Growth Codes

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http://www.ericsson.com/unplug/growth/
How operators turn data growth into profitable revenue growth.
Over the past year, we’ve talked to customers all over the world about our UNPLUG! Logics – smart ways of creating mobile broadband value that are inspired by models from other industries. We started UNPLUG! by discussing business before moving onto technology – and we’ve had a great response. Now it’s time for the third phase of the campaign – it’s time to focus on growth.

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Growth Codes

  1. 1. growth codes“How operators turn data growth intoprofitable revenue growth”
  2. 2. Mobile broadband is the cornerstone of the networked society Mobility Broadband CloudGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2
  3. 3. MBB “Frontrunners” Evaluated and identified based on 3 key parameters: Double-Digit With Driven by Revenue Leading Mobile Growth Profitability Broadband >40% data revenues excl. SMSGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3
  4. 4. We have identified a group of FrontrunnersGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4
  5. 5. Frontrunners Rethinkmobile broadbandProblem Opportunityfocused focusedMaximizing Innovatingold revenues new revenuesConnectivity as Shift of Connectivity asa Commodity mindset a DifferentiatorMarket & Market &Tech Silos Tech SynergiesGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5
  6. 6. behaviors that shape the future of telecomGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6
  7. 7. Frontrunners have a dual focus Lead by Superior Lead by InnovativeNetwork Performance Marketing & Offering And follow six “Growth codes”…Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7
  8. 8. 6 growth codes Experience-centric KPI:s “Streetwise Metrics” Visionary Investing Quality-led Marketing “Gap Minding” “Show Casing” Lead by superior Lead by innovative network performance Marketing & Offering Visionary Collaboration Redefine Subscription “Co-Partnering” “Unboxing” Open-ended Innovation “Ecosystematic”Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8
  9. 9. It’s Time for growth Let’s explore your codes!Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9
  10. 10. Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10

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