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How to implement Smart Networks to unlock more profitfrancois.lemarchand@ericsson.com
Fixed and MobileUse cases highlights                                                                            Internet  ...
Smart Networksbuilding blocks                 Subscription Fee                                                            ...
Policy orchestration   End to end QoS management                                                                          ...
policy and chargingCharging integration via Sy                                                              User          ...
BNG dynamic services Subscriber & content services   Unlimited    Max rate  Fair cap only                                 ...
Enterprise servicesPremium Qos & Cloud acceleration                                 Dynamic bearer                        ...
OTT&content deliverymonetization & content delivery                                                                       ...
Unified Analytics solutionFixed & Mobile, service & transport                                                             ...
SDN NETWORK Exposure new service paradigmCurrent Networks                                                                 ...
SDN Service chainingStandard, dynamic flow control               Subscriber policy on                                     ...
Service policy chaining Openflow controlled SLBAAA: Service chain (string TLV) for subscriber: “DPI”, “URL”,            “N...
Datacenter VPN gW   DC & Internet infrastructure Maps WIFI                                                                ...
How to implement smart networks to unlock more profit
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How to implement smart networks to unlock more profit

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Traffic Management - How to implement Smart Networks to unlock more profit
Speaker Francois Lemarchand, Director, IP Strategies
Presentation from the Broadband World Forum, Amsterdam, 2012

Published in: Technology
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Transcript of "How to implement smart networks to unlock more profit"

  1. 1. How to implement Smart Networks to unlock more profitfrancois.lemarchand@ericsson.com
  2. 2. Fixed and MobileUse cases highlights Internet Fixed TIME-BANDPERSONALIZED  Content-Under “14”SERVICES Volume and Bill Shocks AlertsUSER DATA-PLAN BRO NZE PLAN BW an Fair Usage Policies Time Period ? P2p, heavyNETWORKPROTECTION users,.. Network Peak – hour, Location   PrioritizeOTT-TRAFFIC “Reuters.com ” IMS IMSNETWORKSERVICES VoLTE with QCI1 on ? Dedicated Bearer How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 2
  3. 3. Smart Networksbuilding blocks Subscription Fee Premium Delivery Fee Subscriber Policy & charging Internet & OTT API’s Enforcement GW Service aware Network Service platformsHow to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 3
  4. 4. Policy orchestration End to end QoS management Converged Policy Mgr QoS Scheduling Accounting, Accounting Dynamic Scheduling Enforcement monitoring CoA Rx PCRFDedicated bearer BPCF (optional) Gx Signaling (GTPC) Detection / classification PGW Mobile Signaling (ANCP) Marking (DSCP) DPI HGW Aggreg. BNG Core › Fixed & mobile broadband have different service enforcement points, logic, protocols & location › Implementation of a converged policy service – Fixed, Mobile & Wifi controller is the enabler to converged smart services How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 4
  5. 5. policy and chargingCharging integration via Sy User Product Customer care Provisioning communication Management• User Policy Group ID, SDP Policy & LifeCycle Charging User Profile Rx• Data and other IMS, services Sy Video consumption• Refill Status Charging PCRF SOAP• Balance Status 3rd Parties• Credit Limits Gy Gx/Rx PGW DPI, TDF How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 5
  6. 6. BNG dynamic services Subscriber & content services Unlimited Max rate Fair cap only Operator AAA Content Priority Radius CoA OTT Always Per serviceBase + OTT pack Per Sub. Cap Rate Cap Volume Per application type – user controlled Per domain – OTT specific package Base only BNG Per session – i.e. “watch in HD” charge Cap Rate Cap Volume › Per subscriber and per service logic on the BNG – Separate lifecycle, quotas, QoS for each subscriber service – Dynamic instantiation and changes via CoA How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 6
  7. 7. Enterprise servicesPremium Qos & Cloud acceleration Dynamic bearer Enterprise Cloud control for ERP Acceleration Premium internetPriority SchedulingGold rate & volume Private Cloud PCRF BCA BPCF Public Cloud App prioritization Fixed BNG DPI PGW Public Cloud Mobile L2 & L3VPN Over Residential BBHow to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 7
  8. 8. OTT&content deliverymonetization & content delivery Mobile Cloud PCRF CDN Accelerator (SAPC) Fixed BNG PGW PaaS CDN Operator Services Mobile Telco Cloud platform Location CPU, BW, Storate QoS API & Network Operator managed exposure CDNHow to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 8
  9. 9. Unified Analytics solutionFixed & Mobile, service & transport Converged Analytics ENIQ Mobile PGW DPI TIC HGW Metro BNG Core NAT› End 2 End service KPI’s› Network & subscriber behavior analysis› OTT and application trend analysis & customer profilingHow to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 9
  10. 10. SDN NETWORK Exposure new service paradigmCurrent Networks Split Architectures NW Virtualization HW Abstraction Potential benefits› Control plane (OS) co- › Operators: located with FW plane › Service velocity Programmability › Lower OPEX due to central› Each vendor OS can provisioning & management only control that › Lower capex with COTS platforms vendor’s nodes › Vendors: › Greater feature velocity › Software business opportunities How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 10
  11. 11. SDN Service chainingStandard, dynamic flow control Subscriber policy on 1 connection or dynamic DPI application policy AAA OFC 2 IDS Dynamic flow TIC offload interface Flow 3 Switch GW NAT› Faster time to market for new services› Enable dynamic service modification during session lifetime for innovative service activation› Enhanced high touch service scaling via dynamic offload of elephant flowsHow to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 11
  12. 12. Service policy chaining Openflow controlled SLBAAA: Service chain (string TLV) for subscriber: “DPI”, “URL”, “NAT” AAA DPI IDS URL NAT OpenFlow Controller retrieve subscriber source IP & definesflow path based on AAA service chains – command external OpenFlow SLB/ OpenFlow switch OFC GW OFS › Embedded OpenFlow Controller on the GW can derives Flow orchestration primitives from the AAA information and subscriber source IP › External SLB which provides load sharing & protection of the service appliance now also enforce chaining (Act as an OpenFlow Switch) How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 13
  13. 13. Datacenter VPN gW DC & Internet infrastructure Maps WIFI Virtualizedsub/device to application software cloud NAT DPI URL AAA OFC Virtual Ethernet application interface Virtual switch in Hypervisor datacenter Radius EAP VXLAN tunnel L2 ETH Internet Internet Gateway IP Core GW › Flexible mapping of subscribers to services based on AAA profile › Ethernet over IP tunnel allows tunneling to any network location – VXLAN encapsulation provides native interworking with hypervisor virtual switch › Openflow control abstract tunneling function to any control logic How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 14
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