Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai
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Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai

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- Par Karlsson, Head of client group Ericsson Consumer Lab
- Cathaya Xu, Head of Ericsson Consumer Lab China

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Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai Presentation Transcript

  • CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVE PÄR KARLSSON HEAD OF CLIENT GROUP ERICSSON CONSUMERLAB CATHAYA XU HEAD OF ERICSSON CONSUMERLAB CHINA
  • Ericsson Internal | 2010-05-13 | Page 2 Page 2
  • Ericsson Internal | 2010-05-13 | Page 3
  • Ericsson Internal | 2010-05-13 | Page 4
  • Usefulness Cost Ease of Use Ericsson Internal | 2010-05-13 | Page 5
  • To conclude › Mobile internet embraced by urban Chinese › New propositions needed to build mass market for mobile broadband › Daily needs of farmers are a significant business opportunity not yet fully addressed Ericsson Internal | 2010-05-13 | Page 6