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Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai

Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai






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    Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai Klaus Estrugo Eckstein - Ericsson Business Innovation Forum 2010 - Shanghai Presentation Transcript

    • klaus estrugo eckstein innovation director, china r&d, ericsson
    • INNOVATION long-term & short-term Strategic and New Areas Strategic Direction Business Decision External Research Ericsson Co-operations Research Development End-users Units Operators Universities Research Institutes Other Industries Focus Now 5 years 10 years
    • Research - Innovation - Market Universities Research Institutes Companies The Research Institutes Industry Universities Activity level Research Testbeds Standardization Products Competence Proof of concepts Standards and Time To Market Time IPR, Concepts Demos requirements
    • How long time does it take? From start of standardization to first product 1-3 years Services MMS 3G TV GSM IMS-VoIP Technologies GPRS Open Global Standards WCDMA TD-SCDMA 3-5 years HSDPA HSPAe LTE Spectrum allocation GSM900 Preparation IMT-2000 core band Prep IMT-2000 extension band 10-12 years Prep IMT-Advanced 1990 1995 2000 2005 2010
    • EVERYTHING CONNECTED Consumer Electronics Utilities & Home Automation Automotive & Transport … any many more … EVERYTHING CONNECTED EVERYTHING IS SOCIAL
    • TRUSTED COMMUNICATIONS › Secure networks interconnecting everything › Secure user-friendly services › Robust and reliable platforms TRUSTED COMMUNICATIONS PRIVACY PROTECTION
    • Network Simplicity › Plug & play for all network nodes › Self-managed networks with automatic optimization and corrective actions MAKING HIGH PERFORMANCE NETWORKS AFFORDABLE
    • Unlimited performance › Faster and richer services, larger screens, IPTV and 3D › Networks perceived as without limitations SERVICES ARE PRESENT ALWAYS AND EVERYWHERE
    • Innovation ecosystem One way to innovate new applications and proactively improve our technology in a sustainable way. WE BUILDUP A PARTNER ECOSYSTEM WE CREATE A COLLABORATION CULTURE WE DRIVE TOWARDS A WIN-WIN SITUATION
    • Create your innovation – Ericsson Labs An initiative for open innovation by Ericsson Research Download – Create – Upload – Publish – Evaluate
    • Cooling competence center Suppliers Cooling Competence Center Internal University Resources
    • E-marketplace service Consultant supplier s ba o.w e .aid AiDeBao www service Market channel Enterprises with casual with workers consumers