Service provider SDN in action

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Presentation by Bala Thekkadath, Director of Product Marketing, IP and Broadband Ericsson, at Broadband World Forum Amsterdam 2013

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Service provider SDN in action

  1. 1. Service provider sdn In action Bala Thekkedath Director of Product Marketing, IP & Broadband Ericsson
  2. 2. The path to mainstream deployments in telecom networks Technology & Ecosystems • • • • Technology Development & Innovation Ecosystems & Related Technologies Business Drivers that shape development Assumption of a viable business model Business Models & Relationships • • • • • Develop Services based on Technology & Market offers Controlled Deployments Viable Business Models Assumption of ability to scale operations Operations & Organization • From labs to the network • Migration & Co-existence • Scale operations / organization / competence © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  3. 3. The Difficulty of questions being asked Contribution to sleepless nights Where are we with service provider sdn We are probably somewhere here Time © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  4. 4. We adapted the core technology Technology & Ecosystems Extending SDN into the Wide Area Telco Network converts to a real time programmable entity © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  5. 5. And identified use cases or applications Technology & Ecosystems • • • • Dynamic Service Chaining Multi-layer Control Inter & Intra DC connectivity ….. © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  6. 6. Meanwhile ….. Technology & Ecosystems The strong NFV push in the industry Source: ETSI-NFV Cloud opportunities for Telco’s coming of age © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  7. 7. And they made perfect sense Together Technology &Technology Ecosystems & Ecosystems © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  8. 8. And so we started asking the business questions Business Models & Relationships © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  9. 9. And we realized .. Service Provider SDN Business Models & Relationships NFV CLOUD Many of the Service Provider Use Cases are means to a higher end © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013 & The value unlocks when we put it all together
  10. 10. Solutions & Business models Network slicing Business Models & Relationships A personalized connectivity + services + applications + management view of IT Infrastructure Target Customers • Small and Large Enterprises • Media & Content Owners • Large Social Media © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013 SERVICE PROVIDER SDN X New Revenue Models for Enterprises and Consumers X NETWORK FUNCTION VIRTUALIZATION X CLOUD IMPLEMENTATION & COMMON ORCHESTRATION
  11. 11. Solutions &business models personalization of fixed broadband services Business Models & Relationships Business Models • Granular and Dynamic Parental Control • Priority access for applications or devices • New Business Relationships with OTT partners X And significant CAPEX/OPEX savings as well © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013 SERVICE PROVIDER SDN X NETWORK FUNCTION VIRTUALIZATION
  12. 12. Solutions & business models virtual enterprise IT infrastructure Business Models & Relationships Business Models • Prepackaged solutions for small/medium enterprises • Managed, virtual enterprise IT networks X X An application of Network Slicing © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013 SERVICE PROVIDER SDN NETWORK FUNCTION VIRTUALIZATION X CLOUD IMPLEMENTATION & COMMON ORCHESTRATION
  13. 13. And that brings us Operations & Organization Here About to start asking the hard questions on Operations & Organization • • • • • © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013 Migration from “legacy” to SDN enabled Networks Co-existence of Technologies Role of current operational domains Division of labor ……
  14. 14. Summary Service Provider SDN has moved beyond technical proof of concepts. It is increasingly becoming a business discussion © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013 Unlocking the potential of this technology will require us to talk about SDN, NFV and the Cloud together
  15. 15. “The greatest danger in times of turbulence is not the turbulence - it is to act with yesterday's logic” Peter Drucker © Telefonaktiebolaget LM Ericsson 2013 | Broadband World Forum | Amsterdam | Oct 2013
  16. 16. THANK YOU Bala Thekkedath Balamurali.thekkedath@ericsson.com Twitter @balathekkedath Ericsson

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