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Rima Qureshi - Consumer trends - Ericsson Business Innovation Forum 2010 - Shanghai
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Rima Qureshi - Consumer trends - Ericsson Business Innovation Forum 2010 - Shanghai

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  • 1. Rima Qureshi Senior Vice President, head of business unit CDMA Mobile Systems
  • 2. consumers driving Mobile Broadband
  • 3. data explosion – U.S. Experience › Mobile Data surpassed voice Dec. 2009 › US leads world in growth of wireless data – Smartphones – Data-intensive applications › “Data Explosion” is challenging for U.S. operators $100 smartphone is here! Are we READY?
  • 4. consumers driving Mobile BroadBand › Urban China catching up › Extremely positive attitudes toward technology adoption › Mobile phone internet usage is growing fast › Extend home internet experience to mobile › High expectations for device and network performance & availability! To predict mobile internet trends: Fixed Internet - project forward
  • 5. DATA Explosion – Operator Response › Today’s technologies can support today’s mobile broadband demands › Mobile broadband makes good business sense › Mobile broadband business will grow in stages
  • 6. On the Road to 50B connections today › Connected people › Connected devices › Connected machines › “Smart Services” Bridging the digital divide
  • 7. Tremendous potential… …work required Innovative services Integrated devices Operator’s value Eco-system evolution Integrated solutions Optimized for vertical segments New business models Smart services, smart pipes, smart business

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