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Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab
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Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab

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Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab

Smart devices make people dependent on cloud services - Michael Björn, head of research Ericsson consumerLab

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  • 1. Smart devices makepeople dependent oncloud servicesMichael Björn, head of researchEricsson consumerLab
  • 2. What is the first thing you touch in the morning?
  • 3. The alarm clock In your phone
  • 4. Then you use InternetHalf of allsmartphoneowners do this! Base: Android/iPhone smartphone users, South Europe Source: Ericsson, 2011
  • 5. And then you get out of bed
  • 6. Always accessSmartphone 75%non-voiceusage 62% 57% 55% 52% 50% 50% 50% 47% 48% 32% g g ed ing in oon ch on on ing ner in bed b n n r I o ut n Lun rno rno en in ven In m re e te ev D e M om o f A ft af ly te C Be e Ear La at Base: Android/iPhone smartphone users, South Europe© Ericsson AB 2011 Source: Ericsson, 2011 L
  • 7. Always accessSmartphonenon-voiceusage 65% 64% 57% 56% 51% 51% 50% 51% 40% 35% 26% g g ed ing in oon ch on on ing ner in bed b n n r I o ut n Lun rno rno en in ven In m re e te ev D e M om o f A ft af ly te C Be t e Ear La Base: Android/iPhone smartphone users, USA© Ericsson AB 2011 La Source: Ericsson, 2011
  • 8. Always access – a global trendSmartphone 100%non-voice 9 0%usage Nort h 80% America 70% Nort h an d West 6 0% Europe Sout h 50% Europe 4 0% Developed Asia 3 0% Australas 2 0% 10% 0% g g ed ing in oon ch on on ing ner in bed b n n r I o ut n Lun rno rno en in ven In m re e te ev D e M om o f A ft af ly te C Be t e Ear La Base: Android/iPhone smartphone users© Ericsson AB 2011 La Source: Ericsson, 2011
  • 9. Always access leads to flattertraffic 00 03 06 09 12 15 18 21 24 Smartphone PC heavy network heavy network© Ericsson AB 2011 Source: Ericsson, 2011
  • 10. South Europe and USA similarwhen commutingCommuting activity (% of smartphone owners) GPS SNS Instant msg E-mail USA SMS South Europe Games Internet Music -50% 0% 50% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  • 11. North & South Europe differentwhen commutingCommuting activity (% of smartphone owners) GPS SNS Instant msg North / West E-mail Europe SMS South Europe Games Internet Music -50% 0% 50% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  • 12. South Europeans – andAmericans – drive moreCommuting methods USA Italy France Public transport Spain Car U.K. Germany Sweden 0% 50% 100% Base: Commuters who commute 1 hour or more© Ericsson AB 2011 Source: Ericsson, 2009
  • 13. South Europe and USA similar inLate afternoonLate afternoon use (% of smartphone owners) GPS SNS Instant msg E-mail USA SMS South Europe Games Internet Music -40% 0% 40% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  • 14. North & South Europe differentin Late afternoonLate afternoon use (% of smartphone owners) GPS SNS Instant msg North / West E-mail Europe SMS South Europe Games Internet Music -40% 0% 40% Base: Android/iPhone smartphone users© Ericsson AB 2011 Source: Ericsson, 2011
  • 15. Always access leads to Clouddependency Personalization Sports/Fitness Entertainment/games Calories/weight watching Specific interests Social Social networking infrastructure Micro-blogging E-mail Societal Public transport/route search infrastructure Maps and places News and weather Shopping Base: Android/iPhone smartphone users, USA© Ericsson AB 2011 Source: Ericsson, 2011
  • 16. Consumers want devices to be connected Portable storage: Access all my files Camera: Upload photos to social networking serviceMP3 player: Access home music/media collection Portable WiFi hub: Connect any WiFi device to Internet Car navigator: Better routing using online traffic infoGame device: Download games/media from online store 0% 10% 20% 30% 40% 50% 60% Base: Top three interested in each connectivity service, USA © Ericsson AB 2011 Source: Ericsson, 2010
  • 17. When you go to bedyou set the alarm
  • 18. Then you use InternetHalf of allsmartphoneowners do this! Base: Android/iPhone smartphone users, South Europe Source: Ericsson, 2011
  • 19. And fall asleep…

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