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Real Performance is all that counts

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In a world where every user and application brings unique requirements, network performance cannot be generalized. The customers’ experience of performance is all that counts. We call it Real …

In a world where every user and application brings unique requirements, network performance cannot be generalized. The customers’ experience of performance is all that counts. We call it Real Performance.

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  • 1. Real Performance
  • 2. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 2 Performance is key to loyalty As a broadband user, what’s most important to you? Marketing Customer service Offer Network Source: Ericsson Consumerlab study, May 2013
  • 3. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 3 Performance is key to growth Frontrunners’ revenue growth Peer Group’s revenue growth Source: Ericsson “Growth Codes” study, March 2013 Front running operators invest to create a performance “gap” in their markets
  • 4. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 4 But the Challenge Of performance Is changing…
  • 5. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 5 Not just more data… Source: Ericsson Mobility Report, June 2013 Mobile data by application type, 2010-2018
  • 6. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 6 But proliferation of needs Network Performance Streaming HD Video High Security Transactions Low-latency Gaming Fast Disaster Recovery Indoor Coverage Multi-tasking Devices Sharing Live Experiences
  • 7. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 7 Growth of expectations Expectations surpass network performance Customer Expectation Network Performance “Quality is having access to the network anytime, anywhere, the provider is responsible for this”
  • 8. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 8 Yesterday, performance was about handling more data Today, performance is about serving more needs
  • 9. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 9 Performance is redefined every time A new industry is connectedA smart device is unlocked A user changes location
  • 10. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 10 Rethink Performance The area of coverage with sufficient quality for a particular app/device we call “App Coverage” Voice KPIs Constant targets: › Network availability › Dropped Call Rate › Speech Quality Data KPIs Evolving requirements: › DL/UL throughput › Latency/Jitter › Time to connect From voice only to apps
  • 11. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 11 app coverage is the new game Mobile Voice Calls The size of the “circle” demonstrates the coverage. The larger, the better coverage
  • 12. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 12 app coverage is the new game Music Streaming The size of the “circle” demonstrates the coverage. The larger, the better coverage
  • 13. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 13 app coverage is the new game HD Video Streaming The size of the “circle” demonstrates the coverage. The larger, the better coverage
  • 14. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 14 In a diversifying world, network performance cannot be generalized. Every device, app and situation comes with unique user expectations. Real Performance means meeting all these expectations seamlessly, with real experiences, delivered by networks in their real environment. REAL PERFORMANCE
  • 15. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 15 REAL PERFORMANCE Is all that counts
  • 16. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 16 REAL PERFORMANCE Is all that counts What does it take to deliver Real Performance in today’s diverse reality?
  • 17. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 17 Performance takes A unified approach Deep User Insights Experienced & Open Design Agile Systems & Processes Local Expertize Continuous Optimization Superior Technology
  • 18. Real Performance Manifesto RevB | Ericsson Internal | © Ericsson AB 2013 | 2013-09-25 | Page 18 Join the discussion #realperformance