CANTO 2013 Keynote: Wi-Fi and Heterogeneous Networks

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Presented at CANTO 2013, July 17
by Fabio Rodriguez
Strategy Consultant
Ericsson Latin America and Caribbean

Published in: Technology, Business
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CANTO 2013 Keynote: Wi-Fi and Heterogeneous Networks

  1. 1. Wi-Fi and Heterogeneous networks Fabio Rodriguez
  2. 2. © Ericsson AB 2013 | 2013-07-10 Users Want more data › Mobile data traffic growth › Mobile broadband subscriptions up › Metro densification › More devices, more Wi-Fi capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling) Source: Mobidia (2013) Aug 2012 Apr 2013 33% 27% 67% 73% Cellular Wi-Fi
  3. 3. © Ericsson AB 2013 | 2013-07-10 Fast, now & everywhere
  4. 4. © Ericsson AB 2013 | 2013-07-10 Data rate However Today this is often the case CAN THAT HARM YOUR BUSINESS?
  5. 5. heterogeneous networks Rethinking network performance
  6. 6. © Ericsson AB 2013 | 2013-07-10 You want Seamless user experience +++ IMPROVE DENSIFY ADD
  7. 7. Improve macro
  8. 8. Densify Macro
  9. 9. Add Small Cells
  10. 10. © Ericsson AB 2013 | 2013-07-10 Core network / controller Internet grade Main Unit Macro RBS AP Small RBS Small RBS Small RRU Small RRU Small RRU Small RRUAP The result: One Network
  11. 11. © Ericsson AB 2013 | 2013-07-10 Wi-Fi is part of that performance experience How?
  12. 12. © Ericsson AB 2013 | 2013-07-10 IN CITY centers
  13. 13. © Ericsson AB 2013 | 2013-07-10 And High Traffic Venues
  14. 14. © Ericsson AB 2013 | 2013-07-10 In Offices
  15. 15. © Ericsson AB 2013 | 2013-07-10 And Special events
  16. 16. © Ericsson AB 2013 | 2013-07-10 Wi-fi is integrated into the mbb offering Technology visualization WiFi performance not guaranteed Cumbersome to monetize Carrier WiFi Performance & business visualization Carrier WiFi performance guaranteed Monetize Carrier WiFi (part of data bucket) 2G 3G 4G Carrier & Public WiFi Mobile Broadband Public WiFi Performance indicator Operator controlled access (2G/3G/4G/WiFi) Today Vision Coverage & Access technology
  17. 17. MONETIZING WI-FI
  18. 18. © Ericsson AB 2013 | 2013-07-10 Public Free [Advertisers pay - display and push LBA] Public Paid [Hrly, Dly, Wkly...] Other Carrier [Roaming Agreement] Other Carrier [Offload eg. $/Mbps/mo.] City Free Wi-Fi [City-owned mounting/power assets] Stadiums SMB and Chains Special Events Free with Broadband Subscription [Churn Reduction] DIRECT OPERATOR MANAGED SERVICES to ENTERPRISE WHOLESALE More revenue potential through better access
  19. 19. © Ericsson AB 2013 | 2013-07-10 JOIN THE CONVERSATION Ericsson.com/jm Facebook.com/EricssonCaribbean Twitter.com/EricssonCarib YouTube.com/Ericsson
  20. 20. © Ericsson AB 2013 | 2013-07-10

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