Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai

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Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai

  1. 1. klaus estrugo eckstein innovation director, china r&d, ericsson
  2. 2. INNOVATION long-term & short-term Strategic and New Areas Strategic Direction Business Decision External Research Ericsson Co-operations Research Development End-users Units Operators Universities Research Institutes Other Industries Focus Now 5 years 10 years
  3. 3. Research - Innovation - Market Universities Research Institutes Companies The Research Institutes Industry Universities Activity level Research Testbeds Standardization Products Competence Proof of concepts Standards and Time To Market Time IPR, Concepts Demos requirements
  4. 4. How long time does it take? From start of standardization to first product 1-3 years Services MMS 3G TV GSM IMS-VoIP Technologies GPRS Open Global Standards WCDMA TD-SCDMA 3-5 years HSDPA HSPAe LTE Spectrum allocation GSM900 Preparation IMT-2000 core band Prep IMT-2000 extension band 10-12 years Prep IMT-Advanced 1990 1995 2000 2005 2010
  5. 5. EVERYTHING CONNECTED Consumer Electronics Utilities & Home Automation Automotive & Transport … any many more … EVERYTHING CONNECTED EVERYTHING IS SOCIAL
  6. 6. TRUSTED COMMUNICATIONS › Secure networks interconnecting everything › Secure user-friendly services › Robust and reliable platforms TRUSTED COMMUNICATIONS PRIVACY PROTECTION
  7. 7. Network Simplicity › Plug & play for all network nodes › Self-managed networks with automatic optimization and corrective actions MAKING HIGH PERFORMANCE NETWORKS AFFORDABLE
  8. 8. Unlimited performance › Faster and richer services, larger screens, IPTV and 3D › Networks perceived as without limitations SERVICES ARE PRESENT ALWAYS AND EVERYWHERE
  9. 9. Innovation ecosystem One way to innovate new applications and proactively improve our technology in a sustainable way. WE BUILDUP A PARTNER ECOSYSTEM WE CREATE A COLLABORATION CULTURE WE DRIVE TOWARDS A WIN-WIN SITUATION
  10. 10. Create your innovation – Ericsson Labs An initiative for open innovation by Ericsson Research Download – Create – Upload – Publish – Evaluate
  11. 11. Cooling competence center Suppliers Cooling Competence Center Internal University Resources
  12. 12. E-marketplace service Consultant supplier s ba o.w e .aid AiDeBao www service Market channel Enterprises with casual with workers consumers

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