Technology Usage and Social Life-Do teenagers have a say?
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Technology Usage and Social Life-Do teenagers have a say?

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Teenagers around the world use technology to keep in touch. But what are the rules? And who in the family decides what is okay? Ericsson ConsumerLab conducted an online study of 2000 US teenagers, ...

Teenagers around the world use technology to keep in touch. But what are the rules? And who in the family decides what is okay? Ericsson ConsumerLab conducted an online study of 2000 US teenagers, aged 13-17, to find out.

The study found that even if children have more say in how to use technology, parents are still much involved in how and when their young teenagers are using computers, mobile phones and Facebook. Facebook and "how to use the computer" are the two things parents seem to have strict rules about, especially for those aged 13-14. Around 30 percent of parents typically make the decisions for their children at this age.

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    Technology Usage and Social Life-Do teenagers have a say? Technology Usage and Social Life-Do teenagers have a say? Document Transcript

    • Technology usageand social life –do teenagers havea say?ConsumerLabwww.ericsson.com/consumerlab
    • Teenagers have moresay in how and when touse technology thanwho to socialize withThere are few parents who let their children decide entirely who they can socialize with,even at the age of 17. Meeting friends in real life seems to create more concerns thanmeeting friends online.When it comes to technology, children have more sayEven if children have more say in how to usetechnology, parents are still much involved in howand when their young teenagers are using computers,mobile phones and Facebook. Facebook and “how touse the computer” are the two things parents seem tohave strict rules about, especially for those aged 13-14.Around 30 percent of parents typically make the decisionfor their children at this age.Socialize with Facebook100% 100% 80% 80% 60% 60% 40% 40% 20% 20% 0% 0% 13 14 15 16 17 13 14 15 16 17Mobile phones Computer100% 100% 80% 80% 60% 60% 40% 40% 20% 20% 0% 0% 13 14 15 16 17 13 14 15 16 17 Parents decide completely Parents mostly decide Both decides Decide mostly yourself Decide completely yourself Source: Ericsson ConsumerLab On-line study 2011 with 2000 US teenagers 13-17 years old.
    • Age and parenting style mattersThe parents’ decision-making for their teenagers is a Noticeably, the majority of teenagers and parents jointlycombination of their consideration of the child’s age and decide things (democratic parenting style). And there istheir parenting style. By understanding the parenting hardly any difference in how the parents make decisionsstyle, we can also predict how decisions are made about for the different genders.technology usage.Apparently something happens when children turn 16,as many more of them can make their own decisions at Five parenting styles seenthat age. Most parents let go of full control at this age, from the teenagers’ viewexcept for the more authoritarian parents, who retaintheir say in all age groups. Authoritarian – The parents have strict rules, with limitations on not only how to use certain devices Demanding but also where you can use them. (9%) Directive Authoritarian Directive – These parents are demanding but also responsive. (14%) Democratic Democratic – Their decision-making process isResponsive Unresponsive more participatory and more inclusive. The parents and children decide together. (50%) Permissive Low involvement Permissive – Allow considerable self-regulation, and avoid confrontation. The children decide a lot themselves. (15%) Undemanding Low involvement – These parents are low in bothEricsson ConsumerLab has translated the teenagers’ view into a model responsiveness and demands. The children makebuilt on Maccoby and Martin’s theory of family styles. their own decisions. (12%)Source: Ericsson ConsumerLab On-line study 2011 with 2000 US teenagers 13-17 years old.
    • What are you allowed to have in your own room? Children “wear the technology” as the adults willAround 85-90 percent of teenagers between 13-17 are never fully catch upallowed to have their mobile and iPod touch in their Children’s knowledge about technology mostlyroom. The great majority also have a TV in their room. exceeds that of their parents – and that gives them aAnd there is no difference between ages or gender. natural advantage in the decision process. Nowadays it is not uncommon for children to help out in both purchase decisions as well as solving technologyIt is a tough call to get permission to use your issues in the home.computer in your own roomWith the computer there is a different story. Only half This might explain the generation gap in how muchof the 13 year olds were allowed to have a computer in parents understand how technology can and is beingtheir room. Even at the age of 17 34 percent of boys and , used by their children. How many understand that an28 percent of girls are not allowed to have a computer in iPod touch or mobile phone can be used as a computer?their room. Clearly there is a difference in how parentsview the mobile and the computer. This might mean that it will be harder for the authoritarian and directive parents to retain full control – because their children will be one step ahead both in technologyParents – Watch out! knowledge and usage.Around 40 percent of the US teenagers in the agegroup 13-17 have a smartphone. And if you are not Even if the internet is used by all age groups, there isusing one today, you certainly would like to have one. still a difference in how important it is for different generations. A total of 57 percent of teenagersThis means that most teenagers in a few years’ time completely agree that “it is important to have accesswill have a smartphone that can be used in the same to the internet wherever I am,” compared to onlyway as a computer. It is time for parents to reevaluate 24 percent of the seniors. Teenagers do not have athe mobile phone or maybe even more important: to problem using new technology while 40 percent oflearn how it works. the seniors need help using it. It’s important for me to For me to use a newOwnership of mobile phones be able to access the technology product, Internet wherever I am somebody has to show Smartphone Regular phone me how to use it 100% Seniors Parents Teenagers70 80% 6060 55 55 60% 53 48 49 40%50 44 57% 42 20% 35% 41% 24% 23%40 0% 10% 32 3230 Source: Ericsson ConsumerLab Infocom Study 2011.20 The key learnings are that teenagers’ technology10 usage not only depends on their age, but also on what parenting style their parents have. Another important 0 factor is what knowledge the parents themselves have 13 14 15 16 17 of technology, which will help to form their opinionsSource: Ericsson ConsumerLab On-line study 2011 with 2000 US teenagers 13-17 years old. and, in turn, influence their children’s technology usage.Ericsson ABSE-126 25 Stockholm, SwedenTelephone +46 8 719 00 00Fax +46 8 18 40 85 EAB-12:038285 Uenwww.ericsson.com © Ericsson AB 2012