CHINESE CONSUMER TRENDS
IN A GLOBAL PERSPECTIVE
PÄR KARLSSON
HEAD OF CLIENT GROUP ERICSSON CONSUMERLAB

CATHAYA XU
HEAD OF...
Ericsson Internal | 2010-05-13 | Page 2
Page 2
Ericsson Internal | 2010-05-13 | Page 3
Ericsson Internal | 2010-05-13 | Page 4
Usefulness




                                          Cost                Ease of Use




Ericsson Internal | 2010-05-1...
To conclude
› Mobile internet embraced by urban Chinese

› New propositions needed to build mass market for
  mobile broad...
Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai
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Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai

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Presentation by
- Par Karlsson, Head of client group Ericsson Consumer Lab
- Cathaya Xu, Head of Ericsson Consumer Lab China

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Chinese consumer trends in a global perspective - Ericsson Business Innovation forum 2010 - Shanghai

  1. 1. CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVE PÄR KARLSSON HEAD OF CLIENT GROUP ERICSSON CONSUMERLAB CATHAYA XU HEAD OF ERICSSON CONSUMERLAB CHINA
  2. 2. Ericsson Internal | 2010-05-13 | Page 2 Page 2
  3. 3. Ericsson Internal | 2010-05-13 | Page 3
  4. 4. Ericsson Internal | 2010-05-13 | Page 4
  5. 5. Usefulness Cost Ease of Use Ericsson Internal | 2010-05-13 | Page 5
  6. 6. To conclude › Mobile internet embraced by urban Chinese › New propositions needed to build mass market for mobile broadband › Daily needs of farmers are a significant business opportunity not yet fully addressed Ericsson Internal | 2010-05-13 | Page 6
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