8billionmobilebroadbandsubscriptionsand
1.5billionhomeswithdigitaltelevisionwillchange
theexperienceofTV.
in2020…
Areyoure...
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TV Game Changer Infographic: The Forever Evolving Customer Experience

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Consumers are rapidly evolving their values and assumptions on the discovery, access, payment and sharing of content-related experiences. Are you ready to satisfy the most media savvy and demanding TV consumer in history?

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Transcript of "TV Game Changer Infographic: The Forever Evolving Customer Experience"

  1. 1. 8billionmobilebroadbandsubscriptionsand 1.5billionhomeswithdigitaltelevisionwillchange theexperienceofTV. in2020… AreyoureadytosatisfythemostdemandingTVconsumerinhistory? PERSONALIZATION Consumersaredemandingashifttorelevanceand conveniencethattheyperceivevaluein.Itsaboutoffering themsmartchoicesinintelligentways,thatwillenable additionalup-selling. SIMPLIFICATION Unifiedscreens,ultimateaggregation,smart recommendationandbestofsocialinteraction. Inaddition,thesimplerthepaymentmodels,the greatertheopportunity. Userstodaydemandbothsimplificationandpersonalization 65% feelfrustratedwhentryingto findsomethingtowatchonTV. Thiscan driveCordShavingandCutting. 72% 72% ofpeople watchvideoontheirmobiledevices atleastonceaweek.And42% dothisoutsideof thehome. GameChanger:ForeverEvolvingExperience Consumersarerapidlyevolvingtheirvaluesandassumptionsaroundthe discovery,access,paymentandexperienceofTVcontent.Thedefinition of“experience”isbroadeningasthemediaindustrylosesexclusivityin shapingthistodevicemanufacturers,socialnetworksandappecosys- tems. Theconsumerof2020expectsTV,filmandgamingexperiencestobe integrated,accessibleandtailoredtotheirinterests,devicesandpersonal situations.Higherdefinitionvideo,any-screenaccess,andpersonalinter- activityandrelevancywrapseamlesslyaroundpremiumcontentinaworld wherevideoconnectswithsocialmedia.Contentownersandbroadcast- ersmustadaptprogrammingformats,distributionrightsandadvertising models.TVserviceproviderskeentomaintainaveragerevenueperuser mustadapttoconsumermustadapttoconsumers’desirestopickacontentmixtosuittheirown schedules,discovercontentintargetedways,andfindeverythingonany- thing–becomingtheultimateaggregator. TheForeverEvolvingExperiencerevealstheroadto2020andhowcon- sumerswilldrivechangeonthetechnologyandbusinessmodelsofthe mediaindustr

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