Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab

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Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab

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Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab

  1. 1. Smart devices makepeople dependent oncloud servicesMichael Björn, head of researchEricsson consumerLab
  2. 2. What is the first thing you touch in the morning?
  3. 3. The alarm clock In your phone
  4. 4. Then you use InternetHalf of allsmartphoneowners do this! Base: Android/iPhone smartphone users, South Europe Source: Ericsson, 2011
  5. 5. And then you get out of bed
  6. 6. Always accessSmartphone 75%non-voiceusage 62% 57% 55% 52% 50% 50% 50% 47% 48% 32% g g ed ing in oon ch on on ing ner in bed b n n r I o ut n Lun rno rno en in ven In m re e te ev D e M om o f A ft af ly te C Be e Ear La at Base: Android/iPhone smartphone users, South Europe© Ericsson AB 2011 Source: Ericsson, 2011 L
  7. 7. Always accessSmartphonenon-voiceusage 65% 64% 57% 56% 51% 51% 50% 51% 40% 35% 26% g g ed ing in oon ch on on ing ner in bed b n n r I o ut n Lun rno rno en in ven In m re e te ev D e M om o f A ft af ly te C Be t e Ear La Base: Android/iPhone smartphone users, USA© Ericsson AB 2011 La Source: Ericsson, 2011
  8. 8. Always access – a global trendSmartphone 100%non-voice 9 0%usage Nort h 80% America 70% Nort h an d West 6 0% Europe Sout h 50% Europe 4 0% Developed Asia 3 0% Australas 2 0% 10% 0% g g ed ing in oon ch on on ing ner in bed b n n r I o ut n Lun rno rno en in ven In m re e te ev D e M om o f A ft af ly te C Be t e Ear La Base: Android/iPhone smartphone users© Ericsson AB 2011 La Source: Ericsson, 2011
  9. 9. Always access leads to flattertraffic 00 03 06 09 12 15 18 21 24 Smartphone PC heavy network heavy network© Ericsson AB 2011 Source: Ericsson, 2011
  10. 10. South Europe and USA similarwhen commutingCommuting activity (% of smartphone owners) GPS SNS Instant msg E-mail USA SMS South Europe Games Internet Music -50% 0% 50% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  11. 11. North & South Europe differentwhen commutingCommuting activity (% of smartphone owners) GPS SNS Instant msg North / West E-mail Europe SMS South Europe Games Internet Music -50% 0% 50% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  12. 12. South Europeans – andAmericans – drive moreCommuting methods USA Italy France Public transport Spain Car U.K. Germany Sweden 0% 50% 100% Base: Commuters who commute 1 hour or more© Ericsson AB 2011 Source: Ericsson, 2009
  13. 13. South Europe and USA similar inLate afternoonLate afternoon use (% of smartphone owners) GPS SNS Instant msg E-mail USA SMS South Europe Games Internet Music -40% 0% 40% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  14. 14. North & South Europe differentin Late afternoonLate afternoon use (% of smartphone owners) GPS SNS Instant msg North / West E-mail Europe SMS South Europe Games Internet Music -40% 0% 40% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  15. 15. Always access leads to Clouddependency Personalization Sports/Fitness Entertainment/games Calories/weight watching Specific interests Social Social networking infrastructure Micro-blogging E-mail Societal Public transport/route search infrastructure Maps and places News and weather Shopping Base: Android/iPhone smartphone users, USA© Ericsson AB 2011 Source: Ericsson, 2011
  16. 16. Consumers want devices to be connected Portable storage: Access all my files Camera: Upload photos to social networking serviceMP3 player: Access home music/media collection Portable WiFi hub: Connect any WiFi device to Internet Car navigator: Better routing using online traffic infoGame device: Download games/media from online store 0% 10% 20% 30% 40% 50% 60% Base: Top three interested in each connectivity service, USA © Ericsson AB 2011 Source: Ericsson, 2010
  17. 17. When you go to bedyou set the alarm
  18. 18. Then you use InternetHalf of allsmartphoneowners do this! Base: Android/iPhone smartphone users, South Europe Source: Ericsson, 2011
  19. 19. And fall asleep…

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