Growth Codes
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Growth Codes

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http://www.ericsson.com/unplug/growth/ ...

http://www.ericsson.com/unplug/growth/
How operators turn data growth into profitable revenue growth.
Over the past year, we’ve talked to customers all over the world about our UNPLUG! Logics – smart ways of creating mobile broadband value that are inspired by models from other industries. We started UNPLUG! by discussing business before moving onto technology – and we’ve had a great response. Now it’s time for the third phase of the campaign – it’s time to focus on growth.

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    Growth Codes Growth Codes Presentation Transcript

    • growth codes“How operators turn data growth intoprofitable revenue growth”
    • Mobile broadband is the cornerstone of the networked society Mobility Broadband CloudGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 2
    • MBB “Frontrunners” Evaluated and identified based on 3 key parameters: Double-Digit With Driven by Revenue Leading Mobile Growth Profitability Broadband >40% data revenues excl. SMSGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 3
    • We have identified a group of FrontrunnersGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 4
    • Frontrunners Rethinkmobile broadbandProblem Opportunityfocused focusedMaximizing Innovatingold revenues new revenuesConnectivity as Shift of Connectivity asa Commodity mindset a DifferentiatorMarket & Market &Tech Silos Tech SynergiesGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 5
    • behaviors that shape the future of telecomGrowth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 6
    • Frontrunners have a dual focus Lead by Superior Lead by InnovativeNetwork Performance Marketing & Offering And follow six “Growth codes”…Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 7
    • 6 growth codes Experience-centric KPI:s “Streetwise Metrics” Visionary Investing Quality-led Marketing “Gap Minding” “Show Casing” Lead by superior Lead by innovative network performance Marketing & Offering Visionary Collaboration Redefine Subscription “Co-Partnering” “Unboxing” Open-ended Innovation “Ecosystematic”Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 8
    • It’s Time for growth Let’s explore your codes!Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 9
    • Growth Codes | Ericsson Confidential | © Ericsson AB 2013 | 2013-03-05 | Page 10