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The Networked Society

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  • 1. The NetworkedSocietyMobile World Congress 2013
  • 2. The Networked SocietyEvery half century a new technology system that changes everything emerges. The Railroad and Iron: 1840s Electricity and Steel: 1890s Electro-Mechanical Systems: 1950sNow: Information and Communications TechnologyIt impacts virtually everything: what we produce, how we produce it, organizational structures, required infrastructure,information availability and more.In this station we explore mega city visions and possibilities and some technologies believed to be essential facilitators ofthe Networked SocietyYou also can meet technology research experts from Ericsson and from our collaboration partners that share and discussinnovation insights and what’s next within ICT and how it supports the realization of the Networked Society.Topics are e.g. the technology future in areas such as radio access beyond 2020, telecom /IT convergent architecturesand real-time Big Data analytics.To emphasize the importance of the standardization and open source eco-systems we have invited partners fromuniversities and CSPs to help us present different initiatives and outcomes.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 2
  • 3. The Networked Society + + = transformationMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 3
  • 4. The Networked SocietyWe are entering a new reality! Let’s take the long view. Our society today is quite different from that of justten or twenty years ago. The rise of the internet, the growth and diffusion of mobile phones, anddevelopments in global mass-media has changed the world in fundamental ways, and will continue to do so.I argue that we are in the early stages of a revolution -the broadband revolution. Today people, enterprises,markets and societies are getting more and more dependent on connectivity and broadband. Today we arein a world with:› Empowered People› Enabling technology› Expanding businessMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 4
  • 5. TransformationPervasive Digital transformation Digital transformation • MobileMobile revolution revolution • Social media “Hyper digitization” Degree of economic impact • “Hyper digitization” Social media • Power of the cloud and crowd • Downstream & upstream innovation Downstream & upstream innovation Organize without an organization • Organize without an New “currencies” Digital distribution Digital distribution organization of things Internet and web strategy • New “currencies” and web strategy • Web strategy and Analytics • e-commerce Web strategy and • Internet of things e-commerce) • Creating efficiency • Analytics • Creating efficiency through web through web strategy strategy (e.g. Digital products Government) (e.g., music, entertainment) Limited Late 1990s 2000s 2010s Time Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 5
  • 6. TransformationICT is a game changing technological revolution that impact virtually everythingEfficiency improvements.Existing value systems are based on structures with certain technology uses, manual labor input, informationexchange etc., for creating the end services. ICT has the potential of improving the efficiency of thesestructures basically without changing the end services.Service disruption.ICT has the potential of creating entirely new services or radically changing or displacing old ones. Throughinnovation new value is created and new services put on the market. This may, or may not, entail theemergence of new market roles.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 6
  • 7. Attributes of the networkedsociety Resources Innovation Knowledge Creation ProductivityMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 7
  • 8. Attributes of the networkedsocietyIn the Networked Society we see thatInnovation is changingProduction is changingCreation is changingKnowledge is changingResources are changingWe need to have a new mindset and realize that ICT is change agent in The Networked Society that both enable and change what we produce, how we produce it, how we organize production, where we locate productive activity, the infrastructure needed and what the laws and regulations that are required.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 8
  • 9. Transforming understandinginto value Societal level Market level Experience Organization level levelMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 9
  • 10. Transforming understandinginto valueSocietal levelMaking sense of shifts in the world (in human behavior, culture, technology, business, regulation, resourcesMarket levelUncovering hidden opportunities for new or improved products and services, ways to interact with currentand new customers, and to enhance the brand.Experience levelCreating differentiating experiences for customers.Organization levelCreating more customer-centric, transferring know- how through dedicated transformation initiatives.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 10
  • 11. Example: media/entertainmentMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 11
  • 12. Example:media/entertainmentLet’s use media and entertainment as an example of the changes that ICT has realized.All media can now be personalized and stored in the cloud enabling availability to be consumed on any device, screen orsound system.Media is an essential part of social life with sharing and co-creation.Contextual triggering of media.A multitude of business models has been established and is continually being explored.Personalized journalism and aggregation.Multimedia publishing for books.All media on demand except live eventsAt the station we will show similar material for several industrial systemsMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 12
  • 13. Operator value creation Strategies INDUSTRY VALUE SYSTEMS SERVICE INNOVATION SERVICE DIFFERENTIATION EFFICIENCY & SCALE INTERNATIONAL EXPANSION Opportunity to take new positions – with various closeness to existing businessMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 13
  • 14. Operatorvalue creation StrategiesRelating to value chains and what roles different telecom operators want and strive to play, we willshare our knowledge of what some of them already do for companies in other industries – totransform their way of working and communicate.We will also discuss what is needed from us as a ICT vendor and the building blocks that isneeded to be successful.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 14
  • 15. Operator segmentation Service Offerings creator Service Operations enabler Systems Network developer Networks Differentiation: assets, capabilities and value chain position Operators evolving to different positions in the networked societyMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 15
  • 16. Operator segmentationDepending on the CSPs business capabilities and objectives their strategies and approaches withregards to The Networked Society will be different.We will discuss different possibilities and roles for CSPs to take on and the capabilities they needto have to be competitive and innovative in that role.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 16
  • 17. The Networked Society + + + Realized by Technology and Industry CollaborationMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 17
  • 18. The Networked SocietyTo realize the networked society both technology and society will bringchallenges. The societal change will bring challenges to business, governmentand users and we need government, academic and industry collaborations tohelp solve it.In the technology domain we need high performing networks and cloud alongside with support systems to cater for the huge amount of devices and consumer& enterprise services all with a diverse set of requirementsMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 18
  • 19. networked SocietyChallenges Devices Services • Personal networks • Range of devices Data, Events • Verticals • Battery life & Information • Open data Sustainability • Management • Monitor & Control • Environment • Proximity • Socioeconomics Coverage SLA & Scalable scalability & Security Characteristics deployment • Assurance • Data NETWORKED SOCIETY • Management Cloud Management Network • Delivery models • Domain infrastructures • M2M support Infrastructure • Cloud & Data • Big data analytics • Users & Things • Coverage & Capacity Interaction, • Trust & privacy • Quality of Experience flexibility and • Telco in the cloud • Resilience & robustness distributionMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 19
  • 20. networked SocietyChallengesServicesServices and applications for users and enterprises will put high requirements on cloud & networkinfrastructures. High flexibility, very high bit rates and very low delays will be demanded from bothconsumer and vertical services.DevicesThe 50B set of devices will range from small sensors and actuators to HD cameras and 3Ddisplays needed or connected in the services with needs of long battery life and data processingand management .NetworkThere will be a need for higher capacity & coverage as well as higher resilience and robustness infuture networks. Quality of experience will be key and the network needs to handle m2m as wellas infrastructure flexibility and distribution of functions.CloudThe cloud will handle a huge data explosion used in analytics and need to cater for demandedscalability, flexibility and a diverse set of delivery model.Overarching challenges are seen in Sustainability, Security and Management of the solutions.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 20
  • 21. On Show Technology Challenges in the Networked Society The Connected 3D Visual Mega City Communication 5G for the Networked Society Beyond 2020 Window of Opportunity NETWORKED Exploring Big Data SOCIETY Service Provider Value Creation with SDN Federated Networked OpenFlow – Stanford Cloud University and Ericsson CollaborationMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 21
  • 22. On ShowTechnology Challenges in the Networked SocietyTo explore and discuss the technology challenges in services, devices, networks and cloud.The Connected Mega CityWe will be demonstrating different how the Networked Society vision will improve life in a connected city using examples like Mega City operations centers and thesmart city for green neighborhood.3D Visual CommunicationThe future of visual communication and improved telepresence will be shown where the visual content is delivered in 3D and with interoperability with regular 2D.5G for Networked Society Beyond 2020To highlight new opportunities and requirements for the operators and how Ericsson collaborates in the 5G industry pre-alignment through the EU METIS projectExploring Big DataTo provide insights how mining vast amount of data sources from networks, devices and applications allow for rapid creation of new business opportunitiesFederated Networked CloudTo give insight into how network enabled clouds rely on network operator service for dynamic and elastic cloud connectivity and how it is been addressed in an EUprojectOpenFlow – Stanford & Ericsson collaborationStanford and Ericsson researchers will explain some of the latest research directions within a collaboration that has been ongoing since 2008, and discuss therelevance of this work to customersMobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 22
  • 23. In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 23
  • 24. Solving the challengesWe want to show what’s next and how Ericsson is tackling the challenges of thenetworked society. We are showing a few proof-points of our technologyleadership in the changing environment on the brink to the networked society.In the networked society we believe people, knowledge, devices and informationare networked for the good and the growth of society, life and business.Mobile World Congress 2013 | © Ericsson AB 2013 | 2013-02-25 | Page 24