Superior network performance key for operator growth

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Superior network performance key for operator growth

  1. 1. superior network performance key for operator growth Ulf Ewaldsson Senior Vice President and CTO
  2. 2. Trendspotting › Mobility Everywhere cements ubiquity of networks › Broadband & Cloud establishes a new paradigm › Industry & Regulation shapes opportunities © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 2
  3. 3. The big picture Available spectrum continues to be the most scarce industry resource Continued traffic growth but focus shifts from throughput to customer experience The fully enabled mobile enterprise through broadband, mobility, and cloud © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 3 Accelerating quest for simplicity and automation as networks become more complex Transformation from nodes and domains to an integrated system E2E Blurring of traditional IT and Telecom creating new opportunities
  4. 4. Then & now Mobility © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 4
  5. 5. Then & now the cloud © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 5
  6. 6. Powering mobile roadband 2013 6.5B subscriptions 1.5B mobile bb © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 6 1.1B smartphones 80% data traffic
  7. 7. Mobile data 2018 emulates fixed broadband 6.5B 4.5B 4.3x mobile bb 4x smartphones 1.5B 1.1B mobile bb smartphones © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 7
  8. 8. A new language… › Text.. Tweet › Call.. Poke › Phone.. Device › Download.. Upload › Broadcast.. Podcast › Signal Strength…App Coverage © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 8
  9. 9. demands network performance 1. Network Performance 20%* 16% 2. Value for money 11% 3. Ongoing communication 4. Tariffs plans offered 5. Customer support *Relative impact between each driver and Net Promoter Score © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 9 10% 9% Source: Ericsson Consumer Lab, June 2013
  10. 10. And drives operator growth Frontrunners’ revenue growth Peer group’s revenue growth 220% 200% Inflection Point 180% 160% 140% 10,2 % CAGR 120% (2008-2012) 100% 80% 2007 2008 2009 2010 2011 2012 Source: Strategy Analytics, Ericsson Analysis © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 10
  11. 11. Some essential growth CODES Experience-centric KPI:s “Streetwise Metrics” Visionary Investing Quality-led Marketing “Gap Minding” “Show Casing” Lead by superior network performance Lead by innovative Marketing & Offering Visionary Collaboration Redefine Subscription “Co-Partnering” “Unboxing” Open-ended Innovation “Ecosystematic” © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 11
  12. 12. Cities as organisms… › Accelerating Urbanization › Breakout Nations › Global Cities › Sustainability & Intelligence › Connectivity is Hygiene © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 12
  13. 13. …based on networked societies Network beyond operator networks capillary networks network the limit of new services Connected devices a wide range of devices human usage a special case performance and experience the limit of new services © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 13
  14. 14. The sentient network is central to everything › Self Aware, Self Healing › Scaleable, Sliceable › Always On, Everywhere › Subscriptions to Connections to Sessions › With Five 9’s security © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 14
  15. 15. Areas of momentum Heterogeneous networks 4th Generation IP, Cloud & SDN © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 15 OSS / BSS & real-time analytics
  16. 16. A Year of Progress for Service Provider SDN › Service Provider SDN vision validated › Service Chaining use case introduced with Telstra and others › OpenStack, OpenFlow and OpenDaylight › Extending SP SDN vision to provide enterprise services © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 16
  17. 17. Unlocking network potential Service Provider SDN, nfv & cloud APIs, Exposable Services & Assets Cross-Domain Orchestration Integrated Network Control Access IP & Transport Mgmt & Control Mgmt & Control Cloud Mgmt & Control Abstraction & Virtualization Network Data Center © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 17
  18. 18. performance needs industry beyond smartphones Cars Processing Utilities Transport Throughput Network Performance Drivers Latency QoS Volumes Coverage Capacity Security Location © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 18 Media NSPS
  19. 19. The dynamic network slices @ An OPEN network platform on Dynamic and Secure Network slices © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 19
  20. 20. Innovating for performance with our technology x services leadership SYNERGY Circle Superior EXPERIENCE MASTERING Complexity Demand Leveraging SCALE © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 20 Network
  21. 21. Extending the cloud indoors with the dot 10x Capacity 0.5x cost © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 21 *indicative figures vs traditional DAS systems
  22. 22. Running Virtualized applications on the ssr8000 Multiapp with no performance impact snp4000 Custom NPU 10’s of millions of sessions C/c++ programming © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 22
  23. 23. Time to content for social media with internet.org April 2012: from 22 sec time to interact (2G) Sept 2013: to <6 sec time to interact (2G) © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 23
  24. 24. › Devices & Services in dramatic flux. Consumption & Creation › Cloud establishes new paradigm. Virtualized & Ubiquitous › Networks take centerstage. Technology is a differentiator © Telefonaktiebolaget LM Ericsson 2013 | BBWF Amsterdam | 2013-10-23 | Page 24

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