, especially when it comes to communication.

While the ideal company by this description is rare,
it is likely that more will emerge in the future. As
Millennials themselves get into power and start taking
on management positions, working life as we know
it looks set to change, becoming more networked,
social and collaborative – with a greater emphasis
                                                               NETWORKED, SOCIAL
on uninterrupted leisure time.                                 AND COLLABORATIVE
                                                                 ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 11
Ericsson is the world’s leading provider of communications
technology and services. We are enabling the Networked Society
with efficient real-time solutions that allow us all to study, work and
live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators
and other industries. Today more than 40 percent of the world’s
mobile traffic goes through Ericsson networks and we support
customers’ networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000
people. Founded in 1876, Ericsson is headquartered in Stockholm,
Sweden. In 2011 the company had revenues of SEK 226.9 billion
(USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm
and NASDAQ, New York stock exchanges.




The content of this document is subject to revision without
notice due to continued progress in methodology, design and
manufacturing. Ericsson shall have no liability for any error or
damage of any kind resulting from the use of this document.




Ericsson
SE-126 25 Stockholm, Sweden
Telephone +46 10 719 00 00
Fax +46 8 18 40 85                                                             EAB-13:011073
www.ericsson.com                                                          © Ericsson AB 2013

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ConsumerLab Young Professionals at Work Report

  • 1. consumerlab YOUNG PROFESSIONALS AT WORK The working lives and expectations of the emerging professional generation in the US An Ericsson Consumer Insight Summary Report April 2013
  • 2. contents METHODOLOGY For the purpose of this report Ericsson THE LEADERS OF THE FUTURE 3 ConsumerLab has conducted qualitative WHO ARE THE MILLENNIALS? 4 interviews with 64 22-29 year olds across PERSONAL LIFE AT WORK 5 San Francisco and Silicon Valley. Eight individual interviews were conducted with BRING YOUR OWN DEVICE 6 people in management positions responsible MANY PAY FOR WORK USE 7 for younger employees, and four interviews with experts on the millennial generation. NATURAL SKILLS FOR COMMUNICATION 8 Further to this, Ericsson ConsumerLab THE POWER OF PERSONAL NETWORKS 9 has carried out an online study of 1,945 POINTS OF TENSION 10 respondents between the ages of 22-65. This sample represents online US knowledge WHAT MAKES AN IDEAL COMPANY? 11 workers. Of this group, 479 are classed as Super Millennials, as referred to in this report. Ericsson consumerlab the voice of the consumer Ericsson ConsumerLab has more than 15 years’ experience of Both quantitative and qualitative methods are used, and studying people’s behaviors and values, including the way they act hundreds of hours are spent with consumers from different cultures. and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends. To be close to the market and consumers, Ericsson ConsumerLab has analysts in all regions where Ericsson Ericsson ConsumerLab gains its knowledge through is present, which gives a thorough global understanding a global consumer research program based on interviews of the ICT market and business models. with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views All ConsumerLab reports can be found at: of 1.1 billion people. www.ericsson.com/consumerlab 2  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
  • 3. THE LEADERS OF THE FUTURE In this report Ericsson ConsumerLab looks at the latest generation to enter the workforce – the Millennials. In particular, we Key findings focus on those aged 22-29 who are currently in employment. > rivate communications P ew expectations N This generation will have a Millennials’ continual Millennials work profound impact on working life communicative behavior differently from previous in the future, as well as bringing means they bring a good generations, placing new skills into the workplace. deal of their personal lives different expectations We examine their attitudes and into work. However, they do on communication tools behavior, and in particular their not necessarily allow work and work life in general. affiliation with communication to enter their private life. To keep them engaged and technology. and motivated, employers hanging policies C will need to address any In the US, approximately is now getting more It subsequent points of 60 percent of the millennial common for Millennials to tension in the workplace. generation are in work. Of this bring their personal devices 60 percent, this report will focus into work. As a result, they ntapped potential U on those with a college education will expect policies and Companies today are not who are ambitious, forward-looking cultures regarding use of taking full advantage of the and see themselves taking on personal devices to be a lot special skills Millennials leadership positions in the future. more open in the future. possess, especially when Those who come under this it comes to technology Private phones for work and their natural talent category are classed as Super Millennials, and it is these Almost half of Millennials for collaboration – both people who it is believed will use a private phone for key competencies for a have the greatest impact on work which they pay for successful company. future working life. themselves. This means that they also pay for ork/life balance W Throughout this report, all figures work-related use. Keeping a balance between and references to Millennials refer work and leisure time is very to this smaller category. important to the millennial generation. Industries and businesses must come up with solutions to help them achieve this. super millennials will have the greatest impact on future working life ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 3
  • 4. WHO ARE THE Millennials? 88 MILLION MILLENNIALS LIVE IN THE US The millennial generation is a large one, comprising grew up feeling cherished and unique. This has some 88 million individuals in the US alone. This number implications and challenges for the workplace. is far greater than that of the previous generation – Generation X – which is generally estimated to be Throughout their childhoods, Millennials were around 55 million. The number of Millennials in the encouraged to have close relationships with their workplace will soon outnumber other generations. parents, teachers and coaches. This has carried over into the workplace. Millennials want close relationships The way in which Millennials were raised has had a with their supervisors, and expect frequent feedback. profound impact on their world view. Parents of the They dislike ambiguity and expect transparency and boomer generation had a tendency to hover attentively fairness in all their dealings with work organizations. around their children, directing and supervising a broad range of activities. As a result, the millennial generation Unlike their boomer parents, Millennials are not workaholics. They believe in a clearly defined work/life balance, and they expect companies to have policies in place to help them achieve this. Though goal-oriented, Millennials are not as long-sighted as Millennials want to know their predecessors. They are less willing to pay dues, the big picture. They also and unlikely to pursue the delayed gratification of a gradual promotion track. feel that they should have One of the most notable differences between a friendship with their Millennials and other generations is their relationship supervisor. They are very with technology. Due to the rapid changes in technology over the last 25 years, Millennials have become highly egalitarian in their world adaptable and naturally fast-paced. In their eyes change view because they grew is a constant, which can lead to impatience when working in organizations using outdated technology. up with their parents being their best friends.” Newer technologies have enabled fast-paced communication to become second nature to Expert in the millennial generation Millennials. They are particularly adept at working Karen Myers in teams, having been frequently encouraged to do so throughout their school years. 4  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
  • 5. PERSONAL LIFE AT WORK the majority of MILLENNIALS carry out personal tasks during work hours In their personal lives, Millennials are in continual However, it does not work both ways. Millennials correspondence with friends and family. This has an are less willing to let work disrupt their private lives impact on how they behave at work. The majority – especially at the weekend. This reluctance is partly of Millennials say they carry out personal tasks during due to how they view life in general. They view work work hours. Though keen to perform well at work, it as just one aspect of life, and place more value on the is virtually impossible for them to leave their personal sanctity of free time compared to previous generations. lives behind, as they typically check Facebook, conduct IM chats and send and receive texts on their devices throughout the day. This is seen as a right rather than a benefit. ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 5
  • 6. BRING YOUR OWN DEVICE Figure 1: Personal devices regularly brought to work Figure 2: Work devices regularly taken home Laptop 23% Laptop 55% Tablet 25% Tablet 68% Regular mobile 47% Regular mobile 44% Smartphone 88% Smartphone 95% Source: Ericsson ConsumerLab, Young Professionals at Work 2013 Source: Ericsson ConsumerLab, Young Professionals at Work 2013 Study base: Personally own respective devices Study base: Have respective devices provided by employer Millennials rely on their connected devices for Half of Millennials regularly bring a laptop, both work and personal use. tablet or regular mobile phone home from the workplace. This is usually for a combination of Smartphones provided by an employer are more work and personal tasks, or for work tasks only. regularly taken home from work than any other work Those who leave their devices at work do so to device. They are also the most common personal avoid carrying them back and forth, and to keep device to be brought into work. People tend to have their work and personal lives separate. a more emotional attachment to their smartphones, as their personal apps and social networks help As a result of this crossover, company policies them to maintain a connection with the outside are changing. Most companies still pursue policies world. This makes them difficult to be without. regarding which services/apps their employees are allowed to install on their work devices. As many as 25 percent of Millennials regularly bring their personal laptop or tablet into the workplace. However, the Millennial habit of bringing personal These are mostly used for a combination of personal communication to work has forced companies to make and work-related tasks. 37 percent of those who bring other policies more open, allowing personally owned personal devices into work use them only for personal devices to be connected to the work network and reasons; the main reason for this is to avoid employers giving them access to work communication services. interfering with their private life. On a work device, the chance of this happening is greater. 80% Figure 3: Services used at work on personal devices 70% 60% 28% 30% 50% 27% 40% 27% 22% 30% 13% 20% 41% 41% 35% 13% 11% 6% 10% 20% 19% 27% 11% 11% 8% 0% 10% 20% 25% 23% 17% 20% 33% 10% For personal use For work 30% 16% 16% 16% Continuously Continuously 40% 14% Once or twice a day Once or twice a day 50% Source: Ericsson ConsumerLab, Young Professionals at Work 2013 60% Study base: Mobile phone users 70% 80% ca deo S or ial ca ice lin p e et M l ai on ho M ub lls tw oc rn ks lls t/I e Vo Em Vi /S uT S te ha ne S xt In Yo C Te 6  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
  • 7. MANY PAY FOR WORK USE 45% pay for Figure 4: How many mobile phones do you use? work use 4% 11% There is a pattern to the way in which most Millennials use their mobile phones. While the majority use a single 55% phone for both private and work-related tasks, 30 percent only use their phone for personal reasons. 30% As we’ve seen, many use their private phones for work. 45 percent pay for this themselves, covering the cost of both work and personal communication. 23 percent have their mobile phone subscriptions either fully or partly paid for by their employer. In this case it is more likely to be a smartphone than a regular phone. However, having part or all of the subscription paid for One – Both for for work and personal use One – Both work and personal use by the employer is not always considered a good thing. One – Personal useuse only One – Personal only When those who pay their own subscriptions were Two – One for for work, one personal use use Two – One work, one for for personal asked if they would like to have their mobile phone Two – ForFor both Two – both provided and paid for by their employer, 50 percent said no. The main reason for this comes back to Source: Ericsson ConsumerLab, Young Professionals at Work 2013 Study base: Mobile phone users keeping work life and personal life separate. ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 7
  • 8. NATURAL SKILLS FOR communication I remember how people respond to different communication. I take mental notes, I just remember.” Millennial Responsiveness is a hallmark of the millennial rich, with the ability to convey Be generation. They seem to have a natural understanding a complete range of human emotion of each method of communication, carrying a mental Enable attachments and links profile of each one’s strengths and weaknesses and which situations they are best suited for. mobile, operating from multiple platforms Be wherever the user happens to be Millennials use a wide range of communication Provide an electronic record of what tools. In order to be useful, these tools must was said and agreed to meet several conditions. They should: Ideally, it should be possible to carry out asynchronous, allowing the recipient time to Be multiple tasks simultaneously and not demand respond to a message in their own time, as well as all of the user’s attention at once. Millennials favor offering the potential for immediate feedback modes that allow them to multitask, deliberately multi-modal, allowing multiple connections at the Be avoiding those that don’t. Multitasking comes same time, either as a group or with simultaneous naturally to this generation – they grew up with it. individual conversations casual, allowing participants to connect naturally Be without impositions on how a conversation should be conducted For Millennials, technology is a sixth sense. It’s a way of knowing the world. There is no real cognitive processing like there is for other generations who learn it later in life.” Expert in the millennial generation Andrea Hershatter 8  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
  • 9. the power of personal networks Figure 5: How often do you use your personal social network for work related issues? 50 40 30 20 10 0 Several times a week Weekly Monthly Never Source: Ericsson ConsumerLab, Super Millennial (22-29) Generation X (30-46) Boomers (47-65) Young Professionals at Work 2013 Study base: All Reaching out to friends and contacts comes naturally to Millennials, not only personally but professionally. use A personal They use the power of their personal networks to solve work-related issues, where previous generations would 20% network to get help for work- have confined these questions to their colleagues. related issues Personal networks can be used to address a variety every day of tasks, but are most often used for small, tactical jobs. In this way the company benefits too. Physical sources such as books, magazines, journals and newspaper articles are still used frequently, even While internet searches still dominate across the among the digital generation. But when it comes to board when it comes to information gathering, the more recent online sources such as blogs and Twitter, second choice is usually to ask someone face-to-face. younger generations are the predominant users. Figure 6: Most common sources of information gathering for work 100 80 60 40 20 0 Internet Ask Personal Physical Online Books Magazines Blogs YouTube Twitter search someone network reports books f-t-f (online) Source: Ericsson ConsumerLab, Young Professionals at Work 2013 Super Millennial (22-29) Generation X (30-46) Boomers (47-65) Study base: All ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 9
  • 10. Points of tension A WORK/LIFE BALANCE IS AN IMPORTANT FACTOR FOR Millennials When entering work for the first time, most points of future is uncertain. This reality has been difficult tension stem from the differences people experience for them as it challenges their natural optimism between what life is like at work, and what it was like and self-confidence, characteristics acquired growing up. from their upbringing by doting boomer parents. At a time when jobs are relatively scarce, Millennials are As previously discussed, a key factor for many entering the workforce in huge numbers. For many, the Millennials is their company’s respect for a work/life balance. This is one of the most important components for job satisfaction. Maintaining relationships with friends and family is considered very high priority. They are very, Millennials are happiest when they have flexible working hours (with no overtime), liberal policies very comfortable with towards personal communications, the option to change. They have a telecommute on certain days and the ability to block work communications at the weekend. global awareness, they The sense of equality that Millennials learned from are very resilient, they their friendships with parents and teachers growing are technologically very up translates directly to the workplace. Millennials expect everyone to be equal, and for there to be savvy, creative and transparency, fairness – and no hierarchy. collaborative.” Finally, Millennials are impatient. As part of the Facebook Expert in the millennial generation generation, they want instant gratification. This gives Maureen Buehler them a low tolerance for modes of communication that are slow or do not provide immediate feedback. 10  ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK
  • 11. What makes an ideal company? transparency, clear directions and constant feedback Millennials are excellent natural collaborators, and perform well working closely in teams enabled by technology. As proficient multitaskers, they favor modes of communication that allow them to do many things at once When Millennials become – and become impatient with companies that fail to invest managers, I think there in up-to-date collaborative technology. Growing up with change as a constant has made them naturally innovative will be zero tolerance and more forward-looking than previous generations. for inefficient systems in In the eyes of a Millennial, an ideal company technology. They already should allow them to sustain their personal lives at work. It should also offer them the opportunity to work don’t understand the in teams, preferably with others of their own age. There legacy systems.” should be transparency, clear directions and constant Expert in the millennial generation feedback from managers and supervisors, with whom Andrea Hershatter Millennials expect to have a close relationship. In order to perform optimally, having the latest technology is a must, especially when it comes to communication. While the ideal company by this description is rare, it is likely that more will emerge in the future. As Millennials themselves get into power and start taking on management positions, working life as we know it looks set to change, becoming more networked, social and collaborative – with a greater emphasis NETWORKED, SOCIAL on uninterrupted leisure time. AND COLLABORATIVE ERICSSON CONSUMERLAB YOUNG PROFESSIONALS AT WORK 11
  • 12. Ericsson is the world’s leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscribers. We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges. The content of this document is subject to revision without notice due to continued progress in methodology, design and manufacturing. Ericsson shall have no liability for any error or damage of any kind resulting from the use of this document. Ericsson SE-126 25 Stockholm, Sweden Telephone +46 10 719 00 00 Fax +46 8 18 40 85 EAB-13:011073 www.ericsson.com © Ericsson AB 2013