IP communications to billions of people coming soon to a web broswer near you (a)

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Master Class – IP Communications to Billions of People – Coming soon to a Web Browser Near you …

Master Class – IP Communications to Billions of People – Coming soon to a Web Browser Near you
Speaker Håkan Sessle, Head of Business Development Communication Services. Presentation from the Broadband World Forum, Amsterdam, 2012

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  • 1. IP COMMUNICATIONSto BILLIONS OF PEOPLECOMING SOON TO A WEB BROWSER NEAR YOUHåkan SessleEricsson | Customer Business Development
  • 2. A MULTI-SCREEN WORLD Smartphone Tablet Laptop/PC Television › Context drives device choice – the users moves seamlessly between the devices throughout the day depending on location/time to spare/goal/and state of mind › Often multiple devices are used throughout a session, sometimes even multiple devices are used at the same time. The capability of the web browser to provide a cross-device andmulti-screen environment makes it the platform of choice for multiple services IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 2
  • 3. YES, WE CAN DOVOICE/VIDEO TODAY ... Video Calling on Skype Laptop/PC Smartphone Television But it is › Proprietary with no interoperability › Dependet on 3rd party plug-ins/add-ons › Not easy to deplyIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page3
  • 4. ENHANCING THE WEB 1(2) Service Provider Web application Device Device Web application Web application Control Plane APIs APIs Browser RTC Media Browser RTCIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page4
  • 5. ENHANCING THE WEB 2(2) Service Provider Gateway Web application Device HTTP to SIP Web application IMS Control Plane APIs Browser RTC Media RelayIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page5
  • 6. Standing on theshoulders of giants› Up until WebRTC, building real time voice and video calling solutions required a lot of investments› WebRTC lowers the barriers of entry but it is still not so simple to design – ubiquitous service access, – interopeability with existing services – telco levels of quality and realiability› Standing on the shoulders of giants is the opposite of reinventing the wheelIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page6
  • 7. The bestof two worlds Internet Assets Telecom Assets Combining the strengths of the browser integrated functionality with the telecom backend assetsIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page7
  • 8. EXTENDING THE REACH OF TELECOM SERVICES Address and Contact Bar Communication DashboardAugmented WebCommunication Mozilla Firefox on OS X IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 8
  • 9. WEBRTC OPPORTUNTIESFOR OPERATORS MESSAGING & REAL-TIME COMMUNICATION SaaSEnterprise Unified Communication Operator Key Advantages: › Community of 6B people Voice/Video Conference › User in Control › Service Assurance SMS/ Mobile Telephony › Interworking with MMS existing services VoIP Apps › One-stop Shop for Communication Services RCS Social NetworkingConsumer Messaging Voice Video Mobile Services VoIP/SIP Web / Internet Source: Ericsson AnalysisIP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page9
  • 10. THE FUTURE OF COMMUNICATION Retail Security Context-based Healthcare Communication Gaming Multi- Extensible media feature set Logistics Field Force VoLTE Multi-Education Multi-device access Government IP Communications to Billions of People – Coming soon to a Web Browser Near you | Commercial in confidence | © Ericsson AB 2012 | 2012-09-18 | Page 10